Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13^th.

Manchester-based marketing agency Blue Chip has created an on-pack promotion for Plenty which runs across two million Plenty ‘The Stylish One ‘packs. The activity aims to recruit younger families into the category by offering the chance to instantly win one of 10,000 Incredibles 2 plush toys. Plus there is a prize draw to win an adventure holiday for a family of five to visit Queenstown, New Zealand.

To enter, consumers must visit www.plentywins.co.uk/incredibles2 and provide their full name, contact telephone number and a genuine email address along with the unique code found on the inside of every promotional pack. There are 10,000 Disney∙Pixar Incredibles 2 plush toys to be won instantly online. The toys are around 7 inches tall and represent the main characters of the Incredibles 2 film – Bob Parr (Mr Incredible), Helen Parr (Elastigirl), and their children Dash, Violet and Jack Jack.

Winner selection is via ‘winning moments’.

In addition to the instant win, everyone who enters their unique code online at the microsite, whether they have won a toy or not, will be put into a random prize draw to win a holiday to Queenstown, New Zealand for a family of five.

There is a No Purchase Necessary entry route for Northern Ireland. In the Republic of Ireland, where the law requires that brands operating prize draws where consumers have to buy a product to enter must partner with a charity which has been granted a lottery license, Plenty is working with LauraLynn Children’s Hospice.

The promotion went live this week and will be supported with a full media campaign including TV, social and in-store throughout the summer months.

Jess Harper, Account Director at Blue Chip, says: “This promotion will really inject some fun and excitement into the Household Towel category, not only by adding value with every pack, but also through recruiting younger families into the category and ultimately driving incremental volume.”

The release of the Incredibles 2 film sees Helen (voiced by Holly Hunter) being called on to help bring Supers back, while Bob (voice of Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home. Meanwhile, a new villain hatches a brilliant and dangerous plot that only the Incredibles, working together, can overcome.

Consumers can enter on the microsite until 30^th November 2018. All valid entrants will be submitted into the prize draw for the holiday prize, the winner of which will be drawn on 3^rd December 2018.

The Plenty brand is owned by Essity, formerly part of SCA, the giant Swedish paper products group. Other Essity brands include Cushelle paper towels and the TENA range of personal hygiene products.

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Dairy company Yeo Valley is running an on-pack promotion linked to the new Aardman film, Early Man, offering consumers the chance to win one of two Caveman breaks or one of 1,000 Early Man goodie bags.

The Caveman breaks star prizes consist of a two-night family break for two adults and two children, staying one night at a local country pub and one night in Yeo Valley with all meals included, a tour of Cheddar Caves, a ‘Foraging for food’ experience, tuition in building a primitive shelter, a fire-lighting skills workshop, a lesson in ancient food preparing and cooking techniques and a course in primitive tool making.

To enter, consumers need to buy a promotional pack of Yeo Valley yogurt, Little Yeos or milk and enter the 14 digit unique code found on the pack at earlyman.yeovalley.co.uk.

The promotion is only open to residents of the United Kingdom, Channel Islands and Isle of Man aged over 18 (excluding employees of Yeo Valley, their families and anyone associated with the promotion). Consumers can enter as often as they like, but each entry must be accompanied with a different URN and one person can only win a prize once.

The main competition is running until March 22nd 2018, with a final wrap-up draw (for some of the goody bags) on May 3rd. Prizes for the main draw are being allocated by ‘Winning Moments’, where times have been randomly selected in advance (down to the second) and the first person to enter after that time wins.

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Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products, supporting the release of Sony Pictures Animation’s upcoming film, The Emoji Movie, released on August 4 2017.

Featuring across the Kerry Foods kids’ dairy portfolio including Yollies, Cheestrings and Scoffies, the promotion is part of a wider £1m integrated marketing campaign which will also include TV, shopper activation and digital support.

To enter, shoppers must create their best Emoji expression, drawing or selfie using their favourite prop and upload the photo or drawing to either www.cheestrings.net/emoji  or www.yollies.co.uk/emoji. In addition to the daily prizes, every entry will trigger an instant movie-themed download.

