Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until October 31st, the initiative enables shoppers to claim a free haircut, including a wash and blow-dry, when they buy any two 400ml bottles of Herbal Essences shampoo or conditioner in one transaction.

All they need to do is upload their receipts online at www.herbalessences-freehaircut.co.uk within 14 days to receive a voucher to use at participating salons nationwide.

The initiative forms part of Herbal Essences’ new 360° support campaign which includes TV and print advertisements, PR, plus in-store, digital and social media activations. Designed to amplify the brand’s powerful scents messaging, the new advert will increase consumer awareness, whilst the standout POS material will ensure strong impact at point of purchase and drive trial.

Herbal Essences will run the free haircut promotion across its full 400ml portfolio including.

The offer is open to UK & Ireland residents aged 18 years and over.

Participants must purchase two 400ml bottles of Herbal Essences in the same transaction. They then have 14 days from purchase to visit www.herbalessences-freehaircut.co.uk to upload their proof of purchase and register for the promotion. Once registered, they will receive an email within 14 days containing a URL and unique code that will give them access to the listings of participating salons. They then have another 14 days in which to enter their unique code and postcode or county.

Once successfully logged in, they will be able to browse listings, choose their preferred salon and download and print a voucher. Once downloaded the voucher will be valid for 120 days.

Participants will need to call the number on the voucher to book an appointment for their free haircut, quoting ‘Herbal Essences Free Hair Cut Promotion’.

The promotion has been organised for P&G by TLC Marketing.

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Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for free cinema tickets for Sunday screenings.

New pack designs feature the promotion across the company’s bitesize range of Maltesers, Galaxy Minstrels, Galaxy Counters, M&M’s Peanut, M&M’s Chocolate, M&M’s Crispy, Revels, and Milky Way Magic Stars.

Bep Dhaliwal, Trade Communications Manager at Mars Chocolate UK, says: “With both in front of the TV occasions and UK cinema takings on the rise, it’s clear that sharing occasions continue to play a key role in driving consumption, and we recognise that there is scope for category leaders like Mars Chocolate to do more in this space. Sweet Sundays has been proven to drive bitesize category growth, increasing incremental value of the bitesize category by 13% last year. Returning bigger and better than ever, we’re confident the promotion will continue to increase in popularity with consumers.”

Consumers collect the codes by setting up an online account at the www.sweetsundays.co.uk website, then inputting codes found on promotional packs. Standard size pouches are worth one point and large pouches two. Individuals can claim two free tickets each over the course of the promotion, with tickets valid until November 6th 2016.

The website also list participating cinemas (the Odeon chain is not taking part) and consumers can find their nearest venue by typing in their postcode of by allowing the site to use their location.

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Anchor Spreadable is giving people the chance to see what’s under the Christmas tree early with its “Shake it, squeeze it, win it!” promotion.

The spread brand’s latest on-pack promotion, running from October to December, is based on the core insight that everyone is guilty of shaking and squeezing the presents under the tree before Christmas Day.

For the chance to win something, consumers enter a code from promotional packs of Anchor Spreadable and then get the chance to shake and squeeze a virtual present. If they guess right, then they win that present – which could be a prezzybox voucher, digital cameras, Christmas jumpers, socks or bikes for the family. Everyone who plays is also entered into a prize draw to win a family trip to Florida.

The promotion has been created for Anchor by integrated agency whynot! to encourage cost-conscious consumers to trade up and treat themselves this Christmas. It is part of Anchor’s new campaign for 2015 — ‘That’s the Good Stuff’ featuring the brand characters, the ‘Hugglers’.

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