Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Running from May 9^th until June 26^th, 2018, the ‘Get your TV for Free’ promotion requires customers to purchase a 55” size TV or larger from Currys PC World online, in-store or via the retailer’s call centre. To participate, customers must then register at www.currys.co.uk/FreeTV and click on the TV they see on screen to reveal if they have won. The winning prizes will be randomly assigned to a one in 20 win ratio using an independently audited and verified process. Participants must upload their qualifying receipt to redeem their prize.

The campaign has been created and is being managed by promotional marketing agency tbk, in partnership with digital promotions specialist Brandmovers.

The ‘Get your TV for Free’ campaign will be supported by a TV campaign, radio, social media and related POS materials in stores.

The Currys PC World brand is a British electrical retailer operating in the United Kingdom and Republic of Ireland, owned by Dixons Carphone. It specialises in selling home electronics and household appliances, with 295 superstores and 73 high street shops. Smaller shops also trade under the Currys Digital brand in the United Kingdom.

tbk is a multi-award winning, independent promotional marketing agency that creates ideas and experiences that drives ‘buzz’ and sales for brands. Carlsberg, Pringles, Lucozade, Krispy Kreme, Boots and Wickes are just a few of the brands it works for.

Brandmovers is a global leader in digital engagement promotions and loyalty. With over 15 years’ experience and with offices on three continents, Brandmovers provides global reach and digital expertise in all aspects of promotional activity, working with agency partners and world- leading brands like MasterCard, Manchester United and Nestle on innovative consumer or trade marketing campaigns which engage target audieences via multiple channels and devices.

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Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win £50 every day until the end of March, plus entry to a prize draw to win Stormhoek wine for a year.

To enter, shoppers have to either buy a 750ml bottle or a 2 litre Bag-in-Box of Stormhoek Wines with a promotional neck tag from a participating retailer — Co-op, Sainsbury’s, Waitrose and Morrison’s — or post a comment on www.facebook.com/StormhoekWines/ saying where in the world they would most like to enjoy a bottle of Stormhoek.

Promotional bottles and wine boxes carry unique codes which consumers have to input on the promotional website, win.stormhoek.wine/, to enter the promotion. Posting a comment to the competition page on Stormhoek’s Facebook page will generate an email carrying another unique code. Tagging Stormhoek in a picture showing them enjoying the wine will earn them an extra five codes.

All entries to the daily prize draw will also be entered into the Grand Prize draw for the year’s supply of wine. There is a No Purchase Necessary route for entry to the Grand Prize draw.

The promotion was set up by Stormhoek’s PR agency, Manifest, and the promotional microsite was built and is being managed by promotional agency Brandmovers.

The competition is open to residents of Great Britain (England, Scotland and Wales) aged 18 and older. It opened at the beginning of December and runs to the end of March 2018.

The Stormhoek brand is owned by Origin Wines.

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Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November through to Christmas.

The campaign was created and is being managed by promotional marketing agency TBK in partnership with digital promotions specialist Brandmovers.

Prizes consist of five Mini Coopers, 40 Samsung QLED TVs, 5,000 sets of JBL Bluetooth headphones, 200,000 Starbucks Cards, 100,000 Odeon Cinema Tickets and over 450,000 tastecard memberships. There are also 60 plus cash prizes with a total prize value of £250,000 to be won instantly.

Customers are encouraged to visit the £10 Million Giveaway microsite and click on the Christmas Cracker to reveal their guaranteed prize. Participants must upload their qualifying receipt to redeem their prize.

Georgina Bramall, head of brand and advertising at Dixons Carphone, says: “This has been a big footfall driver in terms of driving traffic into our store estate. We’ve already given away £10,000 to two winners, a Mini Cooper and a 40 Samsung QLED TV. It’s a sales promotion that’s designed to give customers a hook, an attraction.”

The campaign also features selected shopping centre events to support the campaign, run by Wolf Experiential, the experiential part of TBK group. The events, sponsored by Samsung, give shoppers the chance to play a table-based game against the clock to win a new Samsung Galaxy S8. A steady hand is required to remove the metal ‘app’ icons from the game using the electromagnetic wand; if people touch the side, the app piece will drop back into the game.

The roadshow will be visiting a total of five venues around the UK. It has already been to The Bullring in Birmingham, Braehead Centre in Glasgow and The Trafford Centre in Manchester in November; in December, it will be visiting Bluewater in Kent and Stratford Shopping Centre in London.

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Its key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK and Ireland.

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John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions

Everyone’s talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?

In the past, activating a proof-of-purchase sales promotion or loyalty program required significant investment in product packaging, integration with a limited set of retailers – or just one retailer – or cost-prohibitive inflexible solutions, along with the blind hope that the model would deliver ROI.

With a number of technology-based receipt processing platforms coming to market, it’s now possible to use scalable and flexible automated purchase validation as part of your sales promotion, rebate incentive or rewards program.

It may sound complicated – but actually it’s simple.

Customers submit photographs of receipts via a wide range of electronic media – smartphone camera, email, SMS – and have them validated almost instantly. At the same time, any decent receipt validation solution should data capture all pertinent information from the customer’s receipt, including date/time, the store purchased from, and – if you want it – their entire shopping cart, to give added insight into purchase patterns.

A robust system will come complete with fraud prevention built in.

You can use it for:

• Proof of Purchase Promotion – gift with purchase, coupon claim, purchase necessary prize draw, instant win.
• Repeat Purchase Promotion – frequency of purchase, buy x products to unlock a gift, earn entry to prize draw, instant win.
• Rebate or Cash back.
• Loyalty Program – points-based rewards program, incentives and benefits program.
• Trade Incentives Program – reward B2B trade purchases, incentivise and reward B2B sales representatives.

But when is receipt validation best used, and why would you choose this mechanic over more traditional models?

Five Reasons to use Receipt Validation:

1. As an alternative to unique code on pack

Quickly deployable and with no impact on printing or packing, purchases can be validated almost instantly. Run promotions or loyalty programs in a more cost-effective fashion without having to worry about the effect on production lines or packaging design.

2. If retailer support isn’t available

Marketers should be looking for a truly retailer-agnostic digital and mobile solution that is not dependant on integration with POS systems or geography. Ideally, solutions should work with any retailer or with multiple retailers – so if the purchase can be identified, the receipt can be processed and rewards activated. This is especially relevant for products that can be purchased anywhere, such as a can of Pepsi.

3. Gain extra market research

Data capture should be able to digitize not only the content needed to verify the relevant purchase, but also retailer, date, location, payment method of purchase and the entire purchase basket for deep dive data insights and pattern analysis.

4. Connect directly with your brand consumers

Receipt validation should be deployed to create a direct communication loop with brand consumers, without negative impact on retailers. Often this helps strengthen brand-retailer partnerships, with insights leading to mutually rewarding activations.

5. Build towards a loyalty solution

If you’re new to receipt validation, then start small – learn to crawl before you walk before you run. You should be looking to upscale and learn from localised test activities. Data from these should help you plan and implement bigger projects successfully, based around your business objectives and your customer data. The goal should be to design a well-planned multi-territory enterprise loyalty execution and deliver real return on investment.

John Lyons is Managing Director, Europe, of Brandmovers, a global leader in digital engagement promotions and loyalty that help brands connect with their consumers.

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