Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween.

Two destination shopping centres, Dalton Park near Newcastle and Captain Cook Square in Middlesbrough,  have commissioned IE to deliver Halloween shows and activities for families.

Dalton Park will have a weekend of pumpkin fun on October 28^th and 29^th, with prizes for the best costume, lantern making workshops and a pumpkin parade featuring dancers, jugglers and stilt walkers.

There will also be a pumpkin trail in aid of the Sick Children’s Trust.

Captain Cook Square in Middlesbrough will feature a life size spooky pirate ship, with IE working on behalf of marketing agency Bewonder to deliver a family event to remember.

The ship will be there on Friday 27^th and Saturday 28^th October with activities including story-telling and workshops for all the family.

Danae Abadom, co-director of IE, says: “It is great to see these shopping centres really thinking about their customers experiences and pulling out all the stops to make a visit into really good memories. Halloween is becoming bigger in the UK every year, and the best way to draw customers is to have an experience that people will talk about, and look forward to for next year. Experiential marketing is all about people, and interaction. Building memories that stay with people and create a loyal following.”

IE, which is coming up to its 10^th birthday, works with companies such as BooHoo, Famous Grouse, Kerry Foods, DFDS and Nissan. Other clients include shopping centres across the UK, RoadRespect and many councils across the UK.

The post Agency Independent Events runs spooky Halloween for shopping centres appeared first on IPM Bitesize.

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise.

The shipping and logistical giants has conjured up a series of clog-related events taking place across the North East of England. The activations run across three weekends and will bring a taste of Holland to the North East, with four clog-wearing promotional models dressed in full Dutch attire roller skating around Northumberland Street in Newcastle and Market Square in Sunderland.  Roaming activities are also planned for North Tyneside.

The activation was created for DFDS by Newcastle-based brand engagement agency Independent Events.

Each staff member will be armed not only with information on the many cruise breaks available through DFDS, but will also be offering free tulips to passers-by along with a unique offer of a mini-cruise break for £45.  They will also be posing for photos with a giant wooden clog and members of the public.

Consumers are being invited to upload photos to social media, tagging them @DFDSUK and hashtag #GoDutch. Every person who does will be in with a chance of winning a free mini-cruise.

Independent Events, which has offices in Newcastle and Manchester, works with brands including Clarks, Coca-Cola, Greggs, Crabbie’s, Tsingtao and Boohoo.com.

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