Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house party ever.

One lucky fan will truly become the host with the most, staging the final night of Fatboy Slim’s UK tour at their own home exclusively for them and their mates. The first ever “Deliverave” – a live set played by Fatboy Slim, complete with a feast fit for a king provided by Deliveroo, will take place on March 7^th. All they need to bring is their best dance moves and an empty stomach.

Fatboy Slim said, “Everyone knows I love to DJ and I also love food. With the help of Deliveroo I have managed to hit the jackpot because I’ll be delivering both to one lucky person’s house. Warn the neighbours I’m coming.”

Customers on the Deliveroo app will be invited to offer their property into an online ballot, from 6th February, with the winner of the epic food and music delivery announced on 20th February. Ten lucky runners-up will also be able to bag a pair of tickets, delivered in iconic FATBOYS pizza boxes, to a date of their choice on the UK tour.

Joe Groves at Deliveroo said, “We know how to deliver food but this is all about food freedom and delivering out of this world experiences; like a rave to your home. Fatboy Slim is iconic and we’re upping the food delivery game by partnering with him to allow our customers to eat, sleep, rave, repeat.”

Customers can apply for the chance to host the night by visiting www.deliverave.com and the lucky location will be announced on 20th February.

Watch the video here.

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To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with the help of ‘food alchemists’ Bompas & Parr, at Kachette in Shoreditch from 11th to 13th October.

‘DEVOUR – the exhibition you can eat by Tesco Finest’, fuses the worlds of food, art, design and theatre to create an exploration behind Tesco Finest products in an adventure designed to engage all the senses.

The edible exhibition will allow food lovers to travel through six different experiences that take the concept of a tasting menu to a new, fully sensorial and interactive level, bringing to life the lengths Tesco Finest goes to in order to ensure the best quality food and drink.

Guests will step inside the Tesco Finest Vintage Grand Cru Champagne bottle for a bubble catching experience which brings to life the 250 million bubbles inside every bottle. Drinkers will be able to catch floating edible champagne bubbles in their mouths before enjoying a glass of bubbly.

From venturing down a Himalayan salt mine to embarking on a foraging expedition to playing a wild mushroom symphony and seeing the unimaginable come to life with an edible rainbow, the multi-sensory taste journey will take diners through a whole meal, from aperitifs to starters through to main and dessert.

Tickets are free, but consumers will have to book in advance at tesco.com/devour

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Basketball fans flocked to Westfield London on Friday 10th and over the weekend for ‘NBA Crossover.’ The free exhibition brought the music, fashion, art and entertainment of the game to life, also offering fans had chance to meet NBA player John Collins. The NBA Crossover ran in partnership with Westfield London, Foot Locker and highly anticipated video game, NBA 2K19.

The event, created to showcase the convergence of the NBA and popular culture, took place at the leading retail and entertainment destination from 10-12^th August. The immersive exhibition featured a section on ‘style’ and how players have become trendsetting fashion icons from the court to front covers and catwalks. Other dedicated zones highlighted the sport’s major influence on music, art, film and celebrity. Alongside enjoying virtual reality experiences, visitors also had the chance to have their photo taken with the iconic Larry O’Brien NBA Championship Trophy, currently held by San Francisco’s Golden State Warriors.

Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield, said: “We’re thrilled to welcome basketball fans for NBA Crossover. Basketball is a sport that goes hand in hand with popular style, culture and entertainment – the very same things at the heart of our own expanding offer, and which make Westfield London the ideal destination for experiences like this.”

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Creative technology agency Modern English have launched a facial recognition playlist generator for music sensation, Dua Lipa. The ground-breaking new web-app called #DuaMoods uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their face depicts.

The concept was developed in collaboration with Warner Brothers Records in Burbank, Los Angeles, over the last 12 months. It is a significant evolution in a series of hugely popular Spotify playlist apps that have been released by Modern English since their award-winning Foo Fighters Mixtape Generator in May 2017.

London born Dua Lipa is currently one of the world’s biggest pop stars, recently receiving two Brit Awards and a number one UK single, as well as being the star of the YouTube Music billboard currently towering over Piccadilly Gardens.

