For those striving for excellence, a little extra time can make all the difference. That’s why The IPM Awards is extending its late entry deadline, giving entrants more time to refine their submissions and vie for the prestigious recognition.

Now, you have even more time to perfect your entries and showcase your achievements to the world.

Don’t miss out on this final opportunity to submit your entries. The late entry deadline is now Monday, 20th May, 4 pm.

Be sure to check out all the categories; by entering into multiple categories, you increase your chances of winning and amplify your recognition across various sectors and disciplines.

Ready to seize the spotlight? Click Here to view all the category information and kickstart your entry process.

If you have any questions or need assistance, our dedicated team is here to help. Reach out to us at awards@theipm.org.uk.

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Pod Staffing are proud to be this year’s sponsor of the IPM Awards as Associate Partner.

Pod is an award-winning promotional event staffing agency that provides the perfect human connection between your brand and your audience. Their extensive experience, expertise and meticulous eye for detail help recruit a diverse network of global talent to ensure brand activations connect, engage, and run seamlessly from beginning to end.

Pod is currently being led by Simon Bexon, who has over 15 years of industry experience. Simon has overseen Pod’s recent rebrand and pushed the agency in a new direction with exciting campaigns on the horizon, such as hosting the Champions League Final in 2024.

Simon explains, “We are thrilled to be back hosting the IPM Awards again and look forward to celebrating 90 years of the IPM together with all the chosen finalists within the promotional marketing industry. Our diverse staff members have worked closely alongside the IPM Board to help deliver the running order for the event and present all awards to the finalists and winners on the day.”

Pod can provide talent from across the staffing industry which covers multiple sectors including Brand Experience, Experiential, Mystery Shopping, Retail Marketing, Merchandising and Sampling. Please contact simon.bexon@podstaffing.co.uk for any enquiries

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In 2021 we have chosen to continue to respect the impact of the pandemic and to celebrate excellence through a digital IPM Award Winners’ Week reveal rather than our traditional physical IPM awards event. Across the past five days we have been delighted to announce the category winners, who have demonstrated incredible inventiveness and vision in what have been very challenging times for industries across the board.

IPM Director, John Sylvester, explains: “The IPM is proud of its unique not-for-profit status as part of the self-regulatory body that serves this industry.  For over fifty years we have been recognising outstanding work in the UK’s promotional marketing and brand activation industry. We celebrate the campaigns that set new standards for creativity, innovation and effectiveness. And this year is no different, in fact we have seen a remarkable response to unique circumstances through the inventiveness and originality shown in the awards submissions.” 

“Of course, the tangible benefits of winning an IPM Award go far beyond the trophy itself.  The award recognises the tremendous efforts of the teams involved, it represents acknowledgement of excellence and provides industry endorsement that will serve our member businesses long into the future.”

We would like to thank our judges, the experts drawn from our membership, who have been through a rigorous judging process to scrutinize the multitude of entries across 17 Award categories and 5 COGS Award categories. They had the difficult task of reviewing the numerous impressive submissions to select not only the category winners but award the overall prestigious Grand Prix prize.

To catch up on all the winners announced this week, please click here.

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The IPM Awards & COGS Awards have always represented the pinnacle of excellence in our industry, recognising and applauding innovation and creativity in Promotional Marketing.  Since its inception in 1970, these awards have continued to evolve to focus on a diverse area of expertise represented by the many different award categories. Last year this was particularly true, as we saw businesses adapt in response to new challenges. While we have taken the difficult decision not to celebrate in person due to the pandemic, we are still proud and delighted to spotlight the fantastic work delivered in 2021. 

Instead, our annual celebration will take place over an IPM Award Winners’ Week, where we will reveal the incredible, ground-breaking work that has been produced for clients across the promotional marketing spectrum. Selected from the IPM Awards & COGS Awards 2021 shortlist, we will announce several category winners online each day from Monday 28^th to Thursday 31^st March, culminating in the IPM Awards’ Grand Prix winner. On Friday 1^st April we will also reveal our COGS award winners for 2021.  

