The nation’s favourite malt loaf brand, Soreen, have some spring-tastic news to share with their fans, as not only are their Chocolate & Orange Mini Loaves back by popular demand but they’re also now vegan-friendly.

Bursting with flavour and packed with chocolate orange deliciousness, the plant-based, vegan-friendly mini loaves come in at 50% less sugar and also 64% less fat than the average Easter cake bar, making for a tasty but healthier treat this spring.

The news follows the launch of Soreen’s biggest ever vegan range in January, when they announced that the vast majority of their products had gone vegan-friendly for 2021, including Soreen’s iconic original malt loaf products.

Mark Simester, Managing Director at Soreen commented: “We have been working hard to launch a full vegan range, ensuring to retain that squidgy texture and treat-like taste that Soreen is notorious for. The results from our taste panel sessions have been a huge success and we’re pleased to be able to offer an even wider range of vegan products this year, including our firm family favourite Chocolate & Orange Spring Mini Loaves.”

Seasonal flavours are often sought after for the nostalgic, feel-good sentiments they provide, but there are also some delicious chocolatey treats available this Easter that holds far better nutritional values than the usual options.

Liz Jacobs, Head of Marketing at Soreen said: “In the lead up to Easter, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children. Our Spring Mini Loaves provide just that, offering families a tasty treat at 50% less sugar and also 64% less fat than the average Easter cake bar.

“What’s more we haven’t compromised on taste by going vegan. Our Spring Mini Loaves still pack a punch in flavour as we’ve been able to maintain the unique combination of great nutritional credentials alongside delicious taste and tex­ture, as well as being a source of fibre and lower in calories than other Easter cake bars.

“Plus, now that we can offer a plant-based, vegan-friendly version of our popular Spring Mini Loaves, it means that they can also be enjoyed by children who need to follow a dairy-free diet.”

The chocolate and orange flavoured loaves contain no reds in their nutritional traffic lights. Featuring the traffic light nutritionals on the front of packs was a decision Soreen took in 2017 to make it easier for parents to make healthier choices.

The tasty looking ‘deliciously springy Soreen’ loaves come in multipacks of five and are all individually wrapped, providing an easy and convenient snack. They will be available in Nisa, Iceland, B&M, Asda, Sainsbury’s, Co-Op, Spar, Morrisons and Aldi and feature a recommended retail price of £1.

The Spring Mini Loaves are being sold until Easter weekend at the start of April, so Soreen fans have plenty of time to stock up on these tasty treats.

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Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the front of their packaging, to enable them to make a more informed choice when it comes to healthy food for their children’s lunchboxes.

That is according to research from Soreen, the UK’s most loved Malt Loaf brand, which has identified that a staggering 89% of parents are looking for this change to be implemented. Without the information being clearly displayed, it can lead to uncertainty when it comes to choosing the right healthy lunchtime foods.

Most parents are aware of the nutritional traffic light system and 71% use the coding regularly. However, most brands have yet to adopt the colour coded system.

Finding Healthy food for children’s lunches isn’t easy.

 With a third of parents (33%) finding it difficult, or unsure, when it comes to sourcing healthy food for their children’s lunchbox, it is unsurprising that in the UK we are constantly being warned of an increase in childhood obesity and particularly sugar consumption.

Public Health England’s (PHE) Change4Life campaign revealed earlier this year that the average child in England consumes an additional 2,800 sugar cubes over and above the recommended maximum sugar allowance. This hasn’t gone unnoticed with the survey finding that almost two-thirds of parents feel that eating less sugar is an important step to becoming more health conscious.

Liz Jacobs, Marketing Manager at Soreen commented: “We are proud to have been working with and supporting Change4Life for the past 4 years.  We took steps earlier this year to showcase the shocking amounts of additional sugar children are consuming annually, as well as raising awareness that there are healthier swaps available, which are just as satisfying.”

