Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank.

Burt’s Bees products make extensive use of honey and beeswax as ingredients, and last year the company partnered with the British Beekeepers Association on a #BringBackTheBees campaign aimed at encouraging consumers to help save bees, which have seen catastrophic collapses in numbers in recent years.

Experiential agency Ambient is working alongside Talon Outdoor and Omnicom Media Group’s PHD on the ‘Honey Bee Health’ activation, which will challenge consumers to ‘Be a True Force of Nature’ with a Burt’s Bees “Wall of Seeds” installation at the Queen’s Walk on London’s Southbank Centre on 26^th and 27^th May 2018 from 10.00am to 8.00pm. People will be able to collect their own bee-friendly wildflower seed packet to help support the #BringBackTheBees movement.

Burt’s Bees will be giving away 6,000 wildflower seed packets over the Bank Holiday weekend, making a total of 12 million seeds. Consumers will be told they do not need a large garden – they can sow the seeds on a balcony, porch, window box or patio plant pot create a thriving bee-friendly habitat.

Becci Dive, Media Group Manager at Omnicom Media Group’s PHD, says: “We took on board feedback from customers in 2017 that they wanted even more ways to be involved with the cause and help Burt’s Bees to bring back the bees. PHD’s campaign strategy was rooted in this, with the OOH activation acting as the perfect vehicle to do just this, equipping people with both seeds and information to make an impact on the crisis themselves.”

In addition to the experiential “Wall of Seeds”, the brand is launching a Limited Edition Bring Back the Bees Strawberry Lip Balm, and, in partnership with the British Beekeepers Association, will plant 5,000 bee-friendly wildflower seeds in selected areas nationwide.

Last year, Burt’s Bees #BringBackTheBees campaign resulted in 192,852,000 wildflower seeds being planted across the UK by the British Beekeepers Association.

Ambient is an award-winning marketing agency specialising in innovative ambient media, full-service experiential marketing and promotional staffing.

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Eurotunnel Le Shuttle has just run a two-week experiential campaign at Bluewater and Lakeside shopping centres to promote the benefits of travelling to Europe by car via the Channel Tunnel.

The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, took place at the beginning of June and looked to target a younger market of car owners through an engaging digital journey, while highlighting key Eurotunnel Le Shuttle benefits such as the short journey time, the wide choice of available destinations and the freedom to explore Europe at your own pace.

The activation stand featured two large tunnels with built-in screens. As consumers approached the tunnel entrance, they were prompted to scan their unique Eurotunnel Le Shuttle ticket before being sent on a ‘mystery’ digital journey to one of four holiday destinations.

At the end of the journey, consumers discovered if they had won one of a selection of exciting prizes including complimentary Eurotunnel Le Shuttle tickets along with entry to the Nausicaá Sea Centre. Winners were selected at random and revealed following the completion of their digital journey.

Running concurrently with the Out Of Home Experience was a partnership with the Evening Standard, which saw advertorials featuring a number of northern European destinations and filmed short trips with four holidays to be won. Leaflets were handed out to shoppers at Bluewater and Lakeside inviting them to enter the Evening Standard holiday competitions for further chances to win with Eurotunnel Le Shuttle.

Haico VanDerSteen, Marketing and Sales Director at Eurotunnel Le Shuttle, said: “We are very excited to launch the “Mystery Tunnel” experiential campaign and to be able to provide consumers with a fantastic opportunity to explore the many benefits of travelling with Eurotunnel Le Shuttle.”

Catherine Knight, Innovations Project Director at Talon, added: “This was the first OOH Experience activity that Eurotunnel Le Shuttle have ever run with Talon and OMD, and one which we are confident that people in the South East of England loved participating in. The campaign not only showcased some of the best destinations reachable via Eurotunnel Le Shuttle but offered loads of great prizes. The addition of the cross promotion with the Evening Standard added a new dimension to the experience and opened it up to a much wider audience.”

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Experiential marketing agency Ambient Worldwide has launched a ‘One Black Button’ Christmas charity appeal, aimed at encouraging the experiential industry to recycle spare items and raise money for children’s charity ToyBox.

Ambient started the campaign off by creating ‘One Black Button’ – an item of no value which it is encouraging people to swap for something they have left over from a campaign which is of higher value. The aim is to continue trading up in the run-up to Christmas, and then auction whatever the final item is, donating the proceeds to ToyBox.

At the moment, the Black Button has been swapped a number of times and the current item being traded is a Jaws scooter from Maui & Sons.

ToyBox (www.toybox.org.uk) is a charity that aims to help street children around the world. Last year, it provided support to get 18,000 children off the streets. One of the biggest problems for these children is that they have no documentation, which denies them access to basic social services; Ambient says that ‘One Black Button’ may appear valueless, but “similarly to a black button, the piece of paper that is a birth certificate might seem like it has little value but will actually change the world for the children who receive it.”

Ambient points out that the experiential industry buys huge numbers of items for the campaigns and activations it runs, many of which are used for a short period and then never used again. It is appealing to agencies to help generate cash for ToyBox by swapping these items, gradually building up the value with each swap.

Ambient concludes: “With goodwill, generosity and a lot of fun the little black button can raise money to provide street children with their birth certificate.”

More information about the One Black Button campaign is available on the campaign website, ambientww.com/oneblackbutton/.

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