62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and Ireland took the lead with 17 trophies each, followed by Italy with 9, Spain and Belgium with 6 each, United Kingdom 5 and Germany 2.

Outstanding winners are Momentum Czech Republic with a total of 6 awards – 3 for Raffaello against Loneliness, 2 for How Czechs started buying quality food each and 1 for Packaging does sell and Guns or Knives from Ireland with a total of 7 awards – 4 for A Song for the City and 3 for Click & Gone.

The Grand Prix for an exceptional work was presented to Guns or Knives for their campaign A Song for the City for Samsung Ireland. Their amazing idea to transform the Samuel Beckett Bridge into a playable instrument – not only via the Note8’s interface, but also through an actual electric harp created a huge awareness for the new Galaxy Note8.

The UK winners are Sense for Wrap Up London, TracyLocke for Ferrero Rocher: Behind the Layers and ZEAL Creative for KITKAT Personalised Packs.

Click here to view the full list of winners.

IMCC Chairman, Ondrej Gottwald, said, “I am glad to say that this year’s quality of entries was extremely high! Beside the commercial campaigns, I’ve been always a proponent of campaigns with a positive social impact and to see these campaigns being recognised and rewarded by industry professionals is very satisfying. I would like to thank the jury for the excellent and professional voluntary work from them.”

According to IMC European Awards Chair, Renate Vogt, “All cases entered in the competition were of high quality and very well-presented, so the judges had a tough job to come to the final decisions. All nominated cases are fine examples for the industry and our business.”

The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first-round selection was made by a jury panel made up of 40 leading industry professionals across Europe. The second-round jury, comprised of IMCC Council member representatives, took place in Brussels on 27 September. All entries and judging procedures were managed via the official website at www.imcceurope.com.

The post IMC European Awards 2018 announces 62 winners appeared first on IPM Bitesize.

UK agencies collected 15 awards in the IMC European Awards 2017, with two Gold, three Silver and 10 Bronze trophies being shared by seven British agencies.

Gold awards went to TracyLocke for its ‘Dolce by Ferrero Rocher’ campaign in the Event Marketing category, and to Toucan for its ‘Peperami Stunt Animal in the Angry Birds Movie’ campaign in the Sponsorship/Joint Effort/Tie-in category.

Three Silver awards were handed out. TracyLocke won for the ‘Dolce by Ferrero Rocher’ in Brand Building, ignis won for ‘Jameson #BeOriginal360’ in Branded Content and RPM won for ‘Only One Captain Morgan’ in the Innovative Idea or Concept category.

Ten Bronze trophies were awarded. TLC Marketing won two awards for its campaigns ‘Relish Rewards’ (B2B, Loyalty Marketing) and ‘Giant Chip Fork’ (B2B, Direct 1:1) each. Two went to ignis for ‘Jameson #BeOriginal360’ (Digital Communications, Innovative Idea or Concept). Haygarth also received two awards for its ‘Clarins Urban Oasis’ campaign (Event Marketing, Innovative Idea or Concept). Two agencies took a bronze each – TracyLocke for ‘Dolce by Ferrero Rocher’ and Brand & Deliver Marketing for ‘Join the Radeon Rebellion’.

John Sylvester, IPM Chairman, says: “The exceptional work awarded to U.K. agencies this year shows the breadth and creative scope of our talent here. At the IPM we will continue to support this important European award programme.” The IPM are Members of EACA and a key representative of the IMC Council.

Overall, 85 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 32 agencies from 7 countries. The country with the most awards in 2017 was Czech Republic with 21 trophies.

For a full list of British trophy winners click here.

The post Seven British agencies win at the IMC European Awards appeared first on IPM Bitesize.

Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing Communications Awards (IMC) Awards, the pan-European promotional marketing recognition program.

Carey Trevill, Managing Director of the IPM, says: “Any campaign which won a trophy at the IPM Awards 2017, whether it was Bronze, Silver, Gold or the Grand Prix, qualifies for entry into the IMC Awards, run by EACA, the body which represents promotional marketing across Europe. We are contacting all our winners right now to urge them to take this brilliant opportunity to shine on the international stage – in the past, UK campaigns have won huge number of IMC Awards, including more than one Grand Prix over the years. It’s time to show our friends in Europe what great promotional marketing looks like.”

