London, June 9, 2025 – Global experiential agency Momentum Worldwide is excited to announce the appointment of James Cahill as UK Commerce Creative Director for its growing UK Commerce Practice.

James Cahill brings over 20 years of creative experience spanning FMCG, fashion and music industries. He has collaborated with some of the world’s leading brands, including Nike, Rolls-Royce, ASOS, Bacardi and Coca-Cola.

Over the past five years, Cahill has transitioned from agency-side roles to in-house leadership, leading creative teams and helping brands define their unique voices while delivering cohesive narratives that resonate with their audiences.

Cahill shared, “I’m thrilled to join Momentum as UK Commerce Creative Director at such a pivotal time in the growth of its Experiential Commerce Practice. As the lines between brand, experience and transaction continue to blur, I’m excited to help shape innovative, human-centred solutions that drive business and resonate with today’s consumers.”

UK Executive Creative Director,  Jamie Davies at Momentum Worldwide added, “I’m incredibly excited to have James join the creative team here. He brings with him a wealth of big brand, big idea thinking, both in house and agency side, and of course has impeccable commerce credentials to turbo-charge and lead this vital element of our creative offering.”

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Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation.
 
Snyder, who currently serves as Chief Technology Officer and head of global production, will continue in that capacity. His appointment as Chief AI Officer reflects the agency’s recognition that artificial intelligence is not simply a technological shift but a business imperative in advertising.

“Jason’s appointment reflects where our industry is headed—and how Momentum plans to continue to lead it,” said Donnalyn Smith, Global CEO of Momentum Worldwide. “He has a rare ability to turn complex systems into a brand advantage, and his vision ensures our clients stay ahead, responsibly and creatively.”

An accomplished technologist and inventor, Snyder has led the development of intellectual property for Momentum spanning AI systems, data orchestration and real-time production technologies. This work has become a key part of Momentum’s innovation moat, enabling the agency to deliver proprietary solutions far beyond commercialized AI tools.

“This is not about hype—it’s about helping our clients navigate and lead through complexity,” said Snyder. “As Chief AI Officer, my focus is embedding intelligence into every layer of what we do—from operations to concept to execution—making AI a trusted partner in delivering the smartest brand experiences.”

Momentum has a rich legacy of technology “firsts,” from real-time fan engagement platforms and spatial computing activations to immersive digital twins and generative content engines. This appointment represents the natural next phase of that journey: formalizing AI as a strategic core of the business, rooted in innovation, ethics and outcomes.
 
With Snyder at the helm of AI and production, Momentum is doubling down on scalable, intelligent and immersive brand experiences. The agency’s vision is clear: to help clients navigate complexity through powerful systems that marry technology, creativity and cultural relevance.

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Breathwork has exploded in popularity in the west this last decade, and what was considered a quirky woo woo technique has gone mainstream for good reason. According to Google Trends, searches for “Breathwork” have increased 6-fold in the last five years. In the last year alone, searching Breathwork online grew 40%.  

So what’s happened to push Breathwork into the mainstream? 

• James Nestor’s book, Breath, was an instant New York Times + London Sunday Times bestseller and has been translated into more than 35 languages. 
  
• Wim Hof, the most well-known breathwork practitioner in the world, has had his own show on BBC.
  
• Andrew Huberman, the digital world’s most popular neuroscientist, has just collaborated with Whoop creating a series of breathwork features for their wearable product.  

Just as yoga exploded a few decades ago, now it seems it’s the turn of Breathwork, with some calling it a “Breatholution”. But why do we need to pay attention to this in the marketing space? 

• More people than ever need it. In the UK today, over 8.3 million adults are on anti-depressants and for the sixth year in a row, there has been an increase in both patients and prescriptions. Breathwork offers a timely resource in being able to restore + reset our nervous systems – most of which are out of balance and struggling to cope with the complexity of modern work and life. 
  
• Science enables us to not only clearly demonstrate the benefits of Breathwork, but also understand how and why breathwork so clearly improves all aspects of our health.  
  
• Digital media and specifically social media platforms have meant people have become increasingly aware of the vast arrange of health benefits it offers.  

Why Breathwork Matters in Marketing

In the high-pressure world of marketing, tight deadlines, demanding clients, and creative problem-solving can take a toll. Breathwork offers a practical way to reduce stress, boost focus, and improve overall well-being—leading to better results for teams and clients alike.

By activating the parasympathetic nervous system, breathwork helps regulate emotions, prevent burnout, and foster a more collaborative work environment. It also increases oxygen flow to the brain, enhancing concentration, creativity, and productivity—key to delivering innovative campaigns.

