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Blackjack Promotions and beauty brand SUQQU couple up for personalised Valentine’s gifting

IPM Bitesize — Fri, 07 Feb 2020 10:43:41 +0000

Selfridges London Beauty Hall will host a special Blackjack-staffed gift-wrapping service to customers purchasing SUQQU lipsticks for Valentine’s Day. This service coincides with the launch of the SS20 Collection that includes a range of new lipstick shades, which can be individually gift boxed and finished off with a personalised tag and ribbon.

Dena Weal, Marketing Manager for SUQQU, says: “The launch of our new lipstick shades from the SS20 Collections come at a time of year when many will be thinking about dressing up for date nights. It’s also a time for celebrating female friendships with the increasingly popular alternate ‘Galentine’s Day’. This is a peak time for lip product purchasing, as well as gifting, so we wanted to offer our customers an extra special finishing touch. Last month’s personalised gifting in honour of Chinese New Year was so well received that we wanted to partner again with Blackjack to bring this idea to life.”

Simran Sidhu, Account Manager at Blackjack Promotions, adds: “Once again we were excited to work with SUQQU in one of the Capital’s key shopping destinations on a campaign with real heart! Valentine’s Day is big business for the beauty industry, which of course means it’s also an opportunity for brands to stand out by offering something with a human touch. Personalised gifting – from a beautifully handwritten gift tag to a professionally tied bow that hints at the contents, show thought and consideration. We love helping brands connect with their customers in this way.”

The personalised gift-wrapping service will be available on the SUQQU counter in London’s Selfridges Beauty Hall in time for Valentine’s Day – 7th, 8th, 13th and 14th February (3-7pm).

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Mulberry launches ‘Made to Last’ activation to promote sustainable future for LFW

IPM Bitesize — Thu, 06 Feb 2020 17:28:17 +0000

This London Fashion Week, Mulberry launches the ‘Made to Last’ activation inspired by the brand’s responsibility commitments to past, present and future, the programme of events launches in the brand’s Bond Street store from 14th February. An immersive installation will bring the brand’s craft and design ethos to life, complemented by a three-day programme of live music, exclusive events, craft workshops and a pop-up café.

Made to Last sees Mulberry’s carbon-neutral Somerset factories transported to Bond Street where customers will be able to watch Mulberry craftspeople create the recently launched 100% sustainable leather Portobello Tote in a choice of limited-edition colours.

Customers continue their journey through a mixed-media installation that explores the brand’s commitment to crafting responsible luxury.

The brand will also be launching a progressive circular economy programme: The Mulberry Exchange. This new suite of services invites customers to have their Mulberry bags authenticated and
appraised, with the opportunity to put this value towards a new purchase. A curated selection of pre-restored bags will be available during the weekend – donated by some of brand’s most high-profile fans. Pre-loved and archive pieces will be available for purchase at the Bond Street and Gees Court stores, with a focus on rare silhouettes and limited-edition pieces, carefully revived by Mulberry’s restoration artisans in Somerset.

Thierry Andretta, CEO of Mulberry, says: “I am delighted to oversee the launch of The Mulberry Exchange. This innovative set of services celebrates decades of artisan skills nurtured in our Somerset factories and embraces the principles of a circular economy. We’re proud to offer our customers the chance to give a pre-loved bag a second life and purchase timeless designs from Mulberry’s archive.”

A series of industry talks kick off with creative director Johnny Coca, with the store also hosting live music, an on-site café from cult East London bakery Pophams and the chance to get hands-on and make your own Mulberry piece with craft workshops.

The space also introduces the new M Collection, a capsule of bags and outerwear crafted from a blend of ECONYL® regenerated nylon and sustainable cotton.

Johnny Coca, Creative Director at Mulberry, says: “The M Collection takes an innovative approach to new materials and to British heritage. The brand’s M Initial has been interlocked in a play on Brutalist architecture and heritage textiles such as houndstooth to create an urban, abstracted pattern that draws on our shared spaces and histories.”

