IKEA Greenwich has designed a unique remote-controlled boat that clears rubbish from polluted waterways. Created by Mother and introduced as part of the launch of IKEA Greenwich, the ‘Good Ship IKEA’ has been modelled to look like the retailer’s best-selling bath toy, SMÅKRYP.

The two boats are currently in action at Deptford Creek, south east London. Each one uses cutting-edge ‘Orca’ technology developed in China, which allows them to collect up to 20kgs of rubbish at one time. Founded in 2017, ‘Orca’ is an unmanned environmental protection boat, which has been equipped with rubbish clearing capabilities. Measuring nearly three metres in length and weighing up to 70kgs, the boats are highly durable and anti-corrosive, making them as effective as possible in clearing rubbish and debris from water.

IKEA is partnering with Creekside Education Trust in Deptford on the Good Ship IKEA project to provide a half-term educational experience for local families. As part of the initiative, the public is being invited down to ‘captain’ the boats remotely and the rubbish collected will be upcycled into a unique sculpture that will take pride of place at the newly opened IKEA Greenwich store.

In London alone, 300 tonnes of rubbish are cleared from the Thames every year. Various types of rubbish enter the waterways around Deptford and Greenwich every year and the most commonly found items are water bottles, crisp packets and footballs.

IKEA Greenwich is committed to having a positive impact on the local community, and following the half-term activity, the Good Ship IKEA boats will be permanently donated to the sustainability charity, Hubbub, as part of its ongoing programme to educate people on plastic pollution in our waterways.

Helen Aylett, IKEA Greenwich Store Manager, said: “IKEA is committed to playing a key role in the community and the Good Ship IKEA is just one of many ways we are demonstrating this. In partnership with Creekside Education Trust and Hubbub, we are taking on the important issue of plastic pollution with a playful activity and encouraging children and families to join us in cleaning up the local area.”

Jill Goddard, Chair of Creekside Education Trust said: “We have over 7,000 local school children and their families visiting us every year and we are primed to educate them on plastic usage, the harm it causes our local wildlife and how it ends up in Deptford Creek, the Thames and eventually the ocean. We are delighted to be teaming up with IKEA on delivering a fun but educational activity for the local community during half-term. So much plastic rubbish comes through the river water course and we strongly believe that if we all do a little bit, our waterways will be hugely improved for all of us.”

IKEA Greenwich opened on the 7^th February and is IKEA’s leading sustainable store in the UK, designed to have a positive impact on the environment and promote healthy and sustainable living.

The Good Ship IKEA is currently running during half-term at Deptford Creek. As well as opportunities to steer the boats, the Creekside Discovery Centre is offering a range of activities including a recycled plastics workshop and a chance to sign a plastics pledge.

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In time for Valentine’s Day, Deliveroo is teaming up with Snog – makers of organic, fat-free frozen yoghurt – to craft the world’s first aphrodisiac oyster fro-yo.

Brits will be able to order Snog’s new dish, which contains a modest number of oysters, exclusively on Deliveroo on the 13th and 14th February.

Made with the finest and freshest yoghurt and freshly caught oysters from the North Sea, the aphrodisiac fro-yo costs £19.99 and will be available from all Snog stores on Deliveroo.

Bobby Burns at Deliveroo said, “This Valentine’s Day, we intend to play Cupid for those looking to embrace the holiday of love to the fullest extent. We’re very happy to work with Snog, who share our passion for pushing boundaries with innovative and delicious treats.”

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WaterAid recently placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation.

Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack of something as basic as clean water.

On the bags in the front row were the names of real children whose lives were tragically cut short by diarrhoeal diseases linked to dirty water and poor sanitation, some as young as 9-month-old Arena from Madagascar, and some just about to start school, like from 5-year-old Jennifer from Zambia.

Actor Dougray Scott joined WaterAid’s thought-provoking tribute, asking the British public to support the international charity’s ‘Water Effect’ appeal to help raise £1.5 million to get clean water, decent toilets and good hygiene to more than 20 health centres around the world, helping give children the best start in life.