Beyond mental clarity, breathwork supports physical health by improving posture, reducing tension, and increasing energy levels. Practicing it as a team can strengthen morale, connection, and resilience—helping marketing professionals stay engaged, effective, and inspired.

Just Another Thing to Do? 

Well, yes.  But the reality is that you only need a few minutes of your time to get amazing results, and many techniques are really easy to incorporate into your day once you learn how.  All the data shows that breathing better and using both ancient, as well as modern methods lead to a more balanced, creative, and productive life and team.   

If you’d like to learn more, contact Justine Clement, founder of The Happy Prize Company and a certified Breathwork coach. Whether you’re interested in a workshop, 1-to-1 session, or a full-day immersion—including Forest Bathing and cold-water therapy—get in touch at justine@wonderbreath.com

About Justine

Justine was former CEO of prize management agency Unmissable and is founder of The Happy Prize Company. She is also a certified Conscious Connected Breathwork coach, recently been described by Conde Nast Traveller magazine’s Wellness & Spa Guide as the ‘British Queen of Breathwork’, She’s spent the past 20 years exploring ways to live and feel better through ashtanga yoga, kinesiology, Celtic studies and mythology, psychotherapy, plant communication and mindfulness, to name a few. For many years, she was a self-confessed ‘on-the-go’ CEO and no words of warning from others about the importance of slowing down could stop her. She only really started to listen after a series of injuries forced her to stop. Her slow recovery invited her to start learning how to ‘be’ rather than ‘do’ … and she found some powerful lessons in those enforced moments of stillness. She is also a certified Forest Bathing guide and founder of a cold-water swimming community project on the south coast called The Selsey Sea Bathing Society.

We had the most fantastic Breathwork session with Justine during our wellbeing day. She brought to life the wonderful benefits of Breathwork in a powerful & easy to understand way. The exercises were inspiring yet simple and had everyone feeling incredibly zen. Justine has a beautiful energy that made everyone feel included and open to experiencing something new that can genuinely help in daily life both at home and in work. Huge thank you from everyone at Diageo.

Sarah Nixon Browne, Head of Shopper Marketing, Diageo 

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We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in 120 countries, NeoCurrency helps brands and agencies excite customers, motivate employees, and engage research participants. “Becoming part of the IPM community marks an exciting step for us,” says Geoff Miller, CEO & Co-Founder of NeoCurrency. “We’re excited to shape the future of promotional marketing with industry leaders who share a passion for rewarding and recognising customers and employees in new, creative ways.”

A Streamlined Portal for Global Rewards 

NeoCurrency’s online portal makes it easy to manage and deliver promotional rewards at scale—whether for instant win mechanics, prize draws, loyalty programmes, or brand partnerships. The platform allows businesses to distribute rewards in real-time, track budgets, and monitor campaign performance, helping teams stay focused on delivering results rather than managing logistics. “Our platform delivers rewards anywhere in the world, within seconds,” Miller explains. “That means more time spent on building strong engagement strategies—and less on the administrative side of reward fulfilment.” 

Flexible Options for Any Audience 

NeoCurrency’s Reward Choice gives participants access to 25–100 popular brands, including Apple, Starbucks, Google Play, Nike, and Xbox, across GBP, EUR, USD, and CAD. This flexibility allows brands to offer meaningful, widely appealing rewards without the need for guesswork. For businesses looking to create a more tailored reward experience, NeoCurrency also helps integrate partner-branded rewards into promotional campaigns. Their platform simplifies the process, handling approvals, creative assets, and distribution, so brands can focus on execution while delivering engaging, results-driven incentives. 

“We’ve seen how the right rewards inspire both customers and employees to engage more deeply,” adds Miller. “Whether it’s a gift-with-purchase promotion, an instant win game, or a new loyalty scheme, unique incentives create a memorable experience—one that keeps people coming back.” 

To learn more or request a demo, visit neocurrency.com and discover how their global catalogue of digital rewards could benefit your business. 

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Opinion from Paulina Lang Head of Behavioural Science at Together Agency

IPM Member Agency Together explain how they use the COM-B Model to help inform brand strategy and creative. The process is part of a framework used to identify appropriate interventions linked to key drivers or barriers of behaviour.

Explaining how the abbreviations work within FMCG with the example of a healthy snack product, Paulina states; “we can begin by thinking about Capability; can the consumer physically open the snack? They need to ensure the packaging is easy to open to ensure it’s not a physical barrier.

The psychological capability would be to establish if they understand the health benefits of the snack? Is it made clear enough?