Modern English Co-founder Andrew Hirst said: “#DuaMoods has been designed to feel like you have a chat with Dua Lipa and share pictures through social, and she gives you music to listen to based on how you look. There’s some other really nice features and a few Easter-eggs like a lot of other Modern English projects, but also for us it’s the realisation of a wonderful collaboration with the guys at Warner and also next step in a series of projects that we’ve been developing particularly over the last 18 months.”

“We’re unbelievably proud of the work that has been done by our team on #DuaMoods. It uses cutting edge technology in a creative way and is a great showcase for some of our capabilities, and we’re sure that Dua’s fans are going to love it.”

The #DuaMoods project is currently live online at moods.dualipa.com.

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Hellmann’s is bringing together food entrepreneurs from Britain, Berlin and California to serve up deli sandwiches to UK consumers as part of its Hellmann’s Real Food Tour.

The tour will support UK restauranteurs by showcasing their hero dishes in a series of short videos that will raise awareness of the exciting and tasty food being served by the country’s rising stars.

To kick start the Real Food Tour, Hellmann’s will open the ‘Deli Exchange’ this week – a pop-up that will host two of the world’s best Deli’s, allowing them to share their own world-renowned, award-winning sandwiches with Londoners for the very first time.

This exclusive Soho-based eatery opens from Thursday 19th July to Saturday 21st July, with back-to-back residencies from world-famous deli aficionados Ike’s Love and Sandwiches, which has over 40 sites across California, and Mogg, an institution on the Berlin culinary scene.

Visitors to the Hellmann’s Deli Exchange will be offered a curated menu of iconic deli sandwiches that will feature Hellmann’s mayonnaise. All proceeds from the sandwiches will be donated to Action Against Hunger, a global charity committed to ending world hunger.

Meanwhile, customers who visit any of the restaurants on the ‘Real Food Tour’ can order their limited-edition hero dish and quote ‘Real Food Tour’ to upgrade their meal.

The Deli Exchange will take place at 3 Bateman Street, Soho, London between 19th and 21st July from 10.00 – 17.00. All deli sandwiches will be available for £4.99 with all proceeds being donated to Action Against Hunger.

The activation is being supported online at hellmanns.co.uk/realfoodtour or with the hashtag @Hellmannsuk on Instagram, Twitter and Facebook and #DeliExchange.

The Hellman’s brand is owned by Unilever, one of the world’s leading suppliers of food, home care, personal care and refreshment products with sales in over 190 and revenues of €52.7 billion in 2016. Unilever has more than 400 brands around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Magnum and Lynx.

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Shopping centre owner intu has launched Big Bugs On Tour, a national experiential roadshow that brings adults and children face-to-face with 12 giant British bugs at 13 intu shopping centres nationwide.

The initiative is being backed by naturalist Chris Packham and features 12 supersized, indigenous bugs including the honeybee, ladybird, hornet, swallowtail butterfly and the nut weevil. It launched at intu Lakeside last week where it will be on display until the end of July before moving around the UK over the next 15 months, visiting 12 other intu centres around the country including intu Trafford Centre, intu Metrocentre and intu Braehead, between now and September 2019.

Roger Binks, Customer Experience Director for intu, says: “Over 35 million people shop at intu centres every year so we hope bringing them face-to-face with these giant British bugs can make a real impact in how they interact and reconnect with nature, and ensure they are happier than when they arrived.”

The campaign, which into says aims to reconnect kids and adults to nature, comes as research shows children are now better at identifying Pokemon characters than there are at recognising British wildlife, despite a £10m pledge from Government to encourage children to get closer to nature.

Research by intu found that almost four in five parents (78%) want their children to be more connected to nature and 86% think they spend too much time looking at screens. However, one in six children in the UK (17%) have not set foot in a park or forest in the last 12 months.

One in five children (21%) were unable to correctly identify a bee while one in four children (25%) have not seen a caterpillar in over a year. One in ten kids (10%) did not know honey came from bees.

Adults were also lacking in their bug knowledge, with one in four (25%) unable to tell the difference between a bee and a wasp and a quarter (25%) unable to correctly identify a grasshopper.

Over a third of adults (35 per cent) of adults say they see far fewer bugs in their gardens now than five years ago with nearly half (49 per cent) saying they are worried about the decline in insects but didn’t know how to help.

