Euro 2016 sponsor Kia and The Telegraph have linked up for a consumer-facing campaign designed to create buzz in the build-up to and then throughout the tournament, driving association between Kia and football, as well as showcasing the All New Kia Sportage.

The campaign is made up of four distinct elements. To kick off, four events are planned across the country at Kia dealerships – in Bolton, London, Bridgend Wales and Burton – phased around key milestones such as the England warm-up matches and squad announcements. The first event took place in Burton on 17 May.

The events feature high profile figures in football including John Barnes, Stuart Pearce, Dean Saunders, Garry Monk and Neil Lennon with the events all fronted by TV presenter Sue Thearle.

Content captured at the dealerships will be published on the Telegraph website and social channels. Guests attending the preview events will be offered the chance to win tickets to the opening match of Euro 2016. To further showcase the All New Kia Sportage, football talent will be asked for their tournament predictions, players and teams to look out for from the passenger seat of the vehicle.

The second phase of the campaign, taking place as the tournament gets underway, will follow Telegraph sports writer Thom Gibbs on a road trip to France in a Kia Sportage. Thom will be capturing the build-up, game results and fan reactions in a 36 day video series called ‘Thom Voyage!’ hosted on the Telegraph website and shared channels.

To further drive interaction with the campaign, the Telegraph has created a bespoke Kia penalty shoot-out game offering a chance to win an All New Kia Sportage. The game, which launched mid-May and which runs until July 10^th, is fronted by ex-England Goalkeeper David James. It is being promoted across Telegraph platforms at tgr.ph/penaltyshootout

To close the campaign, there will be a series of ‘WoW’ features, showcasing incredible moments from the competition in the light-hearted, tongue- in-cheek tone of voice that Kia is known for. These will run alongside high impact, tactical display activity at key moments throughout the tournament, celebrating, commiserating and congratulating teams on their performance.

The deal was put together by Havas Media UK.

Simon Hetherington, Commercial Director at Kia, said: “Kia has a strong link with football. Euro 2016 this summer will ensure that as a brand we will gain cut-through with new consumers and current Kia owners. The partnership with The Telegraph offers sports fans some great once-in-a-lifetime opportunities and allows consumers to experience the Kia brand in an interesting and engaging way.”

Keith Perry, Group Sport Managing Editor at Telegraph Media Group, said: “We’re delighted to have worked with Kia and Havas around this key sporting event, and look forward to helping keep the KIA Sportage top of mind with football fans throughout the tournament.”

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Peperami is giving fans a chance to win a Rolls-Royce by showing the world how they roll – literally.

As part of a Facebook and Twitter social media campaign to launch the new Peperami Roll, Peperami fans are being challenged to upload video or photos of themselves rolling in various situations, in response to a range of different challenges.

One entrant, drawn at random, will win a Peperami-branded 1972 Silver Shadow Rolls-Royce.

The three-week campaign was devised by Havas helia and kicked of this Monday (November 16^th 2015) with the release of a launch film featuring the Silver Shadow Rolls-Royce, which went out as a Sponsored Ad on Facebook as well as under the Promoted Twitter Trend.

Havas helia is also putting out four challenge videos featuring the ‘pro-Roller’ character, Rolland. He encourages fans to roll in a different location each time and post their video or photo to PeperamiTV, Facebook or Tweet with #HowIPeperamiRoll for a chance to win.

Pro-Viners, chosen for their large social following and appeal to our 18-34 year male target audience, will support each challenge video. Each pro-Viner will submit their own rolling video on their Vine, Facebook and Twitter with #HowIPeperamiRoll and call for others to get involved.

Peperami’s sponsored and organic social output will drive people to the campaign page, where people can watch Roland’s challenge videos, see the prizes, find out how to enter and view all the social activity aggregated in a visual feed.

Entrants to each of the four challenges have a chance to win various prizes, including darts tickets, a year’s supply of Peperami Rolls and ‘Let It Roll’ Prague festival tickets, flights and accommodation. There will also be random prize giveaways.

One person, randomly chosen from all the entries, will be crowned the ‘Ultimate Roller’ and will win the Rolls-Royce.

Pavan Chandra, Senior Brand Manager at Peperami owner, Jack Link’s, says: “We challenged Havas Helia to do something different to support the launch of the Peperami roll.  We wanted a punchy campaign that delivered great value and disruption and this campaign certainly delivers that.  When they suggested giving away a Rolls Royce I was scared, and that’s a good thing – boring creative doesn’t scare you!  It’s a great campaign and we look forward to seeing the results.”

Whoever wins the Rolls-Royce will have to posy on social media about their win and will also have to keep the Peperami branding on the car for at least 100 days. The prize does not appear to include the cost of having the car repainted to cover the Peperami branding.

Peperami Roll is a Peperami salami stick in a bread casing. The brand is now owned by US savoury snacks company Jack Link’s, which bought it from Unilever in 2014.

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