WaterAid Ambassador Dougray Scott, (Mission Impossible II, My Week with Marilyn, The Woman in White) said: “The sea of bags lining the steps of St Paul’s is a stark reminder of the sheer numbers of young children who won’t live long enough to make it to their first day at school because they lack something as basic as clean water. It’s a dreadful thought for any parent; and this tragic waste of life is entirely preventable.

“Through my work with WaterAid, I have seen the incredible difference clean water and decent toilets makes, particularly for children. Clean water close to home helps keep children healthy and in school, giving them the education they deserve so they can reach their potential. By supporting ‘The Water Effect’ appeal, we can all help build a brighter future for children around the world.”

One in nine people around the world lack access to clean water close to home, while one in three have no decent sanitation. Together, clean water, decent toilets and good hygiene transform people’s health and create a powerful ripple effect, enabling children to go to school and their parents to earn a better living. That’s the water effect.

Haja, 31, from Tombohuaun in the Sierra Leonean jungle, has lost two young children to diarrhoea caused by the dirty water the family drank from a natural spring. She said: “I realised after the death of my children that the water is not good to drink. I look to the future and hope that such things won’t happen again.”

WaterAid has worked in Haja’s village to bring clean water, decent sanitation and good hygiene, and continues to work with the most marginalised communities in some of the poorest places in the world.

Marcus Missen, Director of Fundraising and Communications at WaterAid, said: “Every single day, around 800 children under the age of five die because they are denied access to clean water and decent toilets. Many more will miss school because they have to spend hours collecting water or are sick from drinking dirty water. But it doesn’t have to be this way. WaterAid is working towards a world where everyone everywhere has clean water and decent sanitation, and all of us can help make this a reality. Even small donations to our ‘Water Effect’ appeal could help make all the difference, helping to transform a child’s life.”

Children aged from five to 11 from Wyvil Primary School in London painted a sign to appear at the front of the steps at St Paul’s Cathedral. Joana, aged 9, a pupil from the school who came to see the installation, said: “I can’t understand why some children don’t have water. It’s not very fair – I want water for everyone!”

Sue Armitage, art teacher at Wyvil Primary School said: “The children at our school were shocked to learn just how many children their age have no clean water to drink; they’re eager to support WaterAid to help change the lives of others for the better.”

For more information or to donate, please visit www.wateraid.org/uk/children.

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In celebration of Australia Day, Deliveroo has launched a range of ‘Edible Aussies’ – edible versions of Kylie Minogue and Chris Hemsworth -following a recent poll by the takeaway service to uncover the UK’s top Aussie crushes. The jellies, made from Australian favourites, Vegemite and Fosters, will be available to order on Deliveroo on Australia Day (26th January).

Costing the same as the average UK price of jar a of Vegemite – £2.10, the Edible Aussies range are the perfect accompaniments to go with your ‘shrimp on the barbie’ this Australia Day. Additionally, Deliveroo with be donating all proceeds to The Kangaroo Sanctuary in Central Australia.  

The jellies are available to customers residing in the UK’s highest density of Australian expats in the Battersea area.

Joe Groves at Deliveroo said “Australia Day is the perfect time to don your favourite pair of budgie smugglers, slip on your thongs and head down the boozer. What better way to celebrate our Australian customers than by paying homage to two of the most desired Australians on the planet. Chris and Kylie are a corker couple and we hope our customers will love the chance to devour our Edible Aussies range – less bush tucker, more lush pucker!”

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Channel 4 has unveiled its own ‘Brexit Bus’ this morning ahead of tonight’s airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch.

Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’. The campaign was designed and executed by creative agency Taylor Herring.

The promotional bus was unveiled in Westminster as part of a tour that takes in London, Manchester, Leeds, Birmingham, Nottingham, Leicester and Bristol.

To mark the launch of the new film, the broadcaster also commissioned an exclusive study into the national conversation about Brexit, and obtained data from Twitter revealing just how much it has dominated our thoughts since the referendum.

Research reveals that Brits can’t avoid Brexit, as we have over 92 million conversations about it every 24 hours, while the term ‘Brexit’ is heard more than 507 million times a day in the UK.

New figures from Twitter show there have been 180 million tweets globally mentioning Brexit since the beginning of January 2016 – but only two thirds of those have come from the UK.

Channel 4’s new film stars Benedict Cumberbatch as Leave campaign director Dominic Cummings, telling the new story of how the campaign ran behind the scenes.

