The Happy Prize Company was founded by Justine Clement over 8 years ago and they’re excited to be re-joining the IPM after so many years of earlier support. Justine was the CEO of Unmissable, one of the forerunners of the prize management agency scene and has always been a fan of our work here at the IPM in supporting brands and agencies through their many lifecycles.  

The Happy Prize Company is a prize creation and management agency that creates and manages both straightforward off-the-shelf, as well as bespoke, unforgettable concepts, for promotional marketing prizes, staff and trade rewards, travel incentives and brand partnerships. They’re also proud to be a re-certified B Corp, too. That means, where relevant, they love creating more meaningful experiences as prizes for brands and agency partners who share their values: think experiences that teach people about wellbeing, ethics, a sense of purpose and reigniting a passion for, and an understanding of, the natural world.  They wholeheartedly believe that their approach positively impacts the campaigns they are asked to work on. In the main, their offering consists of off-the-shelf, or bespoke, ATOL/ABTA bonded overseas travel experiences, UK experiences, vouchers, electronic goods, sports-themed, music-themed, and money-can’t-buy prizes.

Don’t just take our word for any of this. As one of their clients said about them “Justine and her team at The Happy Prize Company completely understand the demands of building award-winning campaigns and deliver every time. They come up with creative ideas which help to bring concepts to life and act as a true member of the team. I would recommend them every time.”

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Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as consumers look to healthier breakfast options in January.

This promotion continues on from Quaker’s I owe it to Oats campaign focusing on three key health pillars: Gut Health, Heart Health and Kickstart to the day. With many consumers hoping to start 2019 on a health kick, the partnership will help retailers capitalise on the increased demand. The promotion will appear across the Quaker Oat So Simple range for ten weeks and includes a heavy-weight TV, digital and broadcast marketing plan meaning that Quaker will be front of mind for shoppers looking for options to kick start their day this New Year.

Steph Okell, Quaker Senior Marketing Manager at PepsiCo, comments: “In Britain, 11.6 billion breakfasts are eaten each year as more people recognise the importance of kick starting their day with a nutritious meal whether they’re at home or on-the-go. That’s why we have decided to partner with a leading health and wellness brand to ensure that as the nation’s favourite, Quaker is front of mind for shoppers, and supports retailers in driving sales at this key time of the year when people are looking for healthier options.”

Launching this month, the partnership offers a free Nuffield Health day pass with every pack and in addition gives 70 shoppers the chance to instantly win a Health and Wellbeing package from Nuffield Health, worth £1,000.

To find out if they have won, consumers will simply need to enter the unique code from the promotional pack online at www.quaker.co.uk.

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New research launched by the Movember Foundation reveals nearly half (47%) of men feel they are unable to confide in friends about their problems, compared to 63% of women who do.

This may be attributed to men having fewer social connections. On average, the men who were surveyed said they had three close friends, although nearly a third (27%) said they did not have any close friends or any friends at all.

The research also revealed that these friendships get weaker as they get older with men aged 55+, spending half the amount of time with friends than 16-24-year-olds. Over one in five (22%) men in this 55+ age group said they never saw their friends for a catch up.

Almost two in three men aged 16-24 (67%) would prefer to be known for having a ‘short fuse’ than ‘vulnerable’, and almost half (47%) would rather speak to a salesman for half an hour than a counsellor further highlighting the belief that men are reluctant to talk about their problems and feelings.

A previous study from the University of Harvard has shown that the biggest indicator of long-term health and well-being is the strength of your relationships with family, friends and spouses. According to the study, having someone to rely on has many health benefits, including helping your nervous system relax, your brain stay healthier for longer, and reduces both emotional and physical pain.

The Movember research also found men aren’t creating opportunities to meet up with their friends, for example; nearly two in five never go out for drinks (38%) or food (38%) with their close friends. Further to this when it comes to life challenges, only one in 10 (10%) of men go to family and friends for help when they face a challenge in life.

Owen Sharp, CEO of the Movember Foundation said: “Previous studies have proven that poor social connections have a negative impact on physical and mental health and this has to change. This is what the whole month of Movember is all about and the year-round initiatives we fund to tackle social isolation and loneliness. Three out of the four people who take their own lives every year are men and it’s the biggest killer of men under the age of 44.”