In this year’s IPM Awards, the Grand Prix went to ‘real world’ agency Sense for its #H2O activation (pictured), part of the ‘Discomfort Future’ campaign on behalf of The Economist. This saw potential subscribers offered free coffee apparently made from recycled water from a portable toilet, to highlight the issue of water scarcity around the world. It won two Golds and was selected by the IPM awards judges as the best of the best. Other big winners included the Peperami meat snack brand and agencies including The Circle Agency, ZEAL Creative, Toucan, Brand & Deliver and 23red.

In the UK, the IPM Awards are the only route campaigns can qualify to enter the IMC Awards.

Carey Trevill adds: “The fact that last year UK agencies had the most entries on the IMC Awards shortlist is testament to the strength of promotional marketing in this country. The UK leads the world in creating marketing campaigns that change people’s behaviour, whether that’s to sell more products, donate to charity or live a healthier life.”

The IMC European Awards first round selection process involves a shortlist being drawn up by a jury panel made up of more than 60 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, then decides on the winning campaigns from the shortlist.

Carey Trevill comments: “Last year, UK campaigns achieved wins across Innovative Idea, Digital Comms, Integrated, Product Launch and other high profile categories. This year, I expect us to do even better and demonstrate this country’s strength across the whole range of promotional marketing to our peers in Europe and across the world.”

The IMC Awards are organised by the IMCC – the Integrated Marketing Communications Council Europe, part of EACA – which represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on four key areas: best practice, lobbying, recognition via the IMC European Awards and education through the IMCC International Diploma, which was developed by the UK’s IPM.

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service commercial communications, media agencies and agency associations in Europe. The IPM is a leading member of EACA.

EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies.

The post IPM Awards winners told: “Now let’s show Europe what great promotions look like” appeared first on IPM Bitesize.

The shortlist for the IPM Awards 2017 has now been published on the IPM website – click here to view the list.

Carey Trevill, Managing Director of the Institute of Promotional Marketing, says: “I’d like to thank everyone who submitted work for this year’s Awards – we have had an overwhelming level of entries for the Awards for 2017 and an exceptionally high standard of entries across all the categories.”

The winners of the IPM Awards 2017, the most prestigious event in the promotional marketing industry’s calendar, will be announced at a Gala Dinner to be held on Wednesday, June 7 2017 at the London Hilton on Park Lane. There are 29 different categories in which trophies will be awarded, plus the IPM Awards 2017 Brand Owner of the Year, the Agency of the Year and the Grand Prix.

Following the Gala Dinner, all IPM Award winners will be invited to put their entries forward for consideration in the IMC European Awards 2017, which recgognise the best promotional marekting campaigns from across Europe. Only UK campaigns which have won an IPM Award are eligible to enter the IMC European Awards, which are run by the Integrated Marketing Communications Council of the European Association of Communications Agencies (www.eaca.eu). More information will be sent to IPM Awards winners after the Gala Dinner.

Further information on the costs for tables of 10 and individual tickets for the IPM Awards Gala Dinner can be found on the Awards section of the IPM website, www.theipm.org.uk, or call the Awards team on 020 3848 0444.

The Headline Sponsor for The IPM Awards 2017 is The Sodexo family, which includes the Promorati brands Protravel, Filmology, Fotorama and Entice. Supporting Sponsors include Promotional Handling Ltd (PHL), Sykes Global Services, i-movo, POD Staffing, Granby, whistl, Pictures Experience and Emirat.

Full details of the sponsors can be found on the IPM website.

The post IPM Awards shortlist announced appeared first on IPM Bitesize.

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries.

Ireland took the lead with 25 trophies, followed by the Czech Republic with 18, Belgium with 16, and Italy and United Kingdom, both with 11.

The biggest individual success was for Irish agency guns or knives, which took a total of 14 awards – five for the Hailo Drive For Equality campaign, four for the Orchard Thieves Launch for Heineken Ireland, three for the Hailo 3rd Birthday activity and two for It’s Your Call, again for Heineken.

