Müller’s FRijj milkshakes most recent on-pack promotion is underway with ATOM Marketing.

Shoppers up and down the country have the chance to win £1,000 if they are greeted with a ‘Moo’ sound when opening the Frijj Milkshake bottle.

The fun sound chip promotion runs across their chilled & UHT products; Fudge Brownie, Chocolate, Strawberry & Banana milkshakes, and has hit fridges recently across all major retailers and convenience outlets in the UK. There are 30 x winning bottles across the UK & Northern Ireland and shoppers have until October to get their hands on this winning bottle.

Emily Shepherd, Account Manager at ATOM Marketing, said: “ATOM have worked with Müller for over 5 years supporting all of their on-pack promotions across their varied range of brands. This campaign for FRijj is a great one to be working on, it fits the fun nature of the brand and is supporting FRijj retailer sales across the summer period.”

The campaign will be supported by a social media campaign as well as retail POS campaigns.

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Dairy company Müller has expanded its partnership with the US National Basketball Association (NBA) to offer consumers the chance to win a trip to New York for themselves and three guests, including tickets to an NBA game via two on-pack promotions across Müller Rice packs and Frijj bottles.

The activity is part of the marketing push for the NBA London game on January 11^th 2018.

In addition to the New York star prize, consumers will get redeemable on-pack codes to claim an NBA-branded mini hoop and basketball. Müller will also run an NBA-themed multimedia campaign in the lead up to the game.

Consumers will also have the chance to win four tickets to the NBA London game through promotions hosted on Müller Rice and Frijj social media channels. Taking place at The O2 on January 11^th 2018, the Philadelphia 76ers will take on the Boston Celtics in the NBA’s eighth regular-season game in London.

Müller chief marketing officer Michael Inpong says: “Last year thousands of Müller Rice consumers collected their mini hoop and basketball, and we are really excited to bring further inspiration to the category with our on-pack Frijj and Müller Rice promotions.”

The Frij promotion is live and runs until February 28^th 2018. The Muller Rice promotion goes live on November 11^th.

After purchasing a promotional pack consumers must visit the relevant promotional site and enter the unique code from the packaging, together with their full name, address (including postcode if applicable), valid email address and telephone number.

All valid entries received will be entered into the prize draw to win the trip to New York and NBA game tickets, which will take place on March 2^nd 2018. The prize includes return economy flights from a UK airport to New York, USA, transfers, four nights hotel accommodation, £200 travel allowance and insurance.

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