This Christmas, Haygarth has teamed up with Vodafone to present The VeryMe Tree – a fully interactive digital Christmas tree which combines the spectacle of a public tree with the joy of  surprises underneath it to promote Vodafone’s new rewards platform: VeryMe. The tiered experience provides a heart-warming, communal Christmas experience for all shoppers, regardless of their network, while dramatising the amazing offers exclusively available to Vodafone users through the VeryMe platform – encouraging existing customers to download the MyVodafone app.

Shoppers will be encouraged to interact with the tree by sending personalised messages to be displayed live on the digital ribbon, making for an engaging, insta-worthy festive moment. Visitors will then have the option to share their message to social media through a special e-card. In the spirit of the season, before leaving the tree Vodafone customers will receive an extra special gift for taking part, along with a free gift-wrapping service to make present buying a little bit easier and give shoppers a lasting reminder of the VeryMe experience.

“Christmas is a huge time of year for Vodafone and our customers, and this year we’re really excited to be doing something that will bring the joy of Christmas to life in a distinctively Vodafone way. Our VeryMe tree provides a great opportunity to introduce shoppers to our VeryMe Rewards, while reminding existing customers how much we value and reward them for choosing Vodafone. In keeping with our latest brand direction, Haygarth have brought to life an engaging and digitally-led brand experience – we are particularly delighted with the personalised e-card animations our customers will be able to share with their loved ones.” – Holly Riddle, Channel Marketing Brand Manager, Vodafone UK.

In the lead up to Christmas, our tree will visit three cities: beginning in Manchester Arndale between the 5^th and 9^th of December, then on to Westfield White City in London between the 11^th and 15^th December, and finally finishing up in Bristol’s Cabot Circus from the 19^th to the 22^nd December.

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To highlight Vodafone’s range of products and services, Haygarth is proud to announce the launch of their best-in-class exhibition stand at the Dixons Carphone’s conference. The innovative and impactful activation provides a multi-layered brand experience that aims to educate and engage stakeholders and staff, showcasing Vodafone’s extensive offering for Dixons Carphone’s customers.

Taking place at the NEC in Birmingham, the activation utilises Vodafone’s recent #BeUnlimited infinity room experience. The consumer-facing #BeUnlimited campaign toured the UK in August and celebrated the launch of Vodafone’s 5G offering. The experience included an infinity mirror selfie booth, consumer competition and immersive sound shower element. At the Peak Conference, these same campaign elements are combined with educational pods that detail Vodafone’s key brand propositions, so that Dixons Carphone’s staff are fully equipped with the knowledge and product expertise to become successful brand ambassadors.

To maximise attendee engagement, Haygarth’s activation includes a bespoke prize promotion whereby all visitors to the stand will be entered into a draw to win from a selection of amazing prizes; ranging from tech bundles to holidays abroad – ensuring that Dixons Carphone employees leave Vodafone’s stand feeling both excited and informed.

Dixons Carphone’s conference is at the NEC in Birmingham 16^th and 17^th October 2019.

Charlene Kharbanda, Brand Manager at Vodafone UK, said: “We’re excited to launch our most engaging and immersive trade activation to date. We are confident in the power of well-versed and excited staff in the retail space, and believe that for Dixons Carphone’s employees this activation will highlight and make memorable Vodafone’s latest offering.”

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This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various locations around London. The promotion had only been advertised for a few days prior to going live through Global radio stations within London. This activation was delivered by Mando, Wavemaker, Ogilvy and Block V.

Vodafone brought the Interactive “Vatoms” to life by dropping them in 6 locations that changed daily in the capital for 2 hours each day. Influencers such as Love Island’s Maura Higgins and Tommy Fury helped reveal where the locations were on their stories alongside sneak peeks on the Vodafone social channels and the VeryMe app.

With 6 Vatoms available to play at each location, customers raced around to collect them by visiting www.findunlimited.co.uk and taking part in the augmented reality game. Once a Vatom was found, participants could click on it to reveal instantly if they had won.  Some of the iPhone 11 winners were even lucky enough to be handed their prize there and then. Other prizes included the Apple iPad Air, Apple Tv, Apple AirPods and App Store and iTunes gift cards.

Thousands of people took part in the promotion over the course of the 5 days and Mando have been absolutely thrilled to be part of this inspiring and innovative new instant win promotion alongside Ogilvy, Wavemaker and Block V. Today (Friday 27th September) is the last day for the promotion.

Leonie Walker, General Manager of Europe, said: “It’s wonderful to be part of something so innovative. Augmented reality is increasingly on the rise as a way of engaging customers to surprise and delight them.”

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Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer.

FreemanXP will lead an inter-agency team made up of the incumbent PR, media, digital and retail agencies for Vodafone’s highest profile sponsorship of the year. The team will work to support brand activation and audience engagement throughout the event experience.

This will include continuing to support Vodafone’s search for the very best unsigned talent from all over the UK with Vodafone Future Breakers.

Alex Conaway, Head of Brand Development & Advocacy, Vodafone UK, says: “The Capital Summertime Ball with Vodafone is now in its fifth year and we see 2016 as the most exciting yet. FreemanXP’s thinking is in line with our own and we’re delighted they’re on board.”

Jordan Waid, VP Brand Experience, FreemanXP in EMEA, adds: “Vodafone is a fantastic brand with a rich history and story to be told. We are really excited to be working with them on this amazing event. We are applying our unique intersectional design thinking approach to create breakthrough experiences for the Summertime Ball audience and the Vodafone brand. It will be an event not to be missed!”

FreemanXP is part of Freeman, which is recognised by Advertising Age magazine as the world’s largest brand experience company. Design-driven, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Freeman produces more than 5,000 expositions annually and 12,500 other events worldwide.

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