Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London South Bank to launch its summer roadshow this Saturday, before taking the experiential activation around the UK over the next six weeks.

The #myfabland roadshow will be at Bernie Spain Gardens, a green space between Gabriel’s Wharf and the OXO Tower on the London South Bank, from 12.00pm – 6.00pm on July 7 2018 with a free event for families. Children will be able to experience exploding confetti sprinkles geysers, huge Fab lolly mazes, ball pit moats, supersized slides and more fab fun.

Alongside the #myfabland tour, there is also a competition running on Facebook offering a family of four the chance to win a VIP package to the Bristol Balloon Fiesta.

The #myfabland experience has been designed and managed by i2i Marketing.

After opening on the South Bank, #myfabland will be touring across the UK throughout July and August at the following locations:

• Bernie Spain Gardens, London South Bank: July 7, 12.00pm-6.00pm
• Birmingham Bullring: July 13-15, 10.00am-6.00pm (daily):
• Bournemouth: July 20-22, 10.00am-6.00pm (daily)
• Sunderland Air Show: July 28-29, 10.00am-6.00pm (daily)
• Nottingham Riverside Festival: August 4-5, 10.00am-6.00pm (daily)
• Bristol Balloon Fiesta: August 9-12, 12.00pm-8.00pm Thursday, 10.00am-6.00pm Friday – Sunday
• Plymouth Plaza: August 17-19, 10.00am-6.00pm (daily)

Further details are on the Fab Facebook page.

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Cornwall will be coming to Observation Point on London’s South Bank on Monday 14^th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall, offering consumers the chance to sample its range and enter a competition to win a Cornish beachside weekend break.

The Kelly’s of Cornwall Grand Flavour Tour was created to bring a taste of the Cornish Seaside to the rest of the UK, using distinctive Cornish icons.

The activation has been created by i2i Marketing and the stand design was inspired by Kelly’s of Cornwall latest ‘Cornish-speaking’ TV advertisement, which also launches on May 14^th. The Kelly’s of Cornwall TV ad was created by award-winning agency, Isobel.

The London debut will showcase the world’s first “Kelly’s of Cornwall Ice Cream Pasty”. TV chef and Kelly’s ‘ice cream sommelier’ James Strawbridge will be inviting passers-by to try innovative “Cone-ish pasties”, which are made of sweet-filled crumbly pastry.

This works like an ice cream cone and will be topped off with a choice of three Kelly’s ice cream desserts:

• Cream Tea Cone-ish Pasty with Kelly’s Berry Eton Mess ice cream
• Spiced Apple & Date Crumble Cone-ish Pasty with new Kelly’s Butterscotch Pecan ice cream
• Red Velvet Cone-ish Pasty with Kelly’s Clotted Cream ice cream

The unique Cone-ish pasties have been developed by James Strawbridge in association with Wild West PR.

The Kelly’s of Cornwall Grand Flavour Tour will then be travelling around the UK to share its uniquely Cornish Ice Cream at 36 supermarket locations over six weeks.  Visitors will be able to sample the Kelly’s take-home flavour range with a variety of toppings and will be invited to vote for their favourite flavour via digital touch screens on the stand, with a chance to win a beach-side “Flavour of Cornwall” weekend break.

The results of the vote will be shown every week on the Kelly’s Facebook page, along with upcoming roadshow locations, with the nation’s favourite flavour announced at the end of the tour.

i2i Marketing is a multi-award-winning brand experience agency that creates exceptional experiences with a personal touch. A member of UK trade body The Institute of Promotional Marketing (IPM), i2i’s clients include Froneri, Philips, AG Barr and Genius.

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Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28^th July.

The Nerf Test Centre sees the shipping container which Nerf has used for previous promotional roadshows transformed to feature a never-before-seen photo opportunity area with suspended cars.

Consumers can try out the new Regulator blaster from the Modulus range and can experience its new SwitchFire technology, while car-crazy children will be able to try out the latest Nitro MotoFury blaster, a brand-new range of Nerf guns which shoot miniature toy vehicles instead of darts.

Those entering the Nerf Test Centre will be able to learn about the evolution of Nerf, discover fun Nerf facts and will have the opportunity to test out vintage Nerf products. All consumers will leave the Nerf Test Centre experience with their own Nerf wristbands, driving licenses and sticker sets.

The brand experience was created for Nerf by award-winning brand experience agency, i2i Marketing.

The tour will visit six locations nationwide, including: Wimbledon Piazza (July 28^th – 29^th), Smithy Row, Nottingham (August 3^rd – 5^th), Bristol Balloon Fiesta (August 10^th – 13^th), Briggate, Leeds (August 18^th – 20^th), Trafford Centre, Manchester (August 22^nd – 28^th) and The Bullring, Birmingham (September 1^st – 3^rd).

Lucinda Taylor, Senior Account Manager at i2i Marketing, says: “We are very excited to be continuing our great work with Nerf. This year, we have given the shipping container its biggest revamp yet and have added some great assets to make it an open 360° experience for our consumers.”

i2i Marketing is a multi-award-winning boutique brand experience agency that specialises in connecting brands and people through memorable shared experiences. Founded in 2000, i2i’s clients include Philips, Hasbro, Genius, AG Barr, and R&R Ice Cream.

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