The Mulberry Green charter sets out the brand’s commitments to make a positive difference to its people, the environment and the community in which it works and is focused around materials,
manufacturing, product and people. It also encompasses the brand’s lifetime restoration service which allows customers to revive, rather than replace, a well-loved bag. In this spirit, the Bond Street installation has been carefully designed with everything from reusable set pieces to sustainable coffee cups.
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Bumble partners with creator of Chicken Shop Date for Valentine’s Day

IPM Bitesize — Thu, 06 Feb 2020 17:20:03 +0000

This February, Bumble is hosting their Chez Moi Valentine’s Day dinner party at the women-founded restaurant Wild By Tart in London on Thursday 13th February. The date-focused dinner is a continuation of Bumble’s infamous Chez Moi series and is aimed at encouraging singletons to make the first move in a fun and safe environment.

Helping guests to find their perfect match will be event host and Chicken Shop Date founder Amelia Dimoldenberg. Known for her hilarious YouTube dating series which sees Amelia combining fried chicken with flirting in a one of a kind dating interview format, Amelia will be bringing Wings with her army of ‘Wing Women’ dating experts.

Experts in finding love, the Wing Women will be connecting compatible guests by chatting to everyone and making introductions based on common likes and interests. The Wing Women will also be on hand to offer tips and advice on making the first move.

Also bringing the heat to the dinner in the form of music with a twist will be classically-trained musician The Grime Violinist, Tanya Cracknell. Tanya will be making a special appearance to perform an intimate instrumental live set whilst guests enjoy a table setting of origami roses and an aphrodisiac menu.

Bumble users can apply for a free space from Friday 31st January by downloading Bumble and matching with the in-app profile to fill out a short application form. To double the chances of finding love, guests who win a space will have the opportunity to bring a guest.

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David Lloyd opens restaurant designed to complement positive mental health

IPM Bitesize — Thu, 16 Jan 2020 17:25:02 +0000

This January David Lloyd Clubs is opening a unique pop-up restaurant designed specifically to complement positive mental health. ‘The Good Plates’ is being created in collaboration with experts in nutritional therapy and interior design. The restaurant provides an interactive and enjoyable way to learn about how certain foods, surroundings and social interactions can complement overall wellbeing when introduced into daily life.

All parts of the restaurant are designed with positive mental wellbeing in mind, including: the food, the tableware, the décor and colour scheme, the lighting, music, the communal seating and conversational prompts provided to diners.

‘The Good Plates’ menu is being created by chef and mental health ambassador Andrew Clarke under the supervision of nutritional therapist Ian Marber. Andrew Clarke is also the co-founder of the Pilot Light campaign, which is devoted to combating the stigma surrounding mental health in hospitality.

When creating ‘The Good Plates’ menu Andrew Clarke and Ian Marber focused on two things: firstly, what the brain – which is made up in large part of essential fatty acids, water and other nutrients – needs to remain healthy which is complex carbohydrates, essential fatty acids, amino acids, vitamins and minerals and water; and secondly what helps the gut. The gut is considered the second brain and for this to remain healthy it needs to have plenty of healthy foods such as fruits, vegetables and wholegrains, beans, pulses, live yoghurt and other probiotics.

Therefore, the six-course sharing menu comprises seasonal, mood-boosting foods as well as ingredients that take this research into consideration and which are known to complement positive mental health. Cauliflower, salsify and almonds, for example, can help with feelings of anxiety and stress when introduced into a regular diet. A range of complementary non-alcohol beverages will also be on the menu.

In addition to expert consultation on the food, David Lloyd Clubs is working with interior design professional Katharine Pooley, using research to guide the décor, lighting and layout of the environment – to ensure that all parts of the restaurant are designed with positive wellbeing in mind. As a part of this, all of the seating is communal to encourage conversations between diners (with conversation-starters provided).

A spokesperson for David Lloyd Clubs, commented: “The Good Plates restaurant is not an attempt to be a cure or quick-fix for mental health difficulties, but instead simply be a warm and welcoming place where people can learn in an interactive way how certain foods, surroundings and conversations can complement positive mental wellbeing when they form part of everyday life. Inside, the aim is to give guests a positive experience and hopefully they will feel that they have benefitted in some small way from their time at the restaurant. But we also hope guests leave having taken on board some of the thinking behind The Good Plates and introduce this into their day-to-day lives.”