IPM Director, John Sylvester, explains: “The IPM Award Winners’ Week will recognise the outstanding efforts of the teams involved and showcase not just their creativity and innovation but demonstrate the effectiveness of their work.  Our judging panel of industry experts have devoted many hours to scrutinizing the numerous impressive entries we received, and we are delighted to shortly be sharing the outcome of those deliberations.”

Look out for the daily announcements on our special IPM Awards & COGS Awards 2021 Winners’ Week page, our social media channels and the full awards round up in the upcoming Bitesize that week. 

Schedule of Winners’ Week Announcements

MONDAY 28th MARCH – A1 – Experiential Activation of the Year, A2 – Live Brand Experience in a Public Space, Digital Space or Hybrid, A3- Creative Sampling, B1 – Brand Partnership Activation of the Year, C1 – Shopper Activation of the Year & C2 – On, In or With Pack Activation.

TUESDAY 29th MARCH – D1 – Prize Activation of the Year, D2 – Incentive Activation of the Year, D3 – Loyalty Activation of the Year, E1 – Exceptional Promotional Marketing Management & E2 – Use of Applied Technology in Campaign Management.

WEDNESDAY 30th MARCH – F1 -Trial, F2 – Integrated / Multi-Discipline, F3 – Influencer / Social / Digital, F4 – Creative Execution, F5 – Impact Award & F6 Best Activation in response to Covid-19.

THURSDAY 31st MARCH – IPM Awards – Grand Prix winner 

FRIDAY 1st APRIL – COGS Awards

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The 2019 Effie Europe winners were announced in La Madeleine in Brussels on 15th October. McCann Worldgroup won the Agency of the Year Award, as well as the Grand Effie for their outstanding campaign ‘Like Brands’ 2011-2018.

The winners were selected by an international jury of senior agency and client representatives co-chaired by Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication at Groupe Renault and Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup.

Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication at Groupe Renault, said: “While most of us push to get the most creative campaigns out there, the only thing that really counts is their effectiveness. I am honoured to chair the jury of this prestigious award and look forward to reviewing powerful cases with my fellow marketers!”

Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup, added: “Effectiveness is the only measure of the value of our work. As the landscape of our industry changes and broadens the discourse on effectiveness must keep pace. It must be dynamic. The Effies are the most definitive, credible and recognized standard of the most compelling effectiveness stories for our industry. The new changes to the Effie program and the new categories that have been introduced as a result are all very exciting and timely. They have been made possible by the relentless hard work and deliberation from all members of the steering committee and I am very excited to see it all come to life in 2019.”

McCann Worldgroup scooped the Agency of the Year award, as well as the prestigious Grand Effie for their outstanding ‘Like Brands’ 2011-2018 campaign for Aldi UK. An instant hit and a long-running success, Aldi UK aired over 100 Like Brands ads, and exported the idea to USA, Australia and Ireland. Yet, the real success of Like Brands laid in reversing Aldi’s fortunes, winning it a special place in the hearts of UK shoppers by transforming consumer attitudes to private label.

Click here to see the full list of winners.

The Effie Europe – Steering Committee has met for the second time around the Effie Awards Gala celebrations to help steer the overall programme, providing guidance across all programme areas, such as the call for entry, learning initiatives, awards gala, categories and more. The organiser has the pleasure to announce the new committee members: Achim Rietze, Strategy Lead ZOO EMEA at Google; Vasileios Kourakis, Global Director Marketing ROI Consumer Products Division at L’Oréal and Szymon Gutkowski, Managing Director at DDB Warszawa.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Facebook, Procter & Gamble, The European Publishers’ Council, WARC, Adforum.com, European Interactive Digital Advertising Alliance (EDAA) & Viva Xpress Logistics.

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Leeds-based full-service agency, Brass is celebrating after taking home five awards at the prestigious 2019 Institute of Promotional Marketing (IPM) Awards held at The Hilton on Park Lane.

The national awards recognise the most effective, insightful and creative campaigns from the world of promotional marketing and brand activation.

The agency’s Kid Kafé campaign for stain-proof fabric manufacturer Aquaclean won Gold in two categories: Household, Health, Beauty & Fashion and Social Media, Digital or Direct Marketing Activation. The campaign saw Brass open the UK’s first café ran entirely by (accident prone) kids who put the Aquaclean technology through its paces serving cakes and juices to customers and influencers alike. The one day event created content for multi-channel use that drove a 24% increase in sales YOY. Judges said of the campaign “Outstanding results achieved from a charming and originally ideal based on great insights.”

