Last Friday was the Big Day for Cloud Nine Incentives, as three of the team jumped from a plane 13,000 feet high in aid of the Alzheimer’s Society.

Cloud Nine Director, Sophie Chambers, said “The cause is very close to the team’s hearts so we thought what better way to raise some much needed funds, then to face our fears head on (or actually feet first). It was a huge challenge, and whilst watching the videos back was entertaining, it really highlighted to the rest of us how much courage and determination it took to take the plunge.”

The Alzheimer’s Society is trying to transform the landscape of dementia forever. Until the day they find a cure, they are creating a society where those affected by dementia are supported and accepted, able to live in their community without fear or prejudice.

The team have raised £1,500 so far (and counting), for the charity, proving that the scary feat was well worth it.

Cloud Nine thank everyone for their donations and support. You can still sponsor the team by visiting https://www.justgiving.com/fundraising/jumpingoffcloudnine.

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Promomarketing.info’s ‘My Life in Promotions’ feature shines a spotlight on the people who make the promotional marketing industry work so well – the heroes of the promotional world.

On a regular basis, we turn the spotlight onto people working in all sectors of our industry and at all levels – whether at brand owners, agencies or service providers. We’ll be finding out what makes them tick, what makes them get up and go to work every day and what their plans are for the future…

This week’s subject is Michael Chambers, Director of prize management company, Cloud Nine

Name: Michael Chambers

Age: 38

Gender: Male            

Company name: Cloud Nine Incentives

What does the company do? Cloud Nine provide exceptional travel incentives, prize fulfilment services and asset management.  We work with marketing and PR agencies, brands directly and media owners.

Position within company: Director

How long have you worked for this company?

Cloud Nine was created in 2011 so we have had an exciting six years where we have been growing year on year.

How long have you worked in promotional marketing?

I started working in the industry in 1996, when I was 17.  Back when the IPM was the ISP, promomarketing.info was Sales Promotion Magazine and was delivered to the office each month, and when every quote for clients and piece of correspondence was either faxed or posted.

How did you get your start in promotional marketing?

At the tender age of 17, I got my big break as a YTS (Youth Training Scheme, a form of apprenticeship) at a local company called Protravel who created holidays for competition prizes. Over the next few years, I progressed through the company to become General Manager.

What’s an average day at Cloud Nine like?

First thing, the team get together to discuss what live briefs need working on and when for.  Once that’s done, a lot of the day is spent ensuring we answer them as creatively as possible.  It’s hugely important to give clients the best chance of winning a pitch, or giving an edge over a competitor on the supermarket shelves.

We also have to be reactive throughout the day with tight deadlines, urgent briefs or some lastminute ideas for a client en route to a meeting.

Finally, updates with the travel and operations team are conducted.

And probably too much coffee!

What has been your greatest achievement at your current company?

Working with the world’s leading brands and agencies provides a sense of achievement on a daily basis.  Especially if you’re in a pitch situation and you win; and, down to hard work and experience, wins are more common than losses.

However, as cheesy as this may sound, my greatest achievement so far is growing Cloud Nine into something I’m proud of, looking after clients we’ve had from our inception, and working alongside a brilliant team of people that truly believe in what we stand for, and that what we do is the best out there.

What has been your greatest challenge?

Launching Cloud Nine at the tail end of the financial crisis was tough, but if we hadn’t done it then, we never would have.

We knew with our experience, passion and knowledge of the industry that we could help agencies and brands provide something special with real added value and excellent service.

However, the real challenge was doing this with three kids under seven; they’ve been there throughout, and I’ve have become very good at “juggling”!

How do you see the promotions industry changing in the next five years?

In terms of what we do, the world’s becoming more accessible in some respects, so depending on the demographic, the prize envelopes can be pushed. However, as it’s an uncertain time for lots of people, there may be a revival of more traditional prizes, ensuring that audiences aren’t missing out on day to day “luxuries” i.e. holidays.

Across the board, with new technology advancing so quickly, brands are going to be able to gain even more insight into their audience and what they like.  Mechanics will become more tailored to the audience and promotions and rewards could become segmented/tailored to specific areas of an audience.

If you had a time machine and you could go back and talk to your younger self, what would be your three key pieces of advice?

1. Regardless of position, make sure you continue to do the elements of your job that made you love it in the first place.
2. Rarely is something as bad as you expect it to be; tackle it head on and get it out of the way.
3. Get out of the office, even if it’s for a ten-minute walk. It changes everything (well your view on it at least).

What do you do outside work?

I spend lots of quality time standing on the side lines of football matches with my seven and four-year-old. We also have a one-year old daughter too, so weekends are pretty busy! To keep fit and to get time to think, I cycle frequently, and do a spot of racing.

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Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by posting pictures of themselves taking a bite of a Pringles chip to social media.