BBDO from Belgium took seven awards – three for Lidl Blend Test, two for The Write Thing for Parkinson Liga and two for Personal Billboards for JC Decaux.

UK campaigns won 11 awards. Carey Trevill, Managing Director of the IPM, says: “Agencies Haygarth, Pretty Green, Space, Jack Morton, TLC Marketing and whynot! thinkpeople are all recognised for their work across a broad spectrum of blue chip brands. With wins across Innovative Idea, Digital Comms, Integrated, Product Launch and other high profile categories, the UK have yet again shown strength across promotional marketing.”

Integrated agency Space collected four Silver IMC trophies for GalaCoral with their innovative #CheltenHAM micropig racing content concept for betting company Coral, which won the IPM Awards 2016 Grand Prix earlier this year. Pretty Green scooped another two Silver IMCs for client Concha y Toro, while IPM Gold winners Haygarth picked up a Silver IMC for Sony. TLC Marketing’s campaigns for BUPA UK and Continental collected Silver and Bronze awards, while Jack Morton’s work for Freeview picked up a Silver with whynot! thinkpeople picking up an award for Arla.

Carey Trevill adds: “With an incredibly strong assembly of entries, the UK picked up some great IMC Awards this year including more awards for our IPM Awards 2016 Grand Prix Winner, Space, for #CheltenHAM, Haygarth for its work for Sony and Pretty Green for its work for Concha y Toro. An impressive list of winners from the UK and we’ll be back next year to take back the coveted IMC Grand Prix to demonstrate our creative strength in Europe.”

IMCC Chairman, Ondrej Gottwald, comments: “I am really grateful for the agencies’ high interest in the IMC European Awards and the high number of entries during my chairmanship. I am delighted that our industry is doing well across Europe. Beside the commercial campaigns, I highly value campaigns with positive social impact. I really like to see that these campaigns are recognised and rewarded by industry professionals.”

The winning campaigns were selected after two rounds of judging. All entries were first reviewed by a jury panel made up of 45 leading industry professionals from across Europe. Entries were then judged by the second round jury, comprised of IMCC Council member representatives. Full details of the judging procedure can be found at the official website at www.imcceurope.com.

Only campaigns which first win gold awards in their respective national awards programmes are eligible to enter the IMC Awards.

For the UK, the only way to enter the IMCs is to first win Gold in the annual IPM Awards. The IPM has just announced details of the IPM Awards 2017. For further information about categories, how to enter and entry fees, please contact the IPM Awards team on 020 3848 0444 or check the IPM website, www.theipm.org.uk.

The IMC European Awards are run by the Integrated Marketing Communications Council (IMCC), which is part of the European Association of Communications Agencies (EACA). The IPM is a member of EACA.

IMCC represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on best practice, lobbying, the IMC European Awards programme and education through the IMCC International Diploma, which has been developed out of the IPM’s long-established Diploma in Promotional Marketing. For more information on the IMCC, visit www.imcceurope.com.

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. For more information, visit www.eaca.eu.

The post UK wins 11 IMC European Awards appeared first on IPM Bitesize.

UK agencies claimed more than a quarter (26%) of the total winners of the IMC European Awards 2015 last night, including The IMC Grand Prix, won by specialist experiential and events agency TRO for its ‘Lucozade Sport: Bringing the World Cup Home’ campaign.

The UK winners were announced at a celebratory drinks reception organised by the IPM which saw six UK agencies collect two Gold trophies, 10 Silver trophies and three Bronze trophies between them.

In addition to the IMC Grand Prix, ‘Lucozade Sport: Bringing the World Cup Home’ also won TRO Gold in the Sponsorship/Joint Effort/Tie-in category and a Bronze in Product Launch/Relaunch/Trial Campaigns. TRO also won two Silver awards for its ‘Nissan Innovation Station at London’s O2’ work.

Leith Links enjoyed quadruple success with its ‘How IRN-BRU owned Glasgow 2014’ campaign, including  Gold for Sponsorship/Joint Effort/Tie-in, two Silvers for Event Marketing and Innovative Idea or Concept and a Bronze for Integrated Communication.