The Good Plates restaurant will be open at 46 Great Eastern Street, London, on the 22^nd and 23^rd January. Diners hoping to secure their space at The Good Plates restaurant can find out more by visiting: https://www.universe.com/events/the-good-plates-restaurant-tickets-RTHNF4. The experience will cost £10, which includes six dishes plus up to three non-alcoholic cocktails. All money from bookings will go to charity Mind, the mental health charity.

Dishes inspired by Andrew’s recipes and The Good Plates restaurant will be available in David Lloyd clubrooms in January.

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Fantastic Beasts to be exhibited at the National History Museum

IPM Bitesize — Thu, 16 Jan 2020 16:49:52 +0000

Combining the creative power of film, television, literature and science, Fantastic Beasts: The Wonder of Nature is a partnership between the Natural History Museum, the BBC and Warner Bros. to shine a light on beasts in all their fantastic forms, including those created by J.K. Rowling both in her stories and in the Fantastic Beasts film series. Opening in spring 2020 at London’s Natural History Museum, this spectacular exhibition, will showcase creatures from the natural, mythical worlds and the Wizarding World.

In the Museum’s Waterhouse Gallery, viewers will encounter legendary beasts next to dazzling specimens and historic objects from the scientific collection. Spellbinding digital installations and iconic wizarding world elements from the Fantastic Beasts film series will add an extra touch of magic. Visitors will see a tiger and a Galápagos marine iguana alongside wizarding world specimens including an Erumpent horn and the dragon skull from Professor Lupin’s classroom.

Clare Matterson CBE, Executive Director of Engagement at the Natural History Museum, says: ‘Bringing characters from the wizarding world together with some of the most fantastic creatures from the natural world will produce a captivating experience that will show how the natural world has inspired legends and stories that have enthralled generations. A spectacular celebration of science and nature packed full of surprises and mesmeric experiences, it will be impossible to leave without wanting to learn more about the wonders of our planet and how we can all better protect it.’

Visitors will be able to compare the camouflage tactics of a jaguar to that of the wizarding world’s Demiguise and the mating rituals of the peacock spider to the wizarding world’s Erumpent. They will also come face to face with a giant oarfish, the world’s longest bony fish. Taking inspiration from the stories of dedicated conservationists and scientists and inspired by Newt’s commitment to the beasts in the wizarding world, visitors will learn why it is more important than ever to care for and protect the rich biodiversity of our planet.

BBC One will feature a document presented by Stephen Fry, the documentary will explore the origins and stories of mythical creatures and fantastical beasts and explore their history and connections with animals roaming the planet today.

Stephen Fry, said: “I could not be more delighted to be a part of this magnificent opportunity for us Muggles to show the wizarding world that the fantastic beasts in our world are more than a match for theirs. Joining forces with the combined powers of the fabulous BBC, its legendary Natural History Unit and the magical Natural History Museum we hope to be able to bring you closer than you’ve ever been to some of the most spectacular and extraordinary creatures ever seen.”

Josh Berger CBE, President & MD, Warner Bros. Entertainment UK and President, Harry Potter Global Franchise Development, says: ‘It is hugely exciting to be working with the Natural History Museum and the BBC Natural History Unit, such iconic British institutions, on a project which has such a great purpose at its heart. I hope both fans of the Wizarding World and the natural world will enjoy the exhibition and documentary immensely.’

The first release of tickets go on sale today. Sign up here for priority booking: https://www.nhm.ac.uk/discover/news/2020/january/new-exhibition-fantastic-beasts-the-wonder-of-nature.html

Bloomsbury, the original publisher of the Harry Potter books, will be working closely with the experts at the Natural History Museum to bring this exploration to life on the page, as well as the Pottermore Publishing team, who will bring their digital and audiobook expertise to the project.

Creative partner Framestore, will be bringing the beasts to life for this exhibition. The Museum will also partner with Google Arts & Culture to create immersive digital content, allowing global audiences to experience the exhibition across the world.

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Spontex Sponge launches national on-pack promotion

IPM Bitesize — Wed, 25 Sep 2019 09:16:09 +0000

Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex Sponge Scourers offering consumers £50,000 worth of prizes to be won.

