Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found.

The activity, created and managed by specialist experiential staffing agency StreetPR, kicked off in mid-January and will continue for the foreseeable future, covering locations including Oxford Circus and the West End, Kings Cross, Liverpool Street and the City of London. StreetPR will be recruiting and managing teams of brand ambassadors in branded Zipjet clothing, who will be handing out flyers promoting an offer of £10 off an initial order.

The face-to-face flyering campaign is part of an integrated marketing strategy which links the company’s online marketing with its offline activities, which also include bus and train ads.

Cory Egitton, Zipjet’s Marketing Manager for the UK market, says: “We are trying to connect our online advertising to direct interactions with potential customers. We’ve used face-to-face marketing in the past – we find that direct contact with potential customers is a huge boon to our brand. With face to face contact, we’re able to answer questions in real time, engage with people and really emphasise what Zipjet is all about. By using face-to-face flyering – concentrated in high-footfall areas our target groups are known to frequent – we’re able to relay our message directly to the consumer.”

Dorian Payne, Head of Operations at StreetPR, observes: “We’re delighted to be working with Zipjet on this ongoing campaign – as we’ve demonstrated with a number of other on-demand tech-based companies like Deliveroo, Uber, UberEats, Urban Massage and Chariot, experiential and face-to-face marketing can help bridge the gap between the screen and the street and introduce a human face to an online brand.”

Zipjet’s marketing emphasises how the brand is built around its customers and their needs. It offers competitively-priced and flexible laundry and dry-cleaning services, including pick-up and delivery times to suit customers anytime from 6.00am to 9.00pm and an Express service with a 24 hour turnaround. There is a minimum charge of £15 for consumers, and the company also offers a corporate service, plus services for restaurants and airbnb hosts.

Consumers download the Zipjet app, choose their collection and delivery times and place their order. They get two laundry bags when they register, one for individual items like shirts and dry cleaning, and the other for bulk, everyday items. Once they have booked collection, they hand over their laundry to their Zipjet driver and it will be cleaned, ironed and delivered back to them within 24 to 36 hours, depending on the level of service selected.

Zipjet was founded in London in 2014 and is backed by German high-tech start-up incubator, Rocket Internet. The startup has since expanded to Berlin (2015) and Paris (2016). Zipjet’s says its mission is to revolutionise the way laundry is done, liberating consumers from tedium and enabling customers to unlock extra time. It is now the leader in its market across Europe.

Launched by entrepreneur James Rix in 2012, StreetPR is the biggest individual supplier of staff to London’s competitive nightlife industry and in recent years has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies. More recently, it has won significant business from online services providers including Deliveroo, Gousto, Hello Fresh and Hassle.

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Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs.

Ignis claims its new Retailemetry is “a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in a retail promotional environment.”

The launch took place at the recent Tax Free World Association Exhibition & Congress in Cannes, as part of the TFWA Digital Village. TFWA attracts the world’s leading travel retail operators and the brands which sell through the travel retail channel.

Ignis says Retailemetry collects data at point of purchase and allows it to be assessed in real-time to instantly measure how campaigns are performing. Data is automatically uploaded to the cloud with a web app front end meaning that data collection can be made across multiple devices at the same time.

That data, such as demographic, attitudinal and purchase insights, can then be accessed in real-time to monitor, measure and report on the success of each event activation.

An API means Retailemetry can be deployed to work with other tech-driven applications and products. For example, it can be used with intelligent flooring to record footfall in store and produce heat maps of shopper movements in real-time, or it can be used with local weather data to analyse the impact of changes in the weather.

Ignis announced the launch of ignovation labs in September. It is a new in-house department tasked with identifying and developing pioneering technologies and reinforcing a culture of innovation within the agency.

The department is headed up by ignis’ Oliver Carew. Carew says: “Innovation has always been an integral part of ignis’ DNA, and the ignovation labs are an extension of that philosophy. The labs exist to develop several new proprietary technologies each year that solve big problems for existing and new clients. At times parties may feel uncomfortable in the ideas we put forward, but ultimately we hope to inspire them to push boundaries further then they have ever done before.”

As part of ignis’ commitment to innovation, the agency has also invested in DRNK?, a spontaneous socialising app that helps users meet new individuals and groups when they’re out and about.

Stephanie Whitaker, Managing Director of ignis, observes: “Incubating and accelerating growth in tech start-ups allows the agency to operate on the cutting edge. DRNK? has significant potential in its own right, and also provides an interesting opportunity for our current roster of drinks brands to advertise on the platform.”

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