The promotion opens on February 1^st and closes on April 16^th 2018. There will be one winner drawn at random every hour from 11.00am to 7.00pm, with a final ‘mop-up’ draw for entries received after the closing date and before the end of July. There will be 601 prizes awarded in total, consisting of £300 towards a return direct flight to a European destination for one person. Winners will be able to put the £300 towards a more expensive flight and pay the excess, but may be charged a handling fee by the prize management agency working on the promotion.

To enter, UK and Republic of Ireland consumers (aged 18+) have to take a picture of themselves taking a bite of a Pringles chip and then share it via either Facebook (posting it to the Pringles UK Facebook page), Instagram or Twitter. If they use Instagram or Twitter, they have to include the hashtag #PringlesTakeaBite.

Consumers are restricted to entering once per person per day and can only win one prize during the promotion.

Winners will be informed via Direct Message on Facebook, Instagram or Twitter within seven days of the hourly draw taking place. They will then have seven days to respond, or the prize will be re-awarded.

Winners will be notified via Direct Message on Facebook, Instagram or Twitter within 7 days of the hourly window and will be required to provide personal details to progress with prize fulfilment.

There is a No Purchase Necessary entry route for residents of Northern Ireland, while those from the Republic of Ireland whose names are drawn will have to answer a tie-break question correctly in order to be deemed a winner. This is because both Northern Ireland and the ROI have slightly different laws governing prize draws to the UK (and to each other).

Prize management and fulfilment is being handled for Pringles by Cloud Nine Incentives, which is a member of the Institute of Promotional Marketing.

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Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its team with the appointment of Dawn Dean as Senior Account Manager.

Dean joins from Protravel and has over 10 years’ experience in the travel industry, working on numerous high-profile client campaigns in the travel incentive and customer rewards market. She will be responsible for the creation of prize solutions for the marketing, film and PR sectors and will work in the client services team.

Sophie Chambers, Director of Cloud Nine, says: “We are delighted that Dawn has joined the Cloud Nine team during this exciting period of growth.  Her creativity, passion for travel and the wider incentive industry will help with our ongoing plans and will also ensure that all of our clients receive service that is second to none in the industry.”

Founded in 2011 and based in Olney, Bucks, Cloud Nine Incentives specialises in providing bespoke prize fulfilment, travel incentives, winner management and aspirational on-pack promotions for the Marketing, PR, Media and Business-to-Business sectors.

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Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are, including fitness trackers, gym memberships, tickets to events such as the FA Cup Final, England football matches, the Tour de France, an Adele concert and holidays to Australia, the US and the Middle East.

For every 5,000 steps – or the cycling or swimming equivalent – consumers register using the brand’s Made to Move app, they get one entry into a daily draw with thousands of prizes on offer, including FitBit fitness trackers and annual gym memberships.

The promotion is live now and runs until July 23 2017.

If they qualify for three daily entries in a week, then they get entered into the weekly prize draw, with high value prizes including tickets to the FA Cup Final, tickets to the British Grand Prix, tickets for an Adele concert, a trip to the Tour de France and holidays to Australia, Dubai, Abu Dhabi and San Francisco.

The Made to Move app for the promotion was developed for Lucozade Sport by agency The Big Kick. The app, which is available on the iTunes store and Google Play store, has to be downloaded to an iPhone or an android device which also has Apple Health Kit or Google Fit installed, or which is synced with a FitBit tracker.

One the app is loaded and synced, every 5,000 steps, 17.25 miles cycled or 0.75 miles swum will count as one ‘Exercise Contribution’. Participants can enter up to 10 times a day via the contribution route. They can also get an extra bonus entry by inputting unique codes from Lucozade Sport bottles (only one per day).

If they make three Exercise Contributions in a calendar week, then they get an entry into the weekly draw (maximum of one a week).

The first 20,000 people to download the Lucozade Sport app will also get a one day pass to Pure Gym.

There are 200 prizes to be won every day, including pairs of entries into Tough Mudder events, pairs of tickets for the Virgin Sport Festival of Fitness event, vouchers for pitch time at Goals football centres, vouchers for of membership at Pure Gym and DW Fitness (varying from one month up to a lifetime membership), free Lucozade Sport drink bottles and free Lucozade Sport.

Northern Irish winners can claim alternative prizes for any daily prizes which are not available in Ulster.

The weekly prizes include FA Cup Final tickets for two, Silverstone Grand Prix tickets for two, six tickets to the Adele concert at Wembley on June 29 (seated in the Lucozade Ribena Suntory corporate box), two tickets to the England-Slovakia game in September 2017, two tickets to the England-Slovenia game in October 2017 and a trip to Pairs for two for the Tour de France weekend on July 22-24. All experience prizes include accommodation and a certain amount of spending money.

There are also four holiday prizes for two people to be won – a week in Australia, five nights in San Francisco, three nights in Abu Dhabi and three nights in Dubai, all including various experiences. Prize sourcing and management is being handled by Cloud Nine.

The promotion will run across 50 million bottles in store, with bonus entry code on every bottle.

The promotion is part of Lucozade Sport’s ongoing Made To Move campaign, where Lucozade Sport has pledged to get 1 million people moving more by 2020.

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