The promotion offers consumers the chance to win £50,000 worth of prizes using an instant win in-pack scratch card game included in 1.5 million packs of Spontex Sponge Scourers.

Each scratch card features three scratch away roundels which once scrubbed, reveals an instant-win row of hedgehogs, scourers or hearts, or a losing row of a mix of the three. If a matching row is shown, consumers can win a range of prizes such as health club day passes, yurt glamping breaks and Fortnum and Mason champagne afternoon tea experiences.

Winning participants are also automatically entered into a prize draw to win a family holiday with Premier Cottages. The prize draw is also available for non-winning participants to enter by using a code on their scratch card.

The promotion is promoted on-pack, with the ‘Scrub & Win’ messaging extending in-store, and also featuring on the SRP to drive stand out on the shelf.

The promotion runs until December 2019

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CONNECTING WITH CONSUMERS IN THE GOLDEN QUARTER 2019

IPM Bitesize — Thu, 12 Sep 2019 15:06:45 +0000

The ‘Golden Quarter’ is upon us. Christmas is just 14 weeks away, and we all know that getting your fair share of standout is a huge challenge. Consumers are no longer satisfied with just hearing or seeing a brand’s message. It’s the actual experiences they have with a brand that defines whether they connect with it or not. Strike the right connection, and you could become synonymous with Christmas.

If you’re thinking about how to connect with consumers in the run up to Christmas 2019, here’s a few thoughts on how you can make a big difference.

Taste before you buy

You’ve made sure that key press titles attend your Christmas in July show and have tried and tasted your Christmas food for 2019 but what are you doing to reassure customers you have the best food in the land this Christmas? Stop shoppers from switching to trade up and splitting their baskets by getting them to experience your food when they’re in decision making mode in the run up to the big event. ‘Costco style’ sampling in stores to lock in existing shoppers, brand to hand sampling in high footfall areas to immersive experiences and pop up restaurants are all great ways of consumers trying, tasting and experiencing the quality of what you’ve got to offer removing any element of risk for them around serving up the perfect Christmas spread.

Unboxing

Unpacking products, filming it and explaining the item in detail has made YouTube sensations millions. Sounds, bizarre but I’m not going to pretend it’s not massively addictive to watch, my 8 year old niece is obsessed with watching toys being unwrapped, and she loses her mind over the opening of Kinder Surprise Eggs. Why? It’s the excitement of finding out what’s inside. And parents love it too, because it shows the product exactly for what it is without any editing or ad effects. Obviously, this isn’t just relevant for kids and toys. Find the right influencers for your brand and send them your key products so they can share their experience with your core target audience. Even have a think about how you can consider unboxing when developing your product packaging. Lead times might be against you on this one, but can you make some quick small tweaks that consider the product ‘boxing’ as part of the overall product experience?

Pop Up Shops

Our Savvy Shopper Panel (1,000 UK Shoppers, Jan 2019) found that 62% of shoppers think it’s more positive when online retailers open stores to showcase products and pop-up shops improve their perceptions. It’s interesting though that if you look at the digital native iGeneration (Gen Z) this increases in importance to 75%, they want to be given the chance to touch and feel the products they would ordinarily buy through an app on their phone. The key is not to overload them with choice and keep the buying process frictionless and digital. So with plenty of space available on high streets and malls, there a massive opportunity to make the most out of Christmas footfall. Think about the chance to introduce your brand in a one on one experience that really makes a difference. After all if it’s good enough for Amazon…

Personalisation

Nothing gives you the feels more than a personalised gift with your face or name on it, and we all seem to go mad for it even more over the Christmas period. Imagine, Selfridges sell more than a quarter of a million personalised Nutella jars in November and December alone and they cost double the amount of normal jars. Personalising a gift makes that special present even more spesh. Thanks to tech and easy to use bespoke labels, personalisation is a biggie and a really major way to stand out from the crowd.