Next is Opportunity. Physical opportunity would be that the snack is easily available. Some food items are only available in certain countries, so if the consumer knows about the product but cannot access it; this would be a barrier. You want the product to be in local stores and prominently displayed. Social opportunities would involve promoting it as a healthy snack consumed by similar people; so the social media campaigns and the marketing of the product would look at the social influence and trends on behaviour, online endorsements and reviews.

Finally, we have Motivation. Reflective motivation around the product would establish if the customer consciously thinks and values the health and nutritional value of the product? Whereas automatic motivation is the emotional connection to the brand or just an impulsive buy. An example is that the package triggers positive emotions that influence the customer to pick the item up.

Combining all these factors together, we can design creative and strategy around breaking the most important barriers, and drive the consumers to pick this product.”

To find out more about how these fascinating methods inform strategies you can access the full interview here

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Hold on to your hashtags because the world of influencer marketing is constantly growing and Together Agency are about to break it down for you, by looking at key trends, stats and strategies to help keep you ahead of the curve.

They will spill the tea on how influencer marketing isn’t just evolving, it’s the latest social media revolution. From big names like Alix Earle (who has 6M TikTok followers) to micro-influencers building an audience of thousands, looking into the likely trends for this year and strategies for how your business can use influencers to level up your brand.

Take a look here and prepare to influence and be influenced.

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Insights from Justine Clement at The Happy Prize Company

It goes without saying, that staying ahead of the latest consumer trends is as crucial as it gets in this industry. In 2024, the UK consumer landscape is set to undergo significant transformations, driven by technological advancements, changing societal values, and evolving consumer behaviours. In this article, we’ll explore the top UK consumer trends to take notice of in promotional marketing for 2024 and discuss how they may impact your strategies.

Trend 1: The Rise of Conscious Consumerism

It comes as no surprise that consumers in 2024 are increasingly conscious of the environmental and social impact of their purchasing decisions. Many now prioritise sustainability, ethical sourcing, and social responsibility when choosing products and brands to support. Aligning campaigns with these values becomes increasingly more important.

Tip: Consider partnering with (other) sustainably-conscious brands, promoting sustainable practices, and highlighting your commitment to social causes.

How we can help with prizes: We’re a B Corp, so creating sustainable prize ideas, whether that be sustainable travel experiences, or vouchers, or products/items you need, is what we love focussing on. See here and here to get you started.

Trend 2: Personalisation and Customisation

Consumers expect personalised experiences and products tailored to their individual preferences. What seems obvious now, yet still appears in all trend analysis, is the importance of investing in data analytics and customer segmentation, helping us to understand target audiences better and create more personalised promotional campaigns.

Tip: Explore technologies such as artificial intelligence and machine learning to automate and optimise the customisation process.

How we can help with prizes: We’ve always been about customising prizes for your campaign theme and audience. Once you know who you are targeting and what you want to achieve, we’ll come up with tailored prize solutions to help raise the brand’s profile and create some serious standout.

Trend 3: Digital Transformation

The rapid advancement of technology has reshaped consumer behaviours and expectations. In 2024, digital transformation will continue to drive consumer trends, with a focus on seamless online experiences, mobile commerce, and augmented reality.

Tip: Embrace digital channels, social media advertising, and interactive online experiences to engage with your target audience effectively.

Trend 4: Health and Wellness

Consumers are increasingly prioritising their health and well-being, driving the demand for products and services that support a healthy lifestyle.

Tip: Incorporate health and wellness messaging into your promotional campaigns, highlighting the benefits of your client’s products or services for physical and mental well-being. Consider partnering with fitness influencers or wellness experts to amplify your message.

How we can help: Our sister agency is The Life Adventure – a wellbeing agency. That means we’re really proactive in creating wellness retreats, digital wellness content, wellbeing events and brand partnerships with influencers in this space.

Trend 5: Authenticity and Transparency

In 2024, consumers will continue to seek authentic and transparent brand experiences. They value honesty, integrity, and openness from the brands they support.

Tip: Brands and indeed all businesses need to be more transparent about their business practices, sourcing, and manufacturing processes. Authentic storytelling and genuine connections with audiences will be key to building trust and loyalty.

How we can help: If you’re running a prize promotion element to your activity, we’ll look at how the prizes offered will help to convey this message.

Trend 6: Remote Work and Online Shopping

The COVID-19 pandemic has accelerated the shift towards remote working and online shopping. Even as the world recovers, remote working and e-commerce will remain prevalent. Adapting promotional marketing strategies to cater to the online shopping experience, offering convenient and seamless purchasing options, is more important than ever.