Intu’s Roger Binks adds: “We know that a closer connection to nature makes people happier and Big Bugs on Tour is an opportunity to help educate adults and children on the importance of the bugs in their gardens and put a smile on their faces.”

Naturalist Chris Packham observes: “We are facing a crisis in our countryside. I haven’t seen a single butterfly in my garden this year and more needs to be done to reconnect people with nature and start caring for and realising the importance of the bugs in your backyard. intu’s Big Bugs on Tour is shining a big magnifying glass on this and also putting bugs into school classrooms, and is a fantastic initiative to alert to the importance of nature in our lives.”

In addition to visiting into shopping centres, Big Bugs on Tour will also be inspiring school classes around the country to help children learn more about bugs.

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Calvet Wines has just launched its ‘Rue du Calvet’ campaign at the Blenheim Palace Flower Show this past weekend with an experiential activation featuring sampling and a celebrity chef.

Sampling a Sauvignon Blanc, a Muscadet and a St. Emilion, attendees were invited to try the wines with a selection of complimentary canapes designed by Calvet’s ambassador, Michelin-starred chef Glynn Purnell.

The activation, created for Calvet by experiential agency ignis, saw Purnell create dishes inspired by his memories and stories of France, then pairing them with the wines. This was captured on video and will be seeded across social channels over the summer. Brand Ambassadors were on hand to educate visitors about the brand and the wider ‘Rue du Calvet’ campaign.

“The Rue du Calvet campaign celebrates everything that is wonderful about France,” says ignis Executive Creative Director, Nick Peters, “at Blenheim we were able to engage with our audience in a tactile and multi-sensorial way, bringing the wine to life with stories that inspire people to take pleasure from great wine and good food in the way that our French friends do.  The quality conversations we had are a testament to this approach, and we’re excited to share this on social and broaden the conversation even further.”

Over the course of the three days (June 22nd to June 24th), six and a half thousand samples of wine were enjoyed by those who engaged with the activity.  The ‘Rue du Calvet’ campaign will run throughout 2018, celebrating and inspiring people to live with a little more ‘joie de vivre’ and create their own unique stories with Calvet.

Calvet Wines was founded in 1818 at Tain l’Hermitage in the Rhône Valley. It is a pan-appellation brand.

ignis is a multi-award winning independent brand experience agency based in Fulham. Over its 29-year history it has worked with a wide range of clients ranging from Jameson, Fuller’s to Betfair and Chivas.

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In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a celebration of brand ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to a battle to find out which will be the No.1 flavour of the summer.

The “Let’s Play” campaign, devised by London-based creative agency Space, aims to highlight the fun, playful characteristics of both the brand and Dimitrov by introducing his favourite flavour, Cookies & Cream as the disruptive new challenger to the traditional favourite ‘champion’ Strawberries & Cream.

To mark the collaboration, the brand is introducing his all-time favourite flavour, Cookies & Cream, on a limited-edition stick bar designed by Grigor himself. This will be launched exclusively for Wimbledon to further drive buzz and rival Strawberries & Cream head-on for the duration to become the must-have accessory of The Championships.

Grigor Dimitrov, global ambassador for Häagen-Dazs, says: “I’ve been a Häagen-Dazs Cookies & Cream guy all my life, so when my favourite ice cream brand asked me what flavour I wanted as my limited-edition for my favourite tournament, the answer was obvious as it’s the one flavour I can’t live without. I’m thrilled to be the creator of the flavour challenge for this summer’s #letsplay campaign and had a great time collaborating on my limited-edition which I hope everyone will get to enjoy during The Championships. I love Wimbledon and all its traditions, but this time, I am hoping to start a new one with my Cookies & Cream.’’

The campaign will be activated across a series of content films, placed through Facebook, YouTube and Instagram, as well as out of home and in-store across all major supermarkets with money-can’t-buy experiences.

The ‘Champion vs Challenger’ campaign will also be brought to life on-site at the Häagen-Dazs parlour at The Championships with a face-off between Wimbledon’s favourite strawberries and cream-inspired ‘Champion’ recipe and Grigor’s favourite cookies and cream inspired ‘Challenger’ recipe.

