Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion.

Options, which according to Nielsen Scantrack data is the UK’s leading instant hot chocolate brand, is owned by tea and hot beverages company R. Twining & Company Ltd.

The promotion which runs from now until December 31^st, 2017, was created by brand activation specialist Toucan, in partnership with Readly. Consumers can claim one month’s free membership of the UK’s No 1 magazine app worth £7.99, by redeeming the unique codes which feature on jars across five flavours of Options hot chocolate (Belgian Choc, Mint, Orange, White Choc and Salted Caramel). Options hot chocolate jars 220g retail at £3.99.

Claimants are directed to an Options branded landing page where they can set up a Readly account and gain access to over 2,000 magazines across five different devices (so family members can share) without submitting their bank details. The initial one-month subscription can be extended twice for a maximum of three months by buying another two jars.

Andy Corris, Senior Brand Manager for Options said “Options is all about having your hot chocolate moment your way. Our drinkers love the wide range of hot chocolate flavours we produce and partnering with Readly offers something for everyone, really allowing our consumers to tailor their perfect hot chocolate moment.”

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To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive Augmented Reality (AR) audio visual cover wrap for NME’s free weekly magazine.

When viewed through the Scan-It feature on the free-to-download GAME app, the cover wrap becomes interactive, bringing the game to life, and allowing readers to truly get a sense of its atmospheric soundtrack.

Prey, from publisher Bethesda, has been launched for the Xbox One, PlayStation 4 computer entertainment system and PC at a recommended price of £44.99. GAME has an exclusive package including a Steelbook and Prey soundtrack selections CD.

GAME Retail is the UK’s leading videogames retailer. NME is one of the UK’s most famous and influential youth brands, covering music and culture since 1952. Initially a weekly newspaper, NME now reaches 8.5 million people via the website, social and other offsite distribution, video channels, app, live events and the free weekly magazine.

Prey is a first-person action-adventure video game developed by Arkane Studios and published by Bethesda Softworks. The game is set on a space station where research is carried out into hostile aliens; the aliens escape and players have to survive while finding a way off the station.

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