Beano has launched “Beano Booktopia” – a new book subscription service for kids offering newly published books across a wide range of authors and genres.

The tailor-made programme will include fiction and non-fiction books specifically chosen by Beano experts based on the individual child’s given interests and reading ability.

Booktopia encourages children to expand their reading horizons with new books that fans of the Beano will love. The books selected for the Booktopia service follow the winning Beano formula that has won over children for three generations by combining spot-on humour, captivating stories, relatable characters and amazing visual storytelling.

How Booktopia works

1. Pick a plan

Choose one of Beano Booktopia subscriptions with a book arriving every month for either 3, 6, 12 or 24 months – starting from £24.99

1. Name a kid

Name the lucky kid who will become part of Beano’s Booktopia club

1. Booktopia quiz

Children answer a few simple questions outlining their interests. What do they love? Fact or fiction? Adventure or mystery? Books with pictures as well as text?

1. The adventure begins

Beano masterminds hand-pick a book a month to match each kid’s passions and reading ability

Multiple studies have shown that children who read for enjoyment do significantly better at school than their peers and make more progress in maths, vocabulary and spelling, making reading for pleasure one of the most effective ways of helping children to reach their full potential.

Emma Scott, CEO of Beano Studios, said: “Beano has been making kids laugh for over 80 years whilst all the while secretly helping them on the first crucial step on their reading journey. Thousands of parents tell us “Beano is the only thing my kids will read” and we’re constantly awed by the British creative icons who credit the Beano with getting them reading, writing, drawing and even standing up on stage! Beano Booktopia offers kids a monthly chance to immerse themselves independently in amazing stories with the Beano seal of approval to help launch a lifetime love of reading.”

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Beano Studios have today unveiled a unique and bespoke piece of street art in the window of their London Fleet Street offices created by one of their licensees; the mysterious and anonymous graffiti artist known as Sleek.

The Scottish based artist, whose identity is a closely guarded secret, produces his original artworks, limited editions and merchandise under license from Beano Studios.

Whilst being classically trained, Sleek’s style comes about by combining street art with pop art to create a new fresh style which now hangs on the walls of celebrity homes and prestigious galleries across the UK.

Sleek, created the newly commissioned artwork live in the window of the Beano HQ to the excitement of the passing public. Taking many hours to complete, the artwork was created with multi layers of graffiti and tags, using a mix of spray paints and hand cut stencils.

Angeles Blanco, Director of Global Licensing at Beano Studios, said: “We’re delighted to unveil this unique piece, custom made for us here at Beano Studios and we look forward to seeing what Sleek will create for us in the future.”

Sleek, who is exclusively represented by fine art publishing house Covell Publishing, said: “It was amazing to be invited to London by Beano Studios to create this art installation and it’s a real honour to have my work displayed in the Beano London HQ window for two weeks. Beano and DC Thomson have always been a big inspiration to me so I’m thrilled to have the opportunity to give them something back. Characters like Dennis and Gnasher are so iconic they instantly remind the audience of their childhood and lets them escape to a new world as well as reminding adults that you’re never too old to have fun!”

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Beano Studios has unveiled a new window display at their Fleet Street office featuring a choir of singing rubber chickens to delight the public during the holiday season.

Inspired by the immense popularity of rubber chicken content on Beano.com, the bonkers display is brought to life at the press of a button which sets off a cacophony of fowls squawking their hearts out to a special poultry cover of Jingle Bells.

Mike Stirling, Editorial Director said “It’s a very merry #Chickmas down at Beano Studios on Fleet Street! We thoroughly enjoyed designing and building this display from Beano’s original vision, working with their illustrators to come up with this tongue-in-cheek (or should that be tongue-in-chick…) festive window celebrating all things Beano. We think it’s definitely worth a rubber neck”

The window will be on display until 4^th January 2019.

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