Victoria Southern, GB Marketing Director at Kerry Foods, comments: “The Emoji Movie is a hilarious, exciting adventure that takes you into the secret world inside your phone.  These characters are able to express what we’re all feeling inside – that’s why they’re popular all over the world.  We’re excited to help kids and parents capture that and show their true feelings. We feel that the film perfectly represents what we are all about as a brand; fuelling a sense of freedom to be yourself and making the kids’ snacking occasion as fun and engaging as possible.”

Southern adds: “Following successes from previous partnerships, which saw Cheestrings value sales grow by +12% and penetration increase by +5%, we are confident that the mass appeal of The Emoji Movie will mean promotional packs are just as popular with parents looking for an exciting and nutritious snack for kids. We are once again driving engagement within the category with eye-catching packaging that we know will have real traction and appeal with parents who buy Cheestrings, Scoffies and Yollies frequently, as well as attracting new fans to the dairy portfolio.”

The on-pack promotion will be live in-store across grocery and impulse channels from July 10 for 10 weeks.

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Specialist entertainment and partnership marketing agency Brand & Deliver has been appointed by international media company Coolabi Group to secure UK brand partners for its multi award winning CBeebies show, Clangers.

Narrated by Michael Palin, Clangers returned to CBeebies in 2015, 46 years after its initial debut, quickly becoming one of the channel’s top rated shows. A further series is currently in production which follows Major, Mother, Small, Tiny and Granny Clanger on a whole host of new adventures.

Ros Carmoody, Partnerships Director at entertainment marketing specialists Brand & Deliver, said, “Clangers is loved by kids and adults alike, with a cast of fantastic characters for brands to work with. We’re seeking several major partners to help promote the title as it heads into its second season.”

Anya Hollis, Head of Marketing at Coolabi Group, which specialises in the creation and management of children’s and family intellectual property rights, said: “The Clangers is a magical show and we’re delighted to have a new series in production. We look forward to building brand partnerships that will increase awareness of the show among existing fans and reach out to new audiences.

Coolabi Group is an independent international media group and rights owner specialising in the creation, development and brand management of children’s and family intellectual property rights. Brands owned and represented by Coolabi include the multi-award winning remake of Clangers, currently airing on CBeebies, and Scream Street, currently broadcast on CBBC. Other properties include Beast Quest, Domo, Poppy Cat, Purple Ronnie and the Smallfilms properties Bagpuss and Ivor the Engine. The group also creates original series fiction books for publishers and has created some 100 published series, including Warriors, Beast Quest, Animal Ark and Rainbow Magic, which have sold over 10 million copies each.

Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of clients from blue chips to start ups, including LG, Universal, IMG (Fashion Week), Ferrari, Sony Pictures and Three.

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Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for client FremantleMedia Kids and Family (FMK).

Locked in for spring 2017, the partnership will see 65,000 promotional flyers distributed across over Sports Xtra’s 500 venues, including weekly sports classes, breakfast, lunchtime and after school clubs, holiday camps and parties. Classes will be designed around a Danger Mouse ‘secret agent’ theme.

The partnership was arranged by entertainment marketing specialist agency Brand & Deliver.

Danger Mouse, the animated series following the adventures of a superhero mouse, accompanied by his always faithful but ever fearful companion Penfold, returned to CBBC last year and has proved a colossal hit with young audiences, becoming one of the best performing kids shows for children aged 6 – 12 years. A second series of adventures is currently I n production.

News of the Sports Xtra deal follows a successful month-long summer partnership with Abellio Greater Anglia, which saw Danger Mouse posters across multiple high traffic sites on the Abellio train network, including Stratford and London Liverpool Street, door drop promotions to 700,000 people and digital activation.

Tessa Moore, SVP Global Brand Management at FremantleMedia Kids & Family Entertainment, said: “Action is at the very heart of our aspirational secret agent Danger Mouse’s DNA. A fearless and athletic hero, he is the perfect match for Sports Xtra as they continue their work in promoting kids’ fitness. It’s a great brand fit.“

“Danger Mouse is regarded with great affection by parents and children alike”, said Rich Barnes, Head of Partnerships B&D. “The Sports Xtra partnership is both imaginative and memorable and will help grow a new generation of fans.”

Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of clients from blue chips to start ups, including LG, Universal, IMG (Fashion Week), Ferrari, Sony Pictures, Three and HS2.

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