Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional bottle or pack. Consumers will have access to thousands of movies at the touch of a button, including many of the biggest cinema blockbusters.

Expected to hit 10m consumers and supporting its ‘Just Av An Ooch’ campaign, the limited-edition promotion will encourage drinkers to enjoy a Big Night In courtesy of the brand and is the result of extensive consumer research by Global Brands Ltd, who distribute and market the brand.

To redeem their free movie offer, consumers scratch off a panel on the Hooch pack to reveal a unique code which they then input at Hoochmovies.com. They will then be taken to a site operated by Global Brands’ partner, Rakuten, where they can browse thousands of movies and select the ones they want to watch. Each code is worth 350 Rakuten points, or £3.50 worth of downloads; multipacks carry two codes and individual bottles one.

Christian Sarginson, brand controller at Global Brands, says: “Continued research into our consumers’ habits and behaviours has been key in developing our latest campaign. Hooch has such a diverse drinker base that finding common interests can often be tricky, however this promotion enables us to reward all our key drinker types as well as recruit new consumers to the brand. With the World Cup over and Love Island coming to an end there is a gaping hole in prime-time TV, so we’re providing the perfect solution to fill it!”

Hooch conducted substantial market research earlier in the year to support their activity, building their plans around key understandings of their audience. The research revealed that video is a key element for their audience with up to 33 hours consumed per week and that 55% of them usually drink at home.

The brand will support the on-pack promotion with an engaging social media campaign and on-trade activity across the summer. The social media campaign will comprise of comical videos and parody clips from popular Hollywood movies which will be creatively executed by seven relevant, carefully selected social influencers, planned to be live on their social feeds throughout the rest of summer.

The promotion was created and managed in-house.

Originally launched – as alcoholic lemonade Hooper’s Hooch – by UK brewers Bass in the 1990s, Hooch was at one time the leading FAB or alcopop in the UK, with 70% of the market, and had massive international success. It was discontinued in 2003 but relaunched, with a lower alcohol formulation, in 2012 by Global Brands

Global Brands is a leading UK drinks brand development business which owns, markets and distributes a range of brands across the spirit, beer, RTD and energy drinks categories. These include VK, Hooch, Corky’s and Amigos Tequila Beer.

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Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way.

The ‘£5-off’ fruit promotion runs from the start of January until March 28^th and will be supported with the brand’s “Have You Had Yours” TV commercial, being screened throughout January.

Weetabix has teamed up with Nisa on Weetabix 24-packs and with the Co-op and major supermarkets on 48- and 72-packs. The promotion is not running in Aldi and Lidl.

Customers who buy promotional packs during the campaign period will be able to claim 10 downloadable coupons, worth a total of £5 (€5 in the Republic of Ireland) off fruit, by going to the www.weetabix.co.uk/fruit promotional microsite and submitting the eight-digit alphanumeric Unique Reference Number (URN) printed on the inside of their promotional pack. They will also be asked to answer a multiple-choice survey question and say which retailer they bought the promotional Weetabix pack at.

The offer is open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland), Channel Islands, Isle of Man and Republic of Ireland.

The 10 coupons each have a different validity date, discount value, redeemable fruit type and unique barcode. The first coupon from the 10 received will be valid for redemption within seven days from the date that the participant downloads the discount coupons online. All the other coupons then have a specific seven-day redemption period covering the following nine weeks.

The coupons can be redeemed at participating stores, allowing customers to buy a different pack of fruit each week. Coupons will specify the discount value, the redemption validity date, the type of fruit the discount applies to, and the minimum fruit weight or minimum quantity required to purchase (for example, minimum 600g or 5-pack of bananas). The fruit the coupons can be redeemed against are pears, apples, bananas, strawberries, kiwis, blueberries, clementines, grapes, melons and raspberries, in that order.

Charlotte Hunt, senior brand manager for Weetabix, says: “Health benefits is one of the fastest-growing attributes that customers look for when choosing breakfast cereals. Our new ‘£5 off fruit’ campaign will help to further cement Weetabix as the natural choice for those looking for a healthier way to start the day. Value for money is also very important to customers and we’re really proud to offer added value with the coupons.”

Hunt adds: “Amongst a backdrop of declining sales within the cereal sector, we’ve grown 3% this year and are by a long way the nation’s favourite breakfast cereal. Last year’s ‘Weetabuddies’ campaign delivered a 14% year-on-year increase in Weetabix sales and our latest promotion will continue to inspire a new generation of cereal eaters and encourage a healthy breakfast culture for the whole family.”

Customers who do not redeem the coupons by March 28^th will still be able to enter a prize draw to win £500 towards a healthy year at www.weetabix.co.uk/fruit. The draw will be open to enter from March 29^th  to  June 30^th 2018.

The Weetabix brand is now owned by American company Post Holdings, which bought the company for £1.4 billion in July 2017 from Bright Food, a state-owned Chinese company.

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Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings.

The new on-pack promotion launches in the UK and Ireland soon and will run until late September. The free download is worth 99p and shoppers can choose which track they want from the selection on offer.

The same promotion is running across a number of other European countries, including Belgium, the Netherlands, Germany, Austria, Poland, Spain and Italy.

Kerry says music downloads are growing by +6.9% globally, observing that downloading tracks has become very popular, with many people preferring to download than to buy it as a CD.

Tom Willcock, Kids’ Dairy Marketing Manager at Kerry Foods, says: “The UK cheese market is worth a staggering £2.3bn, but the kids’ dairy snacking sector is yet to reach its full potential. We are keen to continue to drive this growth.”

Kerry has previously run licensed promotions linking Cheestrings with Star Wars and Marvel’s Captain America: Civil War and also with Bin Weevils collectible toys.

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