1HQ were delighted to design a Limited Edition Lyle’s Golden Syrup tin in honour of His Majesty King Charles’ Coronation.

‘We crafted delicious swirls and tantalising toppings into the King of all Coronation cakes, encouraging us all to get baking for the big day! The tin is delightfully framed with growing vines, which speak to His Majesty’s love of the gardens at his home in Highgrove. 

Ian Watts, Associate Creative Director, 1HQ

It’s another superb example of how the agency create meaningful difference by being relevant, credible and distinctive. A design truly fit for a King.

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‘Download 1HQ Global’s latest Cue Magazine, ‘All In’ here

1HQ delve into the world of Inclusive Design and how authentic, honest brands can create meaningful conversations to become more valuable to its consumer, whilst positively growing their brand equity.

Start reading Cue 14 now!

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SMIRNOFF has unveiled an impactful new look, helping retailers to drive vodka sales this summer.

The brand has enhanced and redesigned its entire portfolio packaging, including the iconic Smirnoff No. 21 Vodka bottle. The packaging redesign can be seen across all Smirnoff Vodka variants, including Smirnoff Raspberry Vodka, Smirnoff 100 Proof Vodka, Smirnoff Espresso Vodka and Smirnoff Small Batch Black Vodka.

The new Smirnoff bottle will bring a refreshed energy to busy vodka shelves. First-look consumer research found the new design outperformed the previous bottle on measures such as shelf stand-out, quality perception and preference vs competitors. The new look draws on inspiration from previous bottles in a contemporary way, with bold visuals and the return of the iconic Smirnoff shield – featuring prominently across all new packaging. The Diageo Drinks Report for 2019 reveals a growing trend for consumers seeking intriguing brand stories and this is demonstrated by an emphasis on the brand’s history, with Smirnoff’s Recipe No.21 and ‘continuing traditions since 1864’ brought to the forefront of the label.

Oliver Clements, Brand Manager at SMIRNOFF Europe, said: “We are proud to introduce a new packaging design for the brand, striking a balance between classic and contemporary. The redesign heroes the extraordinary heritage that the brand is famous for, with the reintroduction of the Smirnoff shield and the new label highlighting the traditions behind the world’s number one vodka.”

The new bottle is currently rolling out worldwide across Smirnoff No. 21 Vodka and all other flavour variants, with fractional sizes due for release in September.

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Kate Moss, Harry Kane, Cara Delevingne, Sienna Miller, Rita Ora, HRH Princess Eugenie of York, Fearne Cotton, Ronnie Wood, Will Poulter and Bob Geldof have joined forces with Sky Ocean Rescue and ocean conservation movement Project 0 to launch a reusable limited-edition product range to inspire people to #PassOnPlastic.

All proceeds from the range will go to initiatives protecting ocean health, including Sky Ocean Rescue’s partnership with WWF-UK, which funds marine protection areas covering 400,000km² of our oceans.

Each artwork was created with a bespoke ocean-related design for the new Pass On Plastic range, which includes a reusable water bottle, a coffee cup, a tote bag, an on-the-go cutlery set and a three-piece beeswax wrap set – an alternative to cling film.

The products offer reusable versions of the five most common single-use plastic items currently contributing to the quarter of a tonne of plastic entering our oceans every second. New research by Sky Ocean Rescue worryingly reveals the UK consumes 10.7bn single-use plastic bags, 14.1bn drinks bottles, more than 4bn hot drink cups, 1.5bn throwaway cutlery sets and 12.2bn single-use lunch packages in a single year. The Pass On Plastic range provides alternatives to these products, helping everyone make simple everyday changes to stop our oceans from drowning in plastic.

Entrepreneur and artist Fearne Cotton said: “I was so honoured to be asked to create a design for this exceptional range of reusable products that help people pass on plastic to protect the ocean from being the unhappy recipient of ridiculous amounts of this indestructible material. I was inspired to draw my squid by an image that exploded on the internet this year of a seahorse grasping an ear bud.  How impactful could we be if we stopped to think about the unintended consequences of these simple everyday actions that have real long-term consequences – often with devastating effects? It’s my sincere hope that this range of products will inspire people to reduce their plastic footprint now. And, after all, it’s a lot more stylish to be single-use plastic free!”

All the products have been produced and packaged to minimise impact on the environment. Suppliers were carefully selected for their ethical and environmental standards and practices, sharing the values of the Sky Ocean Rescue campaign.

The range will be available to purchase from Wednesday 7 November at Sky.com/POP and at the Pass On Plastic pop-up shop at 20 Beak Street, Soho, London from Thursday 8 November for two months, while stock lasts.

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From 18th to 23rd September, one of Trafalgar Square’s iconic lion statues was joined by an additional florescent red lion to promote London Design Festival. The interactive installation was created by ES Devlin in collaboration with Google Arts & Culture as part of a year-long project. Exploring the parameters of design and artificial intelligence, the installation incorporates a deep learning algorithm developed by Ross Goodwin, creative technologist at Google.

Following the Festival, the sculpture will be digitised as part of an online exhibition on Google Arts & Culture so people all over the world can experience the groundbreaking artwork. The project is supported by digital commissioning body The Space as part of its work to ensure the broadest access to the arts through digital technologies. Cast in 1867, the four monumental lions in Trafalgar Square have been sitting as silent British icons at the base of Nelson’s Column for the past 150 years.

This new lion was not silent: it ‘roared’ poetry, and the words it ‘roared’ were chosen by the public who were invited to “feed the lion,” words. By daylight, the ever-evolving collective poem was shown on LEDs embedded in the mouth of the lion. By night, the poem was projection-mapped over the lion and onto Nelson’s Column itself: a beacon of streaming text that invited others to join in and add their voice.

Devlin says the idea for the sculpture was prompted by a walk through Trafalgar Square with LDF Chairman Sir John Sorrell during last year’s Festival. “He said: ‘Landseer never wanted those lions to look so passive; he proposed a much more animated stance, but Queen Victoria found it too shocking.’ The thought lodged in my mind. What if we could invest the lion with a diversely crowd-sourced collective poetic voice?”

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Creative events agency WONDER London has recruited David Crease in the newly-created role of Design Director.

Reporting directly into Creative Director Chris Helliwell, Crease will be leading the agency’s design studio on a day-to-day basis, working to ensure all work adheres to the original creative intent of each project. He will also be mentoring the existing team and recruiting new members.

A multi-award-winning designer with 15 years events industry experience, including large scale automotive events and 3D projection mapping, Crease joins WONDER London after a six-year stint at Stagestruck, where he held positions including Head of 3D and Head of Creative. An industrial design graduate, his past clients include Bentley, BP, Carlsberg, Barclays, Marks and Spencer and Bloomberg.

Chris Helliwell, Creative Director at WONDER London, says: “David is a solutions-based, intelligent designer, with an approach that is perfect for WONDER. Appointing him is a real coup, and he has fit into our culture naturally, and immediately. When you look for design directors there are lots of really creative people out there, but not many with real production knowledge to go with it. This marriage of skills is key to our approach.”

WONDER is an award-winning agency which delivers corporate and consumer-facing for clients including the BBC, Google, Delta, Lloyds Banking Group and British Gas.

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