Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off’s Benjamina, for the launch of its new flavoured dairy-free spreads range.

The campaign sees food and lifestyle influencers creating arresting free video content showcasing ingenious and compelling recipes and ideas for how to use Flora’s new range of spreads, including easy-to-follow tips and hacks. The spreads consist of: Flora Dairy Free Walnut Spread; Flora Dairy Free Avocado & Lime Spread; and Flora Dairy Free Coconut & Almond Spread.

As part of the campaign, created by TMW Unlimited, the Unilever brand is also working with other influential foodie personalities to develop original recipes and usage suggestions to promote the new range.

Full recipes from the influencers will be available on Flora’s social channels and its website. These include Cheesy Tear & Share Bread and chocolate brownies made using the Flora Dairy Free Avocado & Lime Spread and choux pastry made with the Flora Dairy Free Walnut Spread.

Sian Jenkins, Brand Manager, Flora, Unilever, says: “Working with influencers has showcased just how versatile our new Flora dairy free flavours range is within cooking & baking, bringing the great flavours of walnut, coconut & almond and avocado to a wide range of great tasting recipes”.

Elaine Farrell, Influencer & Partnerships Manager at TMW Unlimited, adds: “It has been a great experience working with these impressive influencers to bring out another side to the Flora brand as it launches these innovative new products.”

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Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real Renault Sport Formula One Team car this October.

The work, created by agency TMW Unlimited broke on July 6 2017 and runs across five key European markets – Italy, France, Germany, Switzerland and UK – throughout the summer until September 26. TMW Unlimited will be responsible for all CRM, web and social amplification for the promotion.

Nissan points out that INFINITI has serious credentials in the realm of automotive technology, performance and engineering. As Technical Partner of the Renault Sport Formula One Team, INFINITI has co-developed an integral piece of performance technology in their F1 car – the hybrid ERS system.

As part of this relationship, the brand is offering a series of exclusive F1-related events to customers this year. This includes regional activity in the UK, with the chance to visit the Renault Sport Formula One Technical Centre on race days to watch the Grand Prix by video link-up, and visits to the factory in France where the Renault Sport Formula One Team engine is made.

This will culminate in the Ultimate Test Drive competition – an opportunity to drive a real Renault Sport Formula One Team car on track.

“In celebration of another year of INFINITI’s groundbreaking partnership with the Renault Sport Formula One Team, INFINITI is offering a once-in-a-lifetime prize – the chance to experience the thrill of driving a real Renault Sport Formula One Car at the iconic Circuit Paul Ricard in France,” said Phil Rhodes, Creative Director at TMW Unlimited.

The winner and a guest will receive flights to the South of France, local accommodation, exclusive F1 driving sessions, and both a drive and a passenger ride in two different Renault Sport Formula One Team cars.

TMW Unlimited will use fresh F1 content from the regional events to support the core promotion. A 50-second video showing cars racing at speed, using hybrid technology, highlights the superior performance of the vehicles as well as the human feat of engineering behind it. This will be shown on digital channels and is set to a fast-paced soundtrack.

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Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs.

Dog fouling is seen as one of the biggest nuisances blighting public places in the UK – more than littering, pollution, traffic and smoking. Local authorities in the UK received over 81,000 complaints about dog mess last year alone.

To mark this year’s The Big Scoop campaign, an initiative aimed at encouraging everyone to pick up after their dogs, The Dogs Trust and TMW have provided eight areas in the UK with attention-grabbing installations including poo bag dispensers, bench wraps and boards, posters and bin stickers that feature “love lines” from dogs to dog owners.

The installations can be found in Croydon, Fenland, Newcastle, Lisburn, Cornwall, Hastings, Flintshire and Fife.

The aim of the campaign is to not only to generate awareness of the issues about dog fouling but to encourage dog owners to dispose of their pet’s excrement and stress that dog mess can be placed in any public bin.

Dogs Trust is encouraging organisations nationwide to get involved in the Big Scoop and tackle the messy problem of dog fouling in their communities. In research, 86% of dog owners said they are happy to scoop.

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