After a competitive four-way pitch, Leeds-based full-service agency, Brass has been appointed by Liverpool Hope University as lead agency across strategy, creative and media planning and buying. Their objective will be to generate awareness amongst 16 to 18-year olds, drive an overall increase in Open Day registrations and ultimately seek to increase enrolment at the university.

The winning creative concept was around the idea of openness, promoting opportunity, inclusion and readiness for life to prospective students.

Brass will be working with the university across its 2019/2020 recruitment cycle, drawing on its wealth of knowledge of the higher education sector from working with multiple universities including Leeds Beckett since 2010.

Sue Kelly, Head of External Relations at Liverpool Hope University, said: “We were really impressed by the strategy and creative concept presented by Brass and think the refreshing approach will really resonate with prospective students.”

Gill Ball at Brass, said: “We’re really excited for the launch of this campaign, using the knowledge and insight about the ever-changing student market we have built up over the last 10 years working with universities.”

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Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs.

Dog fouling is seen as one of the biggest nuisances blighting public places in the UK – more than littering, pollution, traffic and smoking. Local authorities in the UK received over 81,000 complaints about dog mess last year alone.

To mark this year’s The Big Scoop campaign, an initiative aimed at encouraging everyone to pick up after their dogs, The Dogs Trust and TMW have provided eight areas in the UK with attention-grabbing installations including poo bag dispensers, bench wraps and boards, posters and bin stickers that feature “love lines” from dogs to dog owners.

The installations can be found in Croydon, Fenland, Newcastle, Lisburn, Cornwall, Hastings, Flintshire and Fife.

The aim of the campaign is to not only to generate awareness of the issues about dog fouling but to encourage dog owners to dispose of their pet’s excrement and stress that dog mess can be placed in any public bin.

Dogs Trust is encouraging organisations nationwide to get involved in the Big Scoop and tackle the messy problem of dog fouling in their communities. In research, 86% of dog owners said they are happy to scoop.

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WWF, the world’s leading independent conservation organisation, is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers.

Details of the activation are yet to be announced, but the campaign will see BEcause support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of live brand experiences.

The campaign follows the recent positive news that wild tiger numbers have increased for the first time in conservation history.

Kerry Blackstock, Director of Public Fundraising at WWF-UK, said: “We’ve been extremely impressed with BEcause’s combination of creative imagination, technical skill and passion for our cause. We’re really looking forward to working together to deliver a truly outstanding experiential campaign this summer.”

WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through its engagement with the public, businesses and government, it focuses on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive.

Photo © naturepl.com/Anup Shah/WWF

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