Global services company Sodexo and WWF have collaborated to raise awareness of the impact of food choice to university campuses across the UK, with the launch of ‘The Finer Diner’.

The touring pop-up initiative, created and delivered by global brand experience agency Sense, aims to educate students on the environmental benefits of plant-based foods by offering a tasty, planet-friendly twist on classic student dishes such as tacos, kebabs and curry.

The planet is in crisis – from climate change to ocean pollution and deforestation, but what is often overlooked is that food is actually at the heart of many of these issues, responsible for almost 60% of global biodiversity loss

Beth Nicholas, Account Director at Sense, says: “The Finer Diner’s menu tempts students with free samples of their favourites, which when ordered are revealed to be completely meat-free. We wanted to show students that they can still enjoy the food they love and do their bit for the planet, without compromising on taste.”

Nick Hughes, Food Sustainability Adviser at WWF, said: “Our aim is to encourage students to explore plant-based foods and help them make the connection between what they put on their plates and its impact on the planet. Young people represent the future of our society, and we feel that encouraging them to make the switch could have a major influence in the fight for our world.”

The Sodexo / WWF Finer Diner campaign will run until 25th October visiting Solent University, Coventry University, York St John University and Trinity College Dublin. Students at these universities will be able to sample 100% plant-based dishes, which will then become part of the menus at all Sodexo-run university restaurants.

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WWF, the world’s leading independent conservation organisation, is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers.

Details of the activation are yet to be announced, but the campaign will see BEcause support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of live brand experiences.

The campaign follows the recent positive news that wild tiger numbers have increased for the first time in conservation history.

Kerry Blackstock, Director of Public Fundraising at WWF-UK, said: “We’ve been extremely impressed with BEcause’s combination of creative imagination, technical skill and passion for our cause. We’re really looking forward to working together to deliver a truly outstanding experiential campaign this summer.”

WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. Through its engagement with the public, businesses and government, it focuses on safeguarding the natural world, creating solutions to the most serious environmental issues facing our planet, so that people and nature thrive.

Photo © naturepl.com/Anup Shah/WWF

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