Movember’s annual month-long fundraiser calls on men across the UK to grow a moustache. The campaign aims to not only to raise awareness and funds, but to encourage men to connect with friends and create real change for men’s health. The charity also invests in innovative year-round projects that help foster quality relationships, whilst building the evidence of what works to support men building and maintaining stronger social connections.

One example of this is the Men’s Pie Club in Newcastle; socially isolated men are brought together to learn the skills they need to cook and create great food, as well as an opportunity to build relationships with each other. Another is Brothers Through Boxing in Peterborough, which provides boxing training sessions to young men who are not in employment, education or training, and who are at risk of social isolation and loneliness. Through training and coaching they are able to build social relationships among other young men, leading to a stronger sense of belonging, and a greater ability to stay mentally healthy.

The Movember Foundation is the leading charity dedicated to changing the face of men’s health in the UK and around the world. The foundation recognises that men are dying six years younger than women around the world. It campaigns to ensure that men take their health more seriously and act when necessary, as well as raising funds for vital research to combat prostate cancer, testicular cancer and male suicide. The foundation is aiming to reduce the number of men dying prematurely by 25% by 2030.

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Omnicom Experiential Group agency, TRO, is making its workforce well-being a priority with the launch of a new initiative in collaboration with POINT3 Wellbeing.

Entitled ‘Wellbeing Wednesday,’ the new weekly event offers employees (along with the local SW London business community) a range of POINT3 workouts, which have been scientifically designed to reduce stress through a combination of movement and mindfulness. Ideal for those on busy schedules, the 45 minute 2-in-1 workouts combine both exercise (either HIIT, Stretching or Running) along with a relaxing mindfulness session. Once a month, POINT3 will also host a talk focused around a different wellbeing theme.

The ‘Thriving at Work’ Report commissioned by the government at the end of 2017 states that 300,000 workers are leaving their jobs every year on account of a mental health related issue. What’s more, it’s thought that 85% of adults are experiencing stress regularly, highlighting the role and responsibility that companies have to managing the mental, as well as physical and emotional health of their employees.

POINT3 was set up by Nicky Morgan, Sarah Mayo and Siôn Stansfield, who first met while working at TRO. They have re-trained as mind and body coaches and are using their corporate experience to now provide total wellbeing experiences that motivate, educate and energise people to be happier, healthier, and more productive.

Amelia Shepherd, Managing Director, TRO commented: “Quite simply, we wouldn’t be anywhere without our people, so we are completely committed to maintaining a holistic approach to nurturing our brilliant workforce. It’s absolutely crucial that mental health is held in the same regard as physical health, and so it was natural to partner with POINT3 to deliver this weekly event for our team.”

Nicky Morgan, Co-founder of POINT3 Wellbeing added: “It feels fitting to partner with TRO on this new Wellbeing Wednesday event, given the POINT3 founders all met here. And having worked at the agency for over 15 years myself, I am delighted to build on this long-standing relationship. Wellbeing Wednesday will be happening every week come rain or shine – firmly putting mind + body health and fitness on the Richmond agenda.”

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This summer, people across the UK will be able to take free preliminary hearing checks and advice as part of a Specsavers roadshow. The campaign launched on 26th July in London and will run for 22 days across the UK. Everyone taking a hearing check will get the chance to win a VIP ticket package for an upcoming major entertainment event.

Run by global brand experience agency Sense, the experiential campaign will raise awareness of the importance of having regular hearing checks, as well as encouraging dialogue around hearing loss to help normalise what is a very common problem.

“People will be welcomed onto the Specsavers bus, where they can undergo an assessment to see if they need to take a full check at their local branch,” explained Sense Account Director Jess MacGillivray. “Visitors will also be able to experience what it’s like to suffer from hearing loss through a special simulator and exclusive video guide.”

Commenting on the campaign, David Legge, Marketing Manager at Specsavers, said: “Around one in six people in the UK experiences problems with their hearing, which can have a significant impact on their quality of life and relationships with family and friends. We want to draw attention to the importance of going for regular checks and protecting your hearing, as well as reducing the stigma of wearing hearing aids, which can transform the lives of people suffering from hearing loss.”

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