ZEAL Creative continues its reign with seven wins at the Integrated Marketing Communications (IMC) 2019 Awards in Europe.

The IMC Awards recognise the most effective brand activation agencies across the whole of Europe and celebrate the year’s best integrated marketing campaigns. A unique award scheme now in its 12^th year, this year’s competition was tight with 24 agencies – each already a winner of a national integrated marketing competition –  vying for an award.

The rigorous selection process began in August, as campaigns were reviewed by a panel of 40 leading industry professionals from across Europe .

ZEAL achieved the most nominations for any UK agency, with seven campaigns shortlisted, which led to seven award wins – one for every campaign entered.

The full list of ZEAL Creative’s award wins:

Category: Product Launch/ Relaunch/ Trial Campaigns

Silver: Kellogg’s X Love Island

Category: Social Media and Influencer Programs

Silver: Kellogg’s X Love Island

Category: Integrated Communications

Bronze: Take the Mayhem out of Mealtimes

Category: Product Launch/ Relaunch/ Trial Campaigns

Bronze: Pringles Prize with Every Can

Category: Shopper Marketing

Bronze: Refresh your Ramadan

Silver: A Quality Street Christmas

Category: Brand Building (Outdoor Marketing)

Silver: A Quality Street Christmas

Creative partner at ZEAL, Stewart Hilton, said: “At ZEAL our mission is to be the World’s Most Recommended Agency, so any opportunity to benchmark the effectiveness of our work internationally is a real benefit for us.  The number of  IMC Awards  we have received this year demonstrates the team’s ability to create successful campaigns as the UK’s most effective brand activation agency. We’ve had a great week, achieving the seven IMC award wins coincided with the unveiling of The Drum’s Top 100 Independent UK Agencies for 2019, where ZEAL ranked as 40^th.”

Paul Cope, Managing Director of the UK’s Institute of Promotional Marketing, adds: “As our Agency of The Year we expected ZEAL to do well in Europe this year but for ALL of the campaigns they entered to win an award is an incredible achievement.  The UK undertakes some of the most effective brand activation campaigns in the world so it’s no surprise to see our agencies performing so well on the international stage”

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62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 24 agencies from 7 countries. Ireland took the lead with 24 trophies, followed by Czech Republic with 17 trophies, United Kingdom with 12, Italy with 4, and Austria and Spain with 3 each.

Outstanding winners are Guns or Knives from Ireland with a total of 13 awards – 5 for Samsung Studio 9, 4 for jazz cab, and 4 for Samsung Home, ZEAL Creative from the UK with a total of 7 awards – 2 each for Kellogg’s X Love Island and A Quality Street Christmas, and 1 each for Pringles Prize with Every Can, Take the Mayhem out of Mealtimes, and Refresh your Ramadan and Momentum Czech Republic with a total of 6 awards – 2 each for We don’t Play Games with you and Our wines will turn a meal into a feast, and 1 each for Cool Summer with Rafaello Pralines and 50 fulfilled Wishes with Kinder.

The Grand Prix for an exceptional work was presented to Guns or Knives for their campaign jazz cab for mytaxi. Together with the client, they created a ‘mytaxi jazz cab’, the first-ever data-driven jam session, literally driven by drivers. ‘mytaxi jazz cab’ became the world’s longest programmatic jam session, putting Cork and the movement of its people at the heart of the experience.

Click here to view the full list of winners.

IMCC Chairman, Peter Kerr said, “Once again our awards have attracted exceptional work from across Europe and across a wide variety of industry sectors. Leading to a quite brilliantly innovative Grand Prix winner. As always the judging process supported by professionals throughout Europe was rigorous and we are grateful to our panel judges and IMC Board for the time they have once again given so freely.”

According to IMC European Awards Chair, Renate Vogt, “All cases entered in the competition were of high quality and very well-presented, so the judges had a tough job to come to the final decisions. All nominated cases are fine examples for the industry and our business.”

The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first-round selection was made by a jury panel made up of 40 leading industry professionals across Europe. The second-round jury, comprised of IMCC Council member representatives, took place in Brussels on 16 October. All entries and judging procedures were managed via the official website at www.imcceurope.com.

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UK agencies collected 12 awards in the IMC European Awards 2019, with eight Silver and four Bronze trophies being shared by three British agencies, including IPM Agency of the Year, Zeal Creative. The full list is;

ZEAL CREATIVE

Category: Product Launch/ Relaunch / Trial Campaigns

Silver: Kellogg’s X Love Island

Category: Social Media and Influencer Programs

Silver: Kellogg’s X Love Island

Category: Integrated Communications

Bronze: Chicago Town, Take the Mayhem out of Mealtimes

Category: Product Launch/ Relaunch / Trial Campaigns

Bronze: Pringles Prize with Every Can

Category: Shopper Marketing

Silver: A Quality Street Christmas

Bronze: Rubicon Refresh your Ramadan

Category: Brand Building (Outdoor Marketing)

Silver: A Quality Street Christmas

BRAND CULTURE

Category: Shopper Marketing

Silver: Energizer, For the Movie Moments That Last and Last

Category: Innovative Idea

Bronze: The Grinch and Pertemps Network Group Recruitment

Category: Sponsorship

Silver: The Grinch and Pertemps Network Group Recruitment

Category: Integrated Communications

Silver: The Grinch and Pertemps Network Group Recruitment

SEND ME A SAMPLE

Category: Innovative Idea

Silver: Send me a Coke

Peter Kerr, IMCC Chairman and IPM Board Director, said: “Once again the IMC awards have attracted exceptional work from across Europe and across a wide variety of industry sectors. As always the judging process supported by professionals throughout Europe was rigorous and we are grateful to our panel judges and the IMC Board for the time they have once again given so freely.”

Paul Cope, IPM Managing Director, added: “It’s always great to see such brilliant work produced by UK agencies getting recognition in a pan-European context, especially those who did well at our own IPM Awards in July. Zeal Creative, Brand Culture and Send Me A Sample should feel very proud of their achievement and I’ve no doubt this will give them a big boost as we head into 2020.”

Overall, there were 62 finalists across six counties selected for this year’s IMC European Awards for Integrated Marketing Communications. The country with the most finalists in 2019 was Ireland with 30.

For a full list of finalists click here.

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