Arc took two awards for ‘McDonald’s FryFutbol’ (Gold for Innovative Idea or Concept  and Silver for Sponsorship/Joint Effort/Tie-in and two more Silvers for Old Spice Gentleman Hunt in the Direct 1:1 Communication and Digital Communication categories, plus it shared another two Silvers with sister Leo Burnett agency, Leo Burnett Change for the ‘NSPCC Flaw in the Law’ campaign.

A full list of all the UK winners can be found on the IPM website.

In total, over 60 winning campaigns were named in this year’s IMC European Awards representing 27 agencies from 8 countries. To qualify for consideration for the IMC European Awards, campaigns must first have won a Gold in their national integrated marketing awards schemes. Winning a Gold in the IPM Awards is the only way for UK campaigns to qualify.

Dominic Lyle, Director General of EACA, comments: “I am delighted to see yet another successful edition of the IMC European Awards. Congratulations to all the agencies and their clients for setting such a high standard for integrated marketing communications in Europe and special congratulations to TRO and Lucozade Ribena Suntory Ltd for a well-deserved Grand Prix!”

Carey Trevill, managing director of the IPM, adds: “We’re thrilled and proud to see so many of our members recognised at the IMC European Awards. With 26% of the total wins, the UK has a lot to celebrate, and has certainly led the way in integrated communications in Europe. We look forward to building on this success further in the year ahead.”

The post UK dominates IMC European Awards appeared first on IPM Bitesize.

The United Kingdom has the most shortlisted entries in this year’s IMC European Awards for Integrated Marketing Communications, with 16 campaigns getting through to the finals.

Next in line was Ireland (15) followed by Belgium (12), Italy (10), Spain (3), Czech Republic (3), Germany (1) and the Netherlands (1).

The IMC European Awards are open to any campaign which has first won a Gold or equivalent in its national awards programme. In the UK, the Institute of Promotional Marketing‘s annual IPM Awards are the only route to enter the IMC Awards.

Carey Trevill, managing director of the IPM, says: “The fact that UK agencies have the most entries on this year’s IMC Awards shortlist is testament to the strength of promotional marketing in this country.”

The UK winners will be announced at an event organised by the IPM in the next few weeks.

The UK agencies appearing most on the shortlists are experiential specialists TRO, with four nominations, and integrated agency Leith, also with four. Arc has five shortlisted entries, but two are shared with other Leo Burnett Group agencies.

The agency with the most shortlisted entries across all the countries involved is BBDO (Belgium) with nine nominations – three for “Unpaid Bills”, three for “Stalker” and three for “5 Euro”. Next most shortlisted agency is Ireland’s Guns and Knives with four nominations – three for “Heineken DAMOC Coolers” and one for “’We’re So Local’ Regional Campaign”.

The first round selection was made by a jury panel made up of 60 leading industry professionals across Europe. The second round jury, comprised of IMCC Council member representatives, took place in Prague on 11th September. This year’s winners will be announced in December.

IMCC Chairman Ondrej Gottwald says: “This year’s campaigns in the IMC European Awards were the most interesting I have seen during my chairmanship and presence in the jury. I am delighted that our industry is doing well and the work across Europe is of such high quality. Aside from the commercial campaigns, I always appreciate the increasing amount of very successful social and corporate responsibility campaigns and commercial campaigns with a positive social impact. To see these campaigns being recognised and rewarded by industry professionals is very satisfying.”

The full list of shortlisted campaigns in the IMC European Awards for Integrated Marketing Communications is on the IPM site. 

The IMCC – the Integrated Marketing Communications Council Europe – represents the integrated marketing communications agencies and agency associations in Europe and is part of the European Association of Communications Agencies (EACA).

The IMCC acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on four key areas: best practice, lobbying, recognition via the IMC European Awards and education through the IMCC International Diploma, which was developed for the body by the UK’s IPM.

EACA is a Brussels-based organisation which represents full-service commercial communications, media agencies and agency associations in Europe. The IPM is a member.

EACA promotes honest, effective advertising, high professional standards and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies.

The post UK leads European IMC Awards pack appeared first on IPM Bitesize.