Tip: Consider virtual events, webinars, and online collaborations to engage with remote workers and digital consumers.

Trend 7: Inclusivity and Diversity

Diversity and inclusivity continue to be important values for consumers. Embracing inclusivity in promotional campaigns by featuring diverse representation and promoting inclusive messages will be key forever more.

Tip: Collaborate with influencers and content creators who champion diversity to amplify messages and reach a wider audience.

How we can help: We give careful thought and consideration to the prizes we create, and consider and ask ‘will they appeal to a diverse audience?’ And ‘are they inclusive in all the right ways?’ We’ll give special attention to this as directed by you.

Trend 8: Experience-Driven Marketing

Consumers are increasingly seeking memorable experiences rather than just products.

Tip: Create experiential marketing campaigns that engage all five senses and provide unique and immersive brand experiences. Consider pop-up events, interactive installations and experiences, and virtual reality experiences to leave a lasting impression on your target audience.

How we can help: We combine wellness and experiential by offering immersive prizes that take winners, for example, out into nature to Forest Bathe. Forest Bathing specifically looks at how, if we engage our 5 senses, we can calm our nervous system to relieve anxiety and stress, boost our immunity and improve our sleep. Or how about woodland wild cookery sessions. Or curated, wildly inspired dining/dinner party experiences beneath the trees using locally sourced and wild ingredients.

Trend 9: Social Media Influence

Social media platforms remain powerful tools for reaching and engaging with consumers.

Tip: Leverage the influence of social media by partnering with influencers, running user-generated content campaigns, and fostering an active and engaged community. Authenticity and relatability are key to successfully harnessing the power of social media.

How we can help: We can help you in partnering with influencers in certain areas e.g., Crepe City, wellbeing, travel influencers.

Trend 10: Voice and Visual Search

As voice assistants and visual search technologies become more prevalent, optimising online presence on these platforms is crucial.

Tip: Invest in search engine optimisation strategies that consider voice and visual search queries. Ensure websites and digital content is optimised for voice and visual recognition, making it easier for consumers to find and engage with your brand.

Finally…

By embracing conscious consumerism, personalisation, digital transformation, health and wellness, authenticity, inclusivity, experience-driven marketing, social media influence, and voice and visual search, you’ll create impactful and relevant promotional campaigns that resonate with any brand’s target audience. Adapt to the evolving consumer landscape, leverage technology and data, and foster authentic connections to drive growth and stay ahead of the competition.

The Happy Prize Company is a certified B Corporation prize, rewards and incentive agency. To get in touch to discuss any of the above, please email here for a fast response.

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Keeping your business’s equipment clean, tidy, in great condition can be a big task for any company.  But when your equipment is 2.5 metres wide, 4 metres tall, 16.5 metres long and weighs 30,000 kgs that task is not only more tricky but absolutely essential for health and safety reasons. XPRESSION Logistics pride themselves on the upkeep of all assets, to ensure high standards are met.  Being the preferred servicing supplier in the UK for Rolfo gave the company the capability to service all trucks and trailers. “Managing something like this doesn’t just mean servicing and hydraulics checks every 8 weeks, but ensuring the vehicle is pristine inside and out before and after every delivery” said Jonathan Hill, XPRESSION Logistics MD “the UK Government, quite rightly, has strict regulations with regard to the safety of haulage and we do our best to exceed those for our customers”. 

There lies another mammoth task. In order to keep all assets to the highest standard the recruitment of the correctly trained staff is essential, and finding Truck Technicians a challenge.  “We are always in the market for great, highly experienced Truck Technicians” said Mr Hill “they are the backbone to the success of the company and we look after them, as we do all of our team”.  

For more information please email jonathan@xpressionlogistics.co.uk or call directly on 01869 233324

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Opinion from Jonathan Hill

Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing their own measures to reduce carbon produced by combustion engines.  
 
Xpression are based just outside Oxford, where Oxfordshire County Council and Oxford City Council have introduced a zero emission zone (ZEZ) to improve air quality, cut carbon emissions and move towards zero emission travel in the city.  The ZEZ is an area of Oxford where zero emission vehicles such as fully electric motor cycles, bicycles, cars and vans can be used without incurring charge but where others may be charged – including hybrids.  
 
Jonathan Hill, MD of Xpression Logistics said “we are investigating a number of ideas to reduce costs for our customers who need to deliver or collect goods from inner-cities, finding ways to minimise the daily fees incurred by combustion engines, whilst cutting carbon”.   There are a number of ideas they are investigating but the most obvious was for the business to invest in electric vehicles (including electric vans) to add to their electric car fleet.  “We have already worked on a number of carbon-reducing ideas such as running all diesel generators on carbon-offset fuel with which we also intend to run two vehicles on the logistics fleet” said Mr Hill. 
 