In the build-up to The Championships, Wimbledon, the brand will also be activating the ‘Champion vs Challenger’ series around LTA events, including The Queen’s Club featuring fan engagements with Grigor himself and the Women’s Tennis Association’s (WTA) Tennis On The Thames event at Bernie Spain Gardens on London’s Southbank, at the foot of the OXO Tower.

Here, the brand will bring the #LetsPlay campaign creative to life for consumers in the form of an epic ‘Champion vs Challenger’ piñata game, in which consumers will be invited to participate, with free ice cream sampling happening all day on Thursday 28th June. Fans will also have the chance to challenge a secret women’s tennis star, who is a huge Häagen-Dazs fan herself and join in the flavour challenge.

Arjoon Bose, Head of Marketing at Häagen-Dazs, says: “We are thrilled to be launching our third Häagen-Dazs summer as Official Ice Cream of The Championships, Wimbledon. This year, however, we wanted to be more disruptive and playful, taking a cue from our very own super fan and ambassador Grigor Dimitrov who really germinated the idea for this unexpected flavour challenge, to create what we believe is our most engaging Wimbledon campaign to date. Grigor is a major challenger for Wimbledon himself and backing #TeamCookies which is certainly raising the stakes. But with our Strawberries & Cream keeping the bar high from last year, can Grigor’s favourite live up to the challenge and convince the nation? You decide!”

David Atkinson, Managing Director at Space, adds: “Space is proud to bring to life the collaboration between Häagen-Dazs and Grigor Dimitrov to celebrate some of the brand’s classic flavours during this grass court season. We’d like tennis fans and ice cream lovers to try both flavours and declare support for their favourite. So often ambassadors have only a tenuous link with the brand that they support, and it’s been refreshing to work with someone like Grigor who is sincerely passionate about his love for Häagen-Dazs.”

The campaign forms part of a £1million marketing investment, which includes out of home, TV, PR and social.

Häagen-Dazs is the Official Ice Cream of The Championships, Wimbledon, and British Tennis. The brand is owned by General Mills, which also owns a portfolio of dynamic market-leading brands including Old El Paso, Green Giant, Betty Crocker, Nature Valley and Jus-Rol.

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London-based specialist Digital Out of Home (DOOH) agency Grand Visual has been brought in by Coca-Cola in Switzerland to run a large-format Augmented Reality (AR) experience at Zürich’s main train station to celebrate the FIFA World Cup and the soft drinks brand’s continued support of the game. Lucky fans are being offered the chance to engage with a digital version of Switzerland’s Xherdan Shaqiri on-screen.

Participants are being treated to a show of skill from Shaqiri and are then invited to get involved and play a few shots against the Swiss star. At the end of the experience, people have the chance to take a photo with the virtual Shaqiri, and leave their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball.

The campaign was created by Top-Spot and London-based DOOH creative services firm Grand Visual, which also directed and built the bespoke creative technology set-up. Project initiation and promotion consultancy were performed by GroupM Out of Home. Media planning and buying was by Top-Spot and Mediacom. Anthem provided video assets and delivered a social sharing App to further engage audiences on-the-go.

Robert Percze, Senior Brand Manager at Coca-Cola Switzerland says: “Coca-Cola Switzerland is pleased to offer a new type of experience for football fans. It’s the perfect way to get people into a perfect football mood right at the beginning of the FIFA World Cup 2018.”

Dan Dawson, Chief Creative Technology Director for Grand Visual, adds: “It is great to be working with Coca-Cola again on a project that taps into the most coveted cultural event of the year. The appetite to innovate and collaborate, right from the start, has made the delivery of this project seamless. Clever use of technology has produced a memorable experience that participants can share online with family and friends.”

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of the FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950. FIFA and The Coca-Cola Company have now extended their long-time partnership to 2030.

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Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has signed up Great Britain Davis Cup captain Leon Smith to front the activity alongside last year’s brand ambassador, British no. 1 Johanna Konta.

The campaign, put together by creative marketing agency Space, calls on the British public to pick up a racket and get playing. Designed to encourage people of all ages and abilities to get out and play tennis this summer, it follows last year’s successful campaign which resulted in Nature Valley becoming the No. 1 protein bar brand, and the fastest growing. This year’s campaign will focus on supporting 150,000 people to get out in nature and play tennis, proactively demonstrating how you can play wherever and whenever.

