A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, is giving Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital.

The juices also contain ‘super suggestions’ attached to each drink to brighten people’s day.

The ‘Make Today Super’ campaign will visit Boxpark in Shoreditch, Wimbledon Plaza, Paddington Central and Angel among other busy London locations throughout February.

The sampling campaign was created for innocent by experiential agency Sense London.

Barbora Hrdlickova, Senior Brand Manager at innocent, said: “We’ll be helping Londoners shake off the winter gloom by showcasing the boosting effects of our vitamin-packed Super Juice drinks, encouraging a bottle-half-full approach to the day ahead.”

Anne Ellefsen, Senior Account Manager at Sense London, adds: “Our teams of brand ambassadors will be running activations across the capital from 8^th to 25^th February showing Londoners just how ‘super’ a truly healthy drink can taste.”

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Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults.

Launching last week with an experiential event at Boxpark in Shoreditch, and running until October 2017, the #CanDo campaign will see large, branded fridges situated in high-footfall areas, while cameras will record the reactions of consumers as they are given passcodes to open them.

They will then be encouraged to share the footage on social channels using the hashtag #CanDo.

Nyree Chambers, head of marketing at brand owner Grace Foods UK, says: “Nurishment consumers live in the moment and we’re reinforcing Nurishment’s role as the drink for people with a #CanDo attitude. We’re confident that #CanDo will really engage students and young adults and the increased in-store presence will make Nurishment even more accessible to loyalists and other people looking for a nutritionally-enriched pick-me-up in a tasty, convenient format. ”

A major sales drive will target convenience stores in the catchment areas around experiential events, offering free stock, prize draw kits and a range of branded merchandising.

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