Xpression have for many years had a close relationship with Volkswagen and therefore their first instinct was to research (and then purchase) a Buzz.  Mr Hill said “the initial opinion of the drivers what sceptical, but as each of them has the opportunity to test drive the Buzz and use it to make deliveries, their minds are quickly changed”.   EV technology has improved dramatically over the years and the Buzz is proving to be able to do nearly 300 miles on a full battery, charge quickly, have plenty of space to carry customers’ goods and (importantly to the team) is exceptionally comfortable to drive.  
 
“We took the Buzz to the British Grand Prix at Silverstone this year and it was ideal, as well as attracting a lot of attention”.   Mr Hill added  “I am not concerned about the future of logistics in an EV world, every problem is an opportunity and this company is looking forward to managing those opportunities going forward”
 
For more information please email Jonathan@xpressionevents.co.uk or call 01869 232234

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Opinion from Andrew Ryan, Director at Halo

When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing! Exhilarating! Invigorating!” could persuade consumers to try it over all the other carbonated wonder tonics and elixirs already on the market.

So, to help increase sales his bookkeeper started giving away tickets for free tastes of Coke, but Pemberton chastised him for extravagance. Fast forward a few years when tycoon Asa Griggs Candler bought the company in 1888, he revisited the bookkeeper’s idea, and distributed thousands of bits of paper like the ones above, and so the coupon as we know it was born.

By 1913, Coca-Cola had redeemed over 8.5 million free drink coupons.

Thankfully the humble coupon itself has made a smooth transition to the 21st century and the new dawn of digital coupons will soon be the norm. If you want to boost your sales and attract more consumers, couponing is still a solid marketing tool to use. Coupons can help you create a sense of urgency, reward loyal consumers and increase brand awareness.

This is especially true in the cost-of-living crisis when consumers are even more value conscious. The tightening of consumer purse strings is placing an even greater demand on the need to deliver value where it matters. This is being born out from our findings across the UK, Europe, Africa and the US that there is a noticeable increase in response and uptake on any promotion that delivers real consumer value. Free and Save messages are currently outperforming all other mechanics.

However, unknown performance can place greater demands on budgets which is where Fixed Fee comes in to provide much needed cost certainty. Fixed Fee is perfect for when costs are variable and the final outcome is unknown. It allows a campaign to be budgeted for regardless of the final performance, protecting the variable costs under a one off completely covered​ Fixed Fee with the backing of re-insurance.

By combining the powerful mechanic of couponing with the cost certainty benefits of Fixed Fee, brands can better navigate these tough trading conditions.​

Why coupons?

1. Couponing creates a sense of urgency. When consumers see that a coupon has an expiration date, they are more likely to act fast and make a purchase before they miss out on a good deal.
2. Couponing appeals to the masses, everyone loves saving money, and couponing allows consumers to feel like they are getting more value for their money.
3. Couponing encourages repeat purchases. By offering coupons that can be redeemed on future purchases, you can increase consumer retention and loyalty. You can also use coupons to cross-sell or upsell other products or services that complement your main offer.
4. Couponing generates word-of-mouth. Social sharing. When consumers are happy with purchases, they’re more likely to share their positive experiences with friends and family. You can also incentivize referrals by offering coupons to both the referrer and the referee.

  Quick couponing checklist                                         

• Set clear goals and objectives for your coupon campaign. What do you want to achieve? Who do you want to target? How will you measure your success?
• Choose the right type of coupon for your offer. There are different types of coupons, such as percentage off, £1 off, buy one get one free, free delivery. Choose the one that best suits your product or service and your target audience.

Tracking, ROI and first party data

• Analyse and optimise your coupon campaign. You can monitor and evaluate the results of your coupon campaign regularly. You can use metrics such as redemption rate, conversion rate, average order value, consumer acquisition cost, consumer lifetime value. You can also collect feedback from your consumers to improve your offer and consumer experience.
• Coupons can help you collect valuable consumer data and feedback. You can use coupons to ask consumers for their email addresses, phone numbers, or opinions. This can help you build your consumer database and improve your marketing strategies.

The humble coupon might not get the recognition it deserves, especially at awards events, but you clients will thank you for the direct impact it can have on driving trade.

Couponing is certainly not broken, far from it, but they might need fixing in which case we’d be delighted to help.

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