To celebrate Mother’s Day on Sunday 11^th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition, offering them the chance to treat the mother in their lives to a spa day.

Hosted on brand owner Ferrero’s trade website, Your Perfect Store, all retailers need to do to enter is to visit the ‘Your Rewards’ page on Your Perfect Store, fill out the application form and tell Thorntons why (in no more than 50 words) the special mother figure in their life deserves a spa day.

The winner will receive a spa day for two, to make Mother’s Day special, as well as a spa hamper and box of Thorntons Continental. In addition, five runners up will also receive a spa hamper and a box of Thorntons Continental.

Levi Boorer, Customer Development Director at Ferrero, says: “With this competition, we wanted to ‘Pass the Love on’ to our valued retailer community and Thorntons Continental Collection is the perfect gift for the Mother’s Day occasion.”

The competition opened at the beginning of February and runs until February 28^th.

Ferrero is the fourth-largest player in the global confectionery market and has been present in the UK since 1966. Ferrero’s brand portfolio includes Nutella, Ferrero Rocher, tic tac, Kinder, Kinder Bueno, and Thorntons. Ferrero’s multi-million pound acquisition of Thorntons in 2015 was part of its continued investment in the competitive UK market.

The post Thorntons launches ‘Pass The Love On’ Mother’s Day promo for retailers appeared first on IPM Bitesize.

British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season.

The campaign, which uses CGI animation techniques to demonstrate the inner workings of the chocolate factory, aims to give consumers a taste of how Thorntons lovingly crafts each and every one of its Easter eggs.

“The Ultimate Guide to Easter Eggs” is the brand’s biggest investment yet in content and experiential activity.

Created in response to customer interest in the chocolate factory, the campaign emphasises the brand’s heritage, focusing in particular on the egg-spinning process (Thorntons eggs are spun as one whole, not two halves) and includes bitesize facts about the factory.

A gamification element adds to the experience with consumers challenged to find five Easter eggs within the factory. One winner of the Easter egg hunt will be selected at random on March 27^th 2016 and will enjoy a real-life tour of the Thorntons factory as well as a year’s supply of chocolate.

To celebrate the launch of the interactive chocolate factory, Thorntons invited a selection of influential bloggers to experience the real-life chocolate factory as well as have a go at personalising their own Easter eggs and crafting their own chocolates. The event gained significant traction on social media including Twitter and Instagram.

John Alexander Rowley, search manager at Thorntons, said: “Easter is the second biggest chocolate season of the year and we are delighted to launch this campaign to drive search visibility, increase online brand equity and provide a great overall digital experience to our customers.”

Thorntons worked with Cogent Elliott and CGI specialists Junction Eleven to create and develop the campaign. Thorntons has also put an article on its blog for a behind the scenes look at how the CGI chocolate factory was made.

The post Thorntons interactive chocolate factory appeared first on IPM Bitesize.