Events and Experiences

I know I’m a Millennial (only just), but for me the best bit about Christmas is the lead up, getting to events and experiences across the festive period. Whether it’s a Whiskey tasting at the Pernod Ricard Loft in Manchester, or a Charlotte Tilbury beauty masterclass at John Lewis, increasingly brands are creating experiences consumers want to pay to be a part of. The golden quarter gives brands a great opportunity to create relevant events that consumers want to attend, you’ll be surprised by how popular they are.

At Savvy we have over 10 years’ experience in helping brands create memorable live experiences that drive emotional connections, shape behaviour and influence purchase. Our brand experiences are a source of shareable content for consumers seeking deeper engagement with brands and opportunities to generate social media currency.

Our Savvy Live team includes strategic insight-led creative concept, tech and innovation integration and execution experts who work together with brands to deliver varying scales of activation from instore events and sampling through to retail pop-ups, brand installation, roadshows and large-scale public events.

Contact Taj at Taj.Sur@getsavvy.com or on 0113 237 6500.

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Seven Dials welcomes official Pride in London 2019 pop-up shop

IPM Bitesize — Thu, 13 Jun 2019 09:13:15 +0000

Seven Dials proudly launches an exclusive Pride pop-up shop, which runs until 12th July at 53 Neal Street, in collaboration with the ‘Queen of Shops’, Mary Portas.

The 2019 celebration is particularly significant as the theme – #PrideJubilee – looks back over the last 50 years since the Stonewall Uprising; the night that started a global movement.

On 28th June 1969, members of the LGBT+ community at the Stonewall Inn rose up against continued oppression, triggering a series of events that gave rise to the modern-day Pride
movement. The #PrideJubilee marks 50 years of activism, protests and victories that have made Pride what it is today.

The Pride in London pop-up shop will sell the new range of official Pride in London merchandise including clothing, flags and tote bags representing all communities – as well as
the first ever bisexual and transgender flag face paints. Neal Street is also transformed into a hub of colour with a public work of art installation, a rainbow of curated bollards
celebrating the pride flag and colours.

The one-stop shop for all things Pride, 53 Neal Street will act as a community hub and safe space for all those who want to drop in and find out more about Pride. There will be a
diverse schedule of talks and workshops, and further details on these will be announced through the Pride in London social media channels and on the Pride in London website.

Brian Bickell, Chief Executive of Shaftesbury, says: “We are proud to be a Pride partner and once again donate space for a Pride shop and community hub. This year on Neal Street, Seven Dials is the heart of the West End, the space will be a fantastic addition to the Pride festival, one of London’s largest and most successful events.”

Kieron Yates, Head of Retail and Merchandising at Pride in London, added: “We’re really excited to have such a fantastic space for our pop-up once again, and of course we’re looking
forward to helping kit everyone out for Pride this year – with a great range of clothing, flags, badges and more, for every community. The store also serves as an incredibly important space
for community groups, and we’re working on a fantastic programme of events curated by a wide variety of organisations, meaning there will be something for everyone.”

Mary Portas, Founder and Chief Creative Officer of Portas Agency, added: “Shops aren’t just places for people to buy things anymore, they’re spaces where people come together to connect. Yes, you can buy a bit of Pride merchandise from our shop, but really, it’s about having a little space that Pride in London owns to connect with our community this summer. This year the Pride in London popup is the embodiment of Pride. It’s inclusive, it’s relevant and a bit bloody camp.”

The Pride in London pop-up shop will coincide with the one-day free event, FESTIVAL 30, being held by Seven Dials to mark the 30th anniversary of the iconic landmark Sundial Pillar.

The celebration will take place on Saturday 29th June, 11am – 6pm across the seven interconnecting streets, with traffic free street, live entertainment, music, food, theatre, arts
and crafts and more.

Pride in London takes place in the capital on Saturday 6th July. For more information,visit prideinlondon.org.

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NINE kicks summer off with new on-pack promotion

IPM Bitesize — Mon, 10 Jun 2019 08:59:22 +0000

NINE have announced a new on-pack promotion and out-of-home campaign starting from July.

Every bar is made with a unique blend of 4 nutritious seeds (sunflower, pumpkin, sesame and hemp*) combined with exciting flavours using nothing but natural ingredients so they’re a great source of compact natural nutrition and energy.

