Former Girls Aloud singer Kimberley Walsh has launched Pampers’ latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive year in the drive to eliminate Maternal and Newborn Tetanus (MNT) from the Third World countries where it is most common.

Special packs of Pampers are available across a selection of Pampers nappies and wipes, carrying the ‘Amazing Babies’ campaign message, “1 Pack = 1 Vaccine”. So far, Pampers has helped UNICEF, national governments and local organisations to eliminate MNT in 19 countries, saving an estimated 500,000 newborn babies so far. However, the two partners want to get rid of the disease in another 19 countries, and warn that MNT still claims the lives of 49,000 newborns every year, one baby every 11 minutes.

MNT, which affects families in some of the poorest areas of the world, occurs when newborns are infected as a direct result of unhygienic birthing practices, such as cutting the umbilical cord with unsterile instruments. Once MNT has been contracted there is no real cure.

This year, Indonesia and Niger joined the list of countries where Pampers funding has helped to eliminate MNT, in an effort that involves working with governments and partnering with organizations on the ground to expand access to life saving vaccine.

Pampers brand manager at P&G, Paolo Haeusermann, says: “By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate Maternal and Newborn Tetanus everywhere.”

Campaign ambassador Kimberley Walsh adds: “I feel hugely honoured to be supporting the Pampers-UNICEF campaign in its 11th year. As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby. The reason I’m so passionate about this campaign is that mums and dads here in the UK can make a very real difference by doing nothing more than buying the Pampers that they need for their little ones. By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate Maternal and Newborn Tetanus everywhere.”

For each purchase of a Pampers pack with the UNICEF logo, Pampers will donate the cost of one dose of vaccine. For every parent who shares a photo of their baby, Pampers will donate another vaccine. Finally, Pampers and UNICEF are encouraging consumers to sign Pampers UNICEF Pledge Donations and become monthly donors to UNICEF.

The Pampers brand is owned by Procter & Gamble. To find out more, visit pampers.co.uk.

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In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December – helping people plan ahead for their Christmas journeys home.

People who sign up to Uber for the first time can get up to £15 off their first journey.

The partnership is part of a wider 360° activation that draws a hard line on drink driving and encourages people to pre-plan their journeys home this Christmas.

The campaign also features the UK television debut of Budweiser’s famous and unorthodox Helen Mirren ad, which featured in the Super Bowl this year. The national TVC stars the Oscar-winning British actress in a 60-second advert, delivering a straight-talking, uncensored and powerful responsible drinking message to UK viewers in a way that only Helen Mirren can – making no excuses for drink drivers.

Budweiser and Uber have also partnered with the Department for Transport, in support of their THINK! Christmas drink driving campaign.

Budweiser’s ad launched across Sky channels and in cinema from 1^st to 31^st December 2016, as well as digital platforms including Snapchat and Facebook from 5^th December. Budweiser will also be launching over 3,500 OOH advertising sites across the UK to support the advert.

As a special gift to the nation, Budweiser and Uber will also be revealing an additional element to the campaign in the final countdown to Christmas, aimed specifically at reducing drink driving on Christmas Eve.

Steph Okell, Marketing Manager, Budweiser UK, says: “Despite all the reasons not to, people are still drinking and driving. This Christmas Budweiser is communicating in a bold, new way to put a stop to that. Our Helen Mirren advert addresses the issue of drink driving in a straight-talking, unconventional tone: a wake-up call to start as many conversations as possible and get people to plan their journey home during the biggest party season of the year.”

Okell adds: “As an iconic global beer brand, Budweiser is using its gravitas in the fight against drink driving and we’re proud to partner with Uber to offer people a free ride and ensure they get home safely this Christmas.

Jo Bertram, Regional General Manager of Uber in the UK, observes: “There’s no excuse for drink driving and with new options like Uber people can now get a safe, reliable and affordable ride home at the tap of a button. Through this campaign with Budweiser we’re looking forward to helping more people get home safely this Christmas.”

To get the offer, new users simