Italian beer brand, Peroni Nastro Azzurro, will be launching the next evolution of The House of Peroni: a culmination of its emerging talent programme across fashion and drinks. The House of Peroni 2019 will take on its most stylish guise to date, launching on 27th February until 9th March, just after London Fashion Week.

The House of Peroni is a fully immersive experience that will transport guests into an effortlessly stylish world, with a space in the heart of London’s most loved West End locations, Covent Garden. The experience will feature eight distinctive spaces, inspired by the work of the eight emerging fashion designers supported by Peroni Nastro Azzurro.

The spaces will include, Sicily, featuring lighting representative of the Sicilian sky, animated with shafts of light that creates an ever-shifting pool of movement. Visitors entering the Nature and Maximalism room will be met with botanical scents, and a wall of flowers made from unnatural materials, illustrating nature’s ability to overcome man’s destructive powers. Encapturing a more visionary approach, the Future and Sci Fi area will be enveloped with city-like sounds, transporting guests through time, into a futuristic zone.

Visitors to The House of Peroni will be invited to sip on a selection of cocktails, created by Manchester-based bartender Sam Taylor, from Science and Industry. Sam, who was scouted from a nationwide search for the best up and coming bartending talent, will be mentored by Peroni Nastro Azzurro’s world-renowned Master of Mixology, Simone Caporale. Together, they’ll present the drinks experience, a distinctive line up of Peroni infused cocktails. Inspired by the Italian aperitivo occasion, the serves will include exclusive Peroni Nastro Azzurro cocktails, individually inspired by each of the eight designers.

Celebrating Peroni Nastro Azzurro’s Italian heritage, delicious Italian food from partners Pasta e Basta will also be served at the new hub, providing guests with an exciting destination to eat, drink and discover. The House of Peroni will also be serving Peroni Libera 0.0%, a product which will bring style to the world of alcohol-free drinking.

The House of Peroni is a culmination of the outstanding fashion programme from the last year, following a nationwide search for the best fashion creatives of the future saw hundreds of budding designers apply to enter the ‘Home of Emerging Talent’ programme created by The House of Peroni. The successful final eight were handpicked by The House of Peroni’s established Creative Council of industry experts, made up of the fashion maverick, Jonathan Saunders, Editor-in-Chief of Dazed & Confused, Isabella Burley, brand consultant and The Sunday Times‘ former Fashion Features Editor, Pandora Sykes, Editor of AnOther Magazine, Alexander Fury and co-curator at the British Fashion Council, Anna Orsini.

The selected eight designers, received a seven-month residency in The House of Peroni fully-equipped studio space, providing the talent with; invaluable mentorship through talks and workshops from the established industry figures; prestigious media exposure and; most importantly, state of the art space they need to develop their own labels, culminating in a highly coveted presentation of their collections following London Fashion Week. The ultimate interactive platform to showcase their work.

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Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has teamed up with internationally renowned designer and sparkle champion, Christian Cowan, to create the world’s most sparkly townhouse, the ‘House of Sparkle’.

Opening its doors in the fashion hotspot of Soho in central London, the House of Sparkle has been designed for Booking.com by Christian Cowan who has famously dressed the likes of Beyoncé, Cardi B and Lady Gaga, and is renowned for bringing fun to the fashion world with copious amounts of colour, glitz and glamour.

“My designs typically feature a bit of cheeky humour mixed with a youthful take on how modern day women can dress – transforming them into something truly head-turning! Inspiration for House of Sparkle came from my latest collection featuring shimmer, drama and of course, glamour” says Christian Cowan, designer. “I’ve had so much fun collaborating with Booking.com on the townhouse design – this is the first time I’ve channelled my vision into an amazing place to stay.”

The House of Sparkle celebrates all that sparkles, embracing ebullience, opulence and shimmer – all said to be emergent fashion trends this season – with a gold glittery frontage, black and white checker-board glitter entrance hall and twisted glittery rainbow stairwell.

The lounge is dipped in pink glitter and the shower room features blue glittery clouds with giant silver sequin rain installations. A curtain of metallic streamers leads guests into the master bedroom, to a party sparkly world of metallic piñata textures, disco balls and mirror details.

Pepijn Rijvers, Chief Marketing Officer at Booking.com says: “The House of Sparkle is just one lavish example of the many unforgettable travel experiences customers can enjoy in the more than 5.7 million reported listings in vacation homes, apartments and other unique places to stay on Booking.com. Surrounded by an extraordinary array of gleam and glimmer, we are excited to offer our customers a stay at the House of Sparkle, which is sure to be an unforgettable experience this holiday season!”

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Paco Rabanne is creating the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the UK over the Christmas period.

A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in the Paco Rabanne universe. Created in partnership with brand experience agency MKTG and media planning and buying Starcom, the spirit of Christmas will be brought to life with a vast golden space that celebrates gifting.

Dedicated to bringing a fragrant universe to life, the Paco Rabanne Christmas Market will run in conjunction with an integrated campaign across digital and social channels, all inspired by the craftsmanship of the metal worker; a nod to the iconic laser discs fashioned in metal by the House of Paco Rabanne.

Joyful, sparkling and in true Paco Rabanne style, it is set to be infectious and nonconformist. The spirit of Christmas will be imbued by Paco and his Rabannettes as they whizz by on their golden Christmas carts, ushering shoppers through to an unforgettable Christmas shopping experience; offering vials of fragrance for passersby to try.

Between sampling golden festive mouthfuls of Paco Rabanne mince pies and getting an express manicure, shoppers will be able to sample an array of fragrances within the portfolio.

Whether it’s the 1 Million and Lady Million universes of glamour and fantasy, the power play on victory and divinity with Invictus and Olympéa or the sensual world of Pure XS, visitors will be able to discover the perfect fragrance.

Fragrant golden blasts of glitter will burst into the air at regular intervals allowing for the perfect photo or Boomerang opportunity for Instagram fans, and in the spirit of Christmas with Paco Rabanne, all visitors can claim a complimentary hand finished Christmas bauble that will be crafted by calligraphers on site, adding an element of personalisation.

As a final golden touch, a unique gift will be presented with every purchase in the form of a festive Christmas decoration, delicately housing fragrant surprises.

PUIG UK Marketing Director, Aliki Zachariadis, said: “We’ve been known as a fragrance brand to deliver beautiful storytelling through our innovative bottles and ads. However, this is no longer enough to capture the attention of millennial consumers who seek experiences above anything else. With the Paco Rabanne Christmas Market we hope to bring our story to life through a totally immersive experience during the most important gifting period of the year.”

Amy Kean, head of strategic innovation, global clients at Starcom, added: “As the human experience agency, we’re so proud of this brave and extravagant execution. Paco Rabanne fragrances are top-sellers every Christmas, so it felt right to put their golden stamp on the festive season with something so unmissable. This campaign will tick all the boxes: stimulate the senses, wow the Instagrammers with glittery innovation and provide a personalised product for every shopper.”

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Mulberry is kicking off the festive season with the launch of #MulberryLights – a series of illuminating interactive experiences that celebrate how light, colour, shapes and people come together to create a modern British Christmas.

The series began this month in London with an immersive pop-up light installation, drinks and live music at 100 Regent Street. In a partnership with innovation consultancy, TheCurrent, Mulberry is inviting visitors to explore and share their lights-inspired images with #MulberryLights, which grants them instant access to the prizes from Mulberry’s in-store Gift Vending Machine. The smart vending machine ensures that everyone is a winner, with one lucky player wining the top prize of a £1000 gift card every day.

After London, #MulberryLights will continue with the festive vending machine travelling to Leeds from 22nd to 25th November; Manchester from 26th to 28th November and finally to Edinburgh from 29th to 2nd December.

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