The Cycle Project campaign for malt loaf family favourite Soreen won Bronze in three categories: On, in or with Pack Activation, Trail, Acquisition and Insight, Strategy. The summer 2018 on-pack promotion for Soreen supported its Tour de Yorkshire partnership and squidgy energy proposition.  It encouraged families to get into cycling by giving away cycling vouchers every day in partnership with Halfords.

This year’s crop of awards make it five years in a row that Brass has won Gold at the IPM Awards across a variety of categories including Best Shopper Marketing Campaign.

You can read more about the Aquaclean campaign on the Brass website: https://www.brassagency.com/our-work/aquaclean-kid-kafe/

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The Effie Awards Europe (formerly known as Euro Effie Awards) have announced the call for entries for the 2019 competition.

Celebrating 50 years globally, and its 23rd edition on the European level, Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.

In this year’s competition, beside the existing standard categories, the Effie Awards Europe have introduced two new special categories, that will be open for entries on 8th April 2019:

• Marketing & Business Solutions to award innovative marketing and business decisions that bring unprecedented results in spite of any communications activities.
• Best of the Best category to award the best marketing campaign in Europe that have already won Gold in national Effie competition.

A full list of categories and category definitions are available on www.effie-europe.com.

This year’s jury, for the first time in the history of the European programme, will be co-chaired by a client and an agency leader: Bastien Schupp, Vice President, Global Brand Strategy and Marketing Communication at Groupe Renault and Harjot Singh, Chief Strategy Officer at McCann Worldwide.

“While most of us push to get the most creative campaigns out there, the only thing that really counts is their effectiveness. I am honoured to chair the jury of this prestigious award and look forward to reviewing powerful cases with my fellow marketers!” said Bastien Schupp.

Harjot Singh commented: “Effectiveness is the only measure of the value of our work. As the landscape of our industry changes and broadens the discourse on effectiveness must keep pace. It must be dynamic. The Effies are the most definitive, credible and recognised standard of the most compelling effectiveness stories for our industry. The new changes to the Effie program and the new categories that have been introduced as a result are all very exciting and timely. They have been made possible by the relentless hard work and deliberation from all members of the steering committee and I am very excited to see it all come to life in 2019.”

The final closing date for standard categories is on Friday, 24 May 2019 and Wednesday, 31 July 2019 for Positive Change, Marketing & Business Solutions and Best of the Best categories. Winners will be officially announced at the Awards Gala in Brussels on 15 October 2019 and on awards website www.effie-europe.com the following day.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Facebook, Google, Procter & Gamble, The European Publishers’ Council, WARC, Adforum.com, Nielsen, creativebrief & Viva Xpress Logistics.

The post Effie Awards Europe call for entries opens appeared first on IPM Bitesize.

The IPM has announced that there is just five working days to submit your 2018 promotional marketing and brand activation campaigns to the IPM Awards 2019, one of the industry’s foremost and most respected annual Awards. The closing date is on 15th March at 6pm.

The IPM Awards is focused on the celebration of companies, clients and work, culminating in a fantastic night at the gala presentation event at the London Hilton on Park Lane.

Paul Cope, Managing Director, IPM, commented: “The IPM Awards are not only a way to give your business a boost, but a fantastic chance to pit your campaigns against the best work of the past year. After all, there’s nothing quite like the immense satisfaction of knowing that, if you do win, you were part of creating something special (as you’d told everyone all along).”

Richard Pink, Head of Awards, IPM, added: “With only five days to go until the closing date for the IPM Awards, make sure you get you entries submitted in good time so we can help you get them created to perfection. This will give you the best chance of walking off with Gold.”

To find out more about how to enter, click here.

For any help with your entries, call the IPM Awards team today on 020 3848 0444 and ask for Paul Cope, Richard Pink or Serife Gul. 

The post IPM Awards entries close in one week appeared first on IPM Bitesize.

