Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a Barefoot van travel the country, encourages people to be proud to be different and to revel in their uniqueness.

Research by the award-winning wine brand has revealed that 84% of Brits believe that being comfortable with who you are and being accepted for your true-self ultimately makes you happier.

Visitors to the Barefoot van will not only get the chance to try a range of the brand’s wines, but will also be invited to ‘bare their sole’ by proudly declaring their unusual hobbies, habits or passions on a Barefoot sticker – and the more unusual, the better!

The #BareYourSole tour will visit a range of locations between 4 and 29 July, including Liverpool, Leamington Spa, Manchester, London, Oxford, Brighton, Coventry, Bristol, Cardiff, Cheltenham and Birmingham.

The activity was created by global brand experience agency Sense, which is again running the campaign. Ciara Garratt, Account Manager at Sense, says: “Launched in 2016, Bare Your Sole champion’s Barefoot’s core values of diversity and inclusivity by encouraging people to share their hidden passions and celebrate each other’s quirks. Barefoot want to remove any pretentiousness surrounding wine and make it more fun and less serious. The concept has worked so well that we’re proud to be rolling it out for a third year in succession celebrating the fact that people feel happier when they are comfortable in their own skin and free to express themselves.”

Sense is an award-winning marketing agency that specialises in helping brands do exciting things in the real world, to create authentic communications across the marketing spectrum. It manages campaigns from strategy to evaluation.

Barefoot Wine & Bubbly started up in California in the 1960s. Its founders believed that wine should be more fun and less serious; and created a wine that could be enjoyed by everyone from first-time wine drinkers to hard-core aficionados. Barefoot Wine is the most awarded and #1 wine brand in the US and was introduced to the UK in 2009. Staying true to its grassroots beginnings, Barefoot Wine & Bubbly gives back to local non-profit groups through charitable wine donations. In addition to several years of cleaning British beaches with Surfers Against Sewage, Barefoot Wine & Bubbly has also supported the LGBT community for over 25 years.

The post Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks appeared first on IPM Bitesize.

SodaStream has celebrated the upcoming Royal Wedding by creating a set of limited-edition bottles featuring five exclusive hat designs, inspired by headgear previously worn by female members of the UK Royal Family, and auctioning them off for charity.

The limited edition bottles were put up for sale on royalsodastream.com, with bidding open to royal fans worldwide. All of the proceeds from the auction will be donated to plastic-free charity, Surfers Against Sewage, one of seven charities chosen by Prince Harry and Meghan Markle to receive donations from people wishing to mark their wedding.

The set of miniature hats were created using state-of-the-art 3D printing and are 100% recyclable. Each of the five exclusive hat designs was inspired by an iconic look previously sported by female royals including Queen Elizabeth, Kate Middleton, Meghan Markle, Princess Beatrice and Princess Eugenie.

The concept was dreamed up by Israeli innovation agency, Gefen Team, and developed jointly with SodaStream’s Global Marketing Team.

Hugo Tagholm, Chief Executive of Surfers Against Sewage, says: “Tackling ocean plastic pollution should be a top priority for governments, brands and people. SodaStream’s commitment to eliminate plastic and promote reusable bottles is a great step in the right direction towards plastic free coastlines, and sends a strong message to the beverage industry. This fun and quirky project to celebrate the royal wedding further highlights the importance of stopping the single-use plastic epidemic.”

Daniel Birnbaum, Chief Executive Officer of SodaStream, comments: “I take my hat off to the royal couple and wish them all the best in their marriage. I applaud them for embracing the cause of creating a plastic bottle free world and choosing Surfers Against Sewage as one of their official charities. I hope others will be inspired and join the cause.”

A ‘making of’ video can be viewed at royalsodastream.com

SodaStream Sparkling Water Makers enable consumers to easily transform ordinary tap water into sparkling water in seconds. The Israeli-based company claims to be the No. 1 sparkling water brand in the world and says its products offer a differentiated and innovative alternative to consumers of pre-packaged bottled and canned carbonated soft drinks. Its products are available at more than 80,000 retail stores across 45 countries.

The post SodaStream celebrates Royal Wedding with limited edition bottle hats and charity link appeared first on IPM Bitesize.