McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain.

The activities on offer include tree top adventures, go-karting, Segway tours, scuba diving and trampolining, at more than 1,000 locations including large venues and companies, such as Thorpe Park, Legoland, Awesome Walls and Team Sport, and small ones, such as the Bath Postal Museum or the Pencil Museum.

McCain says it wants to encourage families to “participate in activities they might not normally consider at the weekend”, and the promotion will run from April 1^st for 12 weeks. Promotional packs will be available across variants and pack formats within McCain’s frozen French Fries range.

To enter, customers need to purchase a promotional pack in-store and enter their quality code on the competition website www.mccainfreeticket.co.uk. They will then get a voucher which entitles them to claim a second ticket of equal or lower value when they purchase one (so if they buy an adult ticket, they can claim either an adult or child ticket for free; if they buy a child ticket, they can claim another child ticket).

Entry is only open to residents of Great Britain (England, Scotland and Wales) and excludes residents of Northern Ireland and the Republic of Ireland, as well as McCain employees and their immediate families of McCain Foods Ltd and anyone professionally connected to the promotion. Consumers can only claim once per promotional pack bought.

The promotion has been put together for McCain by Manchester-based marketing agency ZEAL Creative, with input from fixed fee company Umbrella and Cheshire-based digital agency DX Digital.

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Beans brand Branston has announced the return of its two-for-one ticket deal with Merlin Entertainments for the second year running, offering tickets to 13 Merlin attractions including Thorpe Park Resort and Sea Life Centres.

The “2 for 1 Tickets” campaign, which will be in store until August on multi-packs and single cans, “aims to extend the target audience for the brand while resonating with families in a fun and engaging way”, according to Branston.

The on pack promotion will also be supported by wider activity including PR and in-store activation, including specific retailer giveaways.

Dean Towey, marketing director for Branston, said: “The partnership aims to provide a point of difference and encourage product trial among a wider target audience. We were thrilled by the success of last year’s partnership and are pleased to be able to offer a benefit which truly resonates with families.”

Katie Chapman, Brand Manager, Thorpe Park Resort, comments: “We are looking forward to developing a partnership with Branston Baked Beans for a second consecutive year. The brand is very much aligned with our own core values and we feel the promotion is a great opportunity to reach out to families during the summer season”.

To claim tickets, consumers have to buy a promotional pack and take the label to the attraction of their choice, or they can claim their passes online using the entry code featured on the label. Consumers have until November 1 2017 to claim tickets at Thorpe Park and until December 31 for Sea Life centres. Restrictions and exclusion dates apply.

The Branston brand is owned by Mizkan Europe Ltd, which usues it for pickles and sauces. Branston Baked Beans are made under licence by Princes Foods.

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