Johanna Konta and Leon Smith will provide inspiration and share their top tennis tips, encouraging people to make their own court wherever they are, with whatever they have at hand, such as using a bench as a net to make a court space between two trees.

The campaign is aiming for a reach of over 500m, tripling last year’s results through an integrated approach across shopper, digital, social and PR.

To bolster its grassroots credentials and get more people playing at tennis venues as well as on improvised courts, for the first time Nature Valley is also supporting the LTA’s Great British Tennis Weekend on July 21-22, a country-wide initiative to help tennis clubs and venues attract people from the local community to come and try their local tennis facilities and have a go at the sport.

In partnership with four clubs in Eastbourne, Birmingham, Nottingham and South West London, the weekend of play aims to make tennis more accessible for families across the country, encouraging them to visit their local courts and have fun with tennis. The clubs will be holding a range of free activities to demonstrate the many ways to get into tennis, from mini tennis for youngsters, opportunities for families to play together, and showcasing fitness sessions such as Cardio Tennis. The Nature Valley activity at the London club will also welcome Johanna to the event, where she will play with members of the public and share her top tips.

To further support tennis in British, tennis fans will be able to keep their energy levels up by trying a variety of Nature Valley bars with more than 50,000 bars given away during the summer.

Arjoon Bose, Marketing Head UK & Northern Europe for Häagen-Dazs, Nature Valley and Fibre One, says: “Our ambition is for everyone in Britain to include a Nature Valley bar in their tennis kit bag. We are excited about continuing our journey with British Tennis by working with both our ambassadors and helping make tennis more accessible to people across the country. We want to demonstrate the power of sport to connect with our audience and show that tennis can be enjoyed by everyone, anywhere.”

Last year’s campaign (which won Gold in the Most Effective Sponsorship category at the IPM Awards 2018 last week) saw total brand sales grow +19% on the previous year, and generated the brand’s highest ever penetration at 15.2% – contributing 70% of total segment growth in the category. It generated a 76% lift in sales for Nature Valley’s protein line, resulting in record share and penetration.

This year’s campaign will also include bespoke initiatives with Tesco and Sainsbury’s, giving shoppers the chance to win equipment and skills such as a coaching session, tennis kit signed by Johanna Konta and professional Babolat rackets and balls. The British no. 1 will also appear in person at supermarkets in Birmingham, Eastbourne and Nottingham.

David Atkinson, Managing Partner at Space, adds: “The Court is Yours is an inspirational campaign with a true purpose. It’s a long-term and powerful platform designed to create real change for good that we can evolve year on year to align with Nature Valley’s ambitions to encourage more people to get involved with the sport by providing inspiration and practical support.”

Newly-signed brand ambassador Leon Smith has been the Great Britain Davis Cup captain since 2010, leading the team to Davis Cup victory in 2015. He coached Andy Murray during his early years and has been devoted to developing and growing the new generation of British tennis talent in his Davis Cup capacity.

Nature Valley is owned by international food group General Mills. In the UK, Nature Valley is the #1 cereal bar brand and is a major partner of British Tennis as title sponsor of the prestigious ATP and WTA grass-court tournaments of the LTA at the Nature Valley Open (Nottingham), the Nature Valley Classic (Birmingham) and the Nature Valley International (Eastbourne) with British #1 Johanna Konta as its brand ambassador. Nature Valley is also an official global partner of the season-ending ATP World Tour Finals at London O2.

The Lawn Tennis Association (LTA) is the National Governing Body for tennis in Great Britain, responsible for developing and promoting the sport, with a mission to get more people playing tennis more often. The LTA runs and supports a network of 11,500 approved tournaments for players of all ages, the corner-stones of which are the premier grass court events leading up to Wimbledon: the Nature Valley Open at Nottingham, the Nature Valley Classic at Birmingham, the Fever-Tree Championships at Queens Club and the Nature Valley International Eastbourne.

Space is an award-winning integrated marketing agency which works across social, mobile, outdoor, in store, on-pack, in print, live or virtually. Clients include Heineken, Arla Foods, William Grant & Sons, General Mills, Eurostar, Sky, Coral, Bundesliga, UEFA, NBA and AELTC.

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