“For instance, simply swapping a cake bar for a Soreen Lunchbox Loaf in a child’s lunchbox, can cut a child’s sugar intake by 57% . Plus, Soreen is known for its tasty varieties, so even though Soreen Lunchbox Loaves are a healthier option, consumers aren’t compromising on the taste.”

Soreen pledged their support for the Change4Life campaign again this year in January and are continuing this in their September campaign, with the Change4Life ‘Good Choice’ badge being applied to all their lunchbox loaves variants as well as both Malt Loaf Bar variants and the majority of their loaf formats.

Less sugar, less fat.

In addition to 61% of parents feeling that eating less sugar is an important step to becoming more health conscious, 39% saw eating less fat as a positive step to heathy eating.

Mark Simester, MD at Soreen said: “Our lunchbox loaves are now available in four flavours; original malt, banana, apple and strawberry and all variants are less than 100 calories a portion and have no reds in their nutritional traffic lights. We took the decision to feature the traffic light nutritionals on the front of the packs in 2017 to make it easier for parents to make healthier choices.

“This year, research shows that 50% more households are buying Soreen Lunchbox Loaves than in the previous year and we believe that being transparent with our healthy credentials has impacted this rise.”

All Soreen products are lower in sugar than average and are low in saturated fat.

“We knew this was an issue, but the findings have really shed perspective and scale on the problem. it is one we are working hard to address, but the impact of this on children’s health is cause for concern.” said Mark.

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Leading British manufacturer of the nation’s favourite malt loaf, Soreen, has announced an exciting new on-pack promotion that offers consumers the chance to win a new bike every day.

The new promotion is supported by Lapierre – a brand synonymous with quality bikes in the cycling world, having been in business over 60-years – and is designed to get shoppers and Soreen lovers more active by providing access to bikes.

Mark Simester, Managing Director at Soreen, said: “Millions of Brits are physically inactive, and the importance of a healthy lifestyle has never been more prominent. We’re not only committed to fuelling cyclists and families in a healthy way through nutrition, but we are also invested in people’s general wellbeing and lifestyle. That’s why we launched the Soreen Cycle Project last year as we wanted to encourage more people to get active, to get on their bike and remove some of the barriers to cycling. To assist, this year, Soreen are giving customers the chance to win Lapierre bikes every day over the summer months so families have access to bikes and are able to get active.”

Featured on the majority of Soreen packs now, the promotion will give purchasers the opportunity to win £50 off a Lapierre adult bike, or 10% off a kid’s bike, valid online and in-store from ‘The Edge’ range. A winner will be drawn every day over a 3-month period.

To support the new promotion, Soreen’s micro-site, the Soreen Cycle Project, provides all the details behind the promotion and explains how new Soreen purchasers and regular fans can be in with a chance to win. Consumers can visit the site from the homepage of the brand’s main website or via https://www.soreen.com/soreencycleproject/

Bethan Brown, Marketing Director at Soreen, said: “Soreen remains a firm family favourite throughout the UK, due its enjoyable treat-like taste, squidgy texture and health credentials. Soreen has great nutritional values and is loved by children, families, fitness fans and athletes. This new on-pack promotion taps into consumers’ desire to enjoy a healthy lifestyle and we want to encourage people to get out on their bikes and cycle into summer with their families. So, what better way to do that than for us to support this by giving people the chance to win bikes every day. Great offers always go down well with our customers, which is why retailers are stocking up on Soreen now ahead of the increased consumer demand the promotion is likely to generate. We are also delighted to be working with Lapierre on this promotion as a world class bicycle manufacturer.”

The iconic British baker is increasingly recognised nationally as fuel for exercise and a tasty energy source for those on the go and were recently the official supplier to the Tour de Yorkshire and the Tour de Manc, as well fuelling riders on the Tour of Britain later in the year.

For a chance to win bikes, consumers need to purchase promotional packs of Soreen from local supermarkets and register their details online at www.soreencycleproject.com. Full terms and Conditions are also available online.

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