Brexit: The Uncivil War airs on Channel 4 tonight, Monday 7^th January, 9pm

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Goose Island Beer Company has hidden 10 oversized goose heads around Shoreditch to mark the launch of their first ever European Brewpub, which opens on Wednesday, 21st November.

Designed in collaboration with London artist Jess Wilson, the heads have been placed with local businesses in the neighbourhood to surprise and delight beer lovers. The first 200 people to spot a Goose head, snap a photo, tag @GooseShoreditch on Instagram, Twitter, or Facebook, and show it to a member of staff at the Brewpub will enjoy a free brew.

Inspired by its much beloved sister Brewpub in Chicago, the Shoreditch Brewpub will be a welcome addition to the east London high street, as it brings home to the UK previously unavailable Goose Island brews like Brut IPA  and Fog Bowl, alongside its highly sought after Bourbon County Stout, award-winning range and local collaboration beers. Also available will be a Chicago-inspired menu featuring a truly unique pizza selection, subs and classic American favourites like wings and pretzel bites with beer cheese sauce to match.

Not satisfied by just serving great beer, Goose Island will also mark the Shoreditch Brewpub’s grand opening with live music and free pizzas throughout the night. Ongoing programming at the Brewpub will include both indie and headliner live acoustic and DJ acts, one off microbrews, tap takeovers, and brewery tours.

Heading up the Brewpub will be Goose Island’s very own Siebel Institute certified UK Brewmaster Andrew Walton, who returns to London following a month long immersion in Chicago where he learned all the Goose tricks of the trade. Responsible for the creation of microbrews made on site, Walton will also be the first in Europe to manage the Rack AeriAle system, an innovative nitrogen draft-dispensing system that connects barrel-aged beers directly to the pub’s tap system without the risk of oxidization.

Andrew Walton, Brewmaster, Goose Island Beer Co., said: “I cannot wait for the doors of the Shoreditch Brewpub to open and am so stoked for Goose Island fans and fans-to-be to see what we have in store. I’ve been working on some crazy delicious microbrews that’ll be available exclusively at our Shoreditch Brewpub. I know London has  always held a special place in Goose Island’s history, and I can’t wait for us to make our mark on British beer culture, creating a new experience in the heart of east London, where foodies, beer drinkers and music lovers alike can join together in appreciation of a good time – and great beer.”

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First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city.

The activation was designed, delivered and managed by creative brand and strategy agency MadeBrave, which was appointed in July as First Bus Scotland’s sole creative agency. The eye-catching, interactive ‘bus-in-a-box’ display aims to help the city’s largest bus operator engage with customers and get them on board the new buses, which include free WiFi and USB charging points.

The 16-foot structure was the focal point of a customer awareness day and the first stop for a far-reaching integrated creative marketing programme that runs for the next three months with the aim of changing people’s perception of bus travel in the city.

This latest activity follows the “kids go free” campaign that ran over the summer, with MadeBrave developing a creative campaign to promote the free travel initiative.

Andrew Jarvis, Managing Director for First Scotland, says: “MadeBrave has created an eye-catching campaign that will allow us to communicate to customers the significant investment that we’re making to bus services in Glasgow, and ultimately help us to attract more people on board our services.”

Andrew Dobbie, founder of MadeBrave, adds: “First Bus Scotland appointed MadeBrave to drive a change in customer behaviour and help the business shift its focus more on to the customer, through its creative communications. The bus-in-a-box initiative was designed to enable First Bus Scotland to have some fun with its customers and present the humble bus as a more playful ‘toy’, just like the ones we all had when we were kids.”

The second phase of the multichannel campaign sees a creative programme of activity delivered across outdoor, radio, print, digital and social channels, as well as on and in buses across First Bus Scotland’s fleet.

MadeBrave is an award-winning agency based in Glasgow, Edinburgh and London. It works with UK national and international brands across several sectors, including the BBC, Hard Rock Hotels, Naked Grouse, Jacobs Engineering, Vango and Distell. MadeBrave acquired content production agency Campfire in July 2018, creating the BornOriginal Group to further enhance its client service offering and help drive group turnover to a projected £2.3m for 2018.

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