Every Sub made in Subway stores across the UK today (November 3^rd 2017) will trigger a 5p donation to a the Fare Share food bank charity, to help feed people in need.

The promotion marks World Sandwich Day and the fast food chain will also be handing out free Six Inch Subs to people who downloaded and registered the Subcard app by October 30^th. Anyone who did hit the deadline was rewarded with 500 points – the value of a Subway Sub – to spend today in store. If the points aren’t spent by midnight today, they will disappear.

FareShare has 20 regional centres in the UK focusing on providing nutritious meals to vulnerable people. Donations to the charity will be triggered both by purchases of Six-inch Subs and also by redemptions of the free sub offer both on World Sandwich Day and the day before.

All Subway Stores accepting Subcard are participating in the promotion.

Subway is the world’s largest submarine sandwich franchise, with more than 44,800 locations in more than 113 countries. It is a committed partner to the UK Government’s Public Health Responsibility Deal and is the only QSR to have endorsed eight of the nutrition-related pledges. The Subway brand has reduced salt, eliminated trans fats, displays energy information on menu boards, cut KJ/Kcal across the product range and increased access to fruit and vegetables as part of a balanced diet and reduced saturated fat.

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The SUBWAY brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies.

Created by agency McCann London, the ‘cookies for cookies’ activity sees the SUBWAY brand aim to make cookie notifications a positive thing for customers.

The campaign launched the SUBWAY brand’s promotional offer this week by encouraging visitors to the SUBWAY brand’s website to turn annoying cookie notifications into real cookies.

The SUBWAY brand will offer people who accept cookie notifications on its website the chance to enter their email address to receive a voucher to be exchanged for a free cookie in-store. The activity will run while stocks last and customers will be emailed a free cookie voucher that can be redeemed in-store within two weeks.

In keeping with the playful nature of the campaign, the creative uses lines such as “Go forth and eat cookie” and “Just enter your e-mail address to prove you’re not some kind of robot”.

Sacha Clark, Marketing Director for the SUBWAY brand UK and Ireland, says: “Our customers are at the centre of everything we do and we want to thank and reward them for their loyalty in an innovative – and delicious – way. What better than cookies for cookies to show our appreciation?”

Rob Doubal, Co-President and Chief Creative Officer at McCann London, adds: “When the SUBWAY team came up with the idea of turning bad cookies into good cookies I loved it.  Cleaning up the internet. One sandwich at a time. Marvellous.”

The offer is available at participating SUBWAY stores in the UK and Ireland only, while stocks last. Not all SUBWAY stores are taking part in the promotion.

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