Michael Cheeseman, Brand Manager at NINE, says: ‘’Whether you’re an ‘iron man’ runner, serious about fitness, a busy commuter or a parent on the school run – everyone has their daily marathon to run. NINE are uniquely positioned to be at the heart of what consumers are looking for when choosing a healthier snack thanks to our mix of seeds and natural ingredients which provide a great source of plant-based nutrition and energy. So, what better way to support this than an on-pack promotion that taps into consumers desire to enjoy a healthy lifestyle. We are delighted to be working with Fabyouless on this promotion to offer free 60-day free membership, the Perfect reward for those living or seeking a healthy lifestyle’’.

Running for six months across NINE’s 4x40g multipacks (Original, Berry & Chia, Pumpkin, Cocoa Raspberry and Peanut flavours) with a total value give away to free-from customers across Tesco, Morrisons and Ocado of over £2m. The free 60-day membership will allow customers to enjoy all the benefits that come with being a Fabyouless member. To support this on-pack promotion NINE will launching a nationwide out of home campaign in July running for two weeks across multiple digital 6 sheets.

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Highland Spring promotes the importance of everyday Hydration with the launch of its new ‘A to Anywhere’ Campaign

IPM Bitesize — Wed, 08 May 2019 16:11:18 +0000

Highland Spring introduces ‘A to Anywhere’ – the latest strand in its ‘Brave by Nature’ multi-channel brand campaign. With 89% of consumers not drinking enough water on a daily basis, the activity is set to help educate consumers on the importance of healthy hydration and drive growth in the bottled water category.

As the UK’s leading ethical producer of natural source bottled water, from the Ochil Hills in Perthshire, Highland Spring is championing healthy hydration to get consumers from ‘A to Anywhere’.

The £1.75 million campaign will position the brand as the natural choice for staying hydrated on everyday journeys, no matter where you are going or what the day throws at you.

It will include Highland Spring’s biggest experiential activation since it was founded in 1979. Inspired by Scotland’s Ochil Hills, the fully interactive brand immersion event will start in Glasgow this May then continue on to Manchester and London through to June.

The activity will take consumers on their own hydration journey by displaying a showcase of hydration facts and statistics, sourced in partnership with the Natural Hydration Council (NHC) of which Highland Spring is a founding member.

LCD displays featuring the waterfalls of Alva Glen and a 360-degree virtual reality (VR) experience will transport consumers to the protected land where all Highland Spring waters are sourced from.

An integral part of the activation will be educating consumers on the brand’s environmental credentials and how they can play their part in the road to change by ensuring every bottle gets recycled for a second life.

Earlier this year, Highland Spring launched its new eco bottle™, made from 100% recycled and recyclable plastic. The eco bottle joins the existing Highland Spring range, where all bottles can be recycled to give them multiple lives.

Brand ambassadors named ‘Hydration Heroes’ and ‘Recycling Heroes’ will be distributing Highland Spring eco bottles™ to consumers in need of everyday hydration on selected days throughout the campaign. Consumers will learn more about the circular economy of plastic and be encouraged to recycle the bottles afterwards.

Other key elements of the ‘A to Anywhere’ campaign include TV advertising in Scotland as well as an outdoor digital campaign in Glasgow and London, targeting rail and underground stations. PR, social media and influencer marketing will also help drive further awareness.

Carol Saunders, Head of Marketing at Highland Spring Group, said: “‘As we move into year three of our ‘Brave by Nature’ brand campaign we are confident that ‘A to Anywhere’ will inspire consumers to think more about the importance of staying hydrated and the need to drink water throughout the day, wherever they are. We want people to learn that our bottles have multiple lives when disposed of responsibly and as part of this, we will be truly immersing them in the Highland Spring brand – helping them to uncover the beauty of the Ochil Hills, our commitment to the environment and, of course, the unrivalled taste of our Highland Spring natural source water.”

‘A to Anywhere’ will continue through to September when Highland Spring will be unveiled as the Official Hydration Partner of the Solheim Cup 2019. This prestigious women’s biennial golf tournament will take place at Gleneagles from 9^th – 15^th September, where Highland Spring will offer healthy hydration to players and spectators alike.

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