After an extensive, industry-wide application process, the IPM is pleased to announce that their judges for the 2019 IPM Awards have now been selected. Judges are chosen for their expertise and specialised knowledge related to the categories.

Click here to see the full list of judges.

Richard Pink, IPM Head of Awards, commented: “We’re delighted to release the full list of judges for this year’s Awards. Those selected will soon undergo the most important aspect of the Awards – choosing the winners! Our selected judges bring with them a wealth of industry knowledge and a keen eye for spotting great campaigns. I look forward to meeting with everyone this year and finding out their thoughts on our entries.”

IPM Managing Director, Paul Cope, added: “The Awards is our biggest event of the year, so we are thrilled that so many talented people applied to be a judge. Thank you everyone! The standard of entries has been fantastic so far, but there’s still time to submit your campaigns – the closing date is 6pm on 15th March.”

The judging process will involve two main parts, online and in face-to-face groups. The online judging will see all judges score the entries against the supplied criteria and will take place throughout April. At the end of the month, the judging groups, each led by a pre-selected Chair and overseen by our head of awards, Richard Pink, will meet in a single location either in Manchester or in London to determine the final allocation of trophies.

The shortlisted campaigns will be announced on 9th May and the trophies handed out by a very special guest at the gala event on Thursday 4th July.

You can enter your campaigns here.

If you’d like to sponsor this unique event, please contact Sidiqa Hazara at SidiqaH@theipm.org or call the IPM on 020 3848 0444.

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As part of the evolution of the IPM Awards, the IPM has announced the introduction of three new categories for 2019. The new categories have been carefully designed to make sure all the elements that make a great campaign are recognised.

Paul Cope, Marketing Director at the IPM, explained the choice to include new categories: “Here at the IPM, we’re constantly looking to make sure that we are awarding all aspects of the industry – from the people behind the campaign to the execution itself. After all, we know how many different things go into creating campaigns that really work. We’re delighted to introduce these three new categories to give our entrants the chance to get recognised and rewarded for even more reasons.”

The new IPM Awards categories are:

Category C5 – Special European Industry Award (judged by EACA)

This category has been introduced as part of a move to further establish commitment to the IPM’s membership of the European Association of Communications Agencies (EACA), the industry body dedicated to promoting pan-European brand activation and organisers of the IMC awards. Read the 2018 IMC winners feature here.

This new category (in group C, Objectives), will recognise and celebrate campaigns created by UK agencies that ran in three or more European markets. The winning campaign will be able to demonstrate a clear adaptation of the core idea to overcome cultural – and other – differences where necessary, as well as delivering excellent results.

Entries in this category will be judged against the standard criteria by a specially selected panel made up of senior EACA employees.

Category D1 – Insight, Strategy

Anyone who appreciates brilliant and effective marketing communication, knows that greatness starts with a gloriously simple human truth, an insight that informs the rest of the campaign – from the big idea to the execution to the media selection.

Planners and Strategists spend hours poring over data, attending research groups, applying methodology and drawing on years of experience to develop the fuel that powers great campaigns.

This new category (in group D, Skills) has been introduced to recognise and celebrate the best insights of the year in the promotional marketing and brand activation space.

Category D6 – Team of the Year

The IPM Awards recognises the best promotional marketing and brand activation campaigns, agencies and brands of the year, and quite right too. Behind the work are the teams of people that make it all happen.

This new category (in group D, Skills) has been introduced to identify and celebrate these teams and is open to any group of individuals who have worked together to deliver consistent and/or remarkable success in their field in 2018.

What are the entry criteria?

• A team must be at least two people but can’t be a whole company
• It can be an agency account management team, a planning department, a creative team, a sales team, a procurement team, a brand team, a production team, a new business department and so on.
• You can nominate your own team or someone else’s, but you must be able to demonstrate that it has delivered outputs beyond the sum of its parts
• Whether it’s been a year of sensational work and results, regularly overcoming the odds to punch above its weight, extraordinary charity initiatives, delivering a remarkable cultural contribution to a company or industry, or a combination of all of the above, the judges will want to see why what the team did was exceptional.

A full list of IPM Awards categories can be accessed here.

The IPM Awards final entry deadline is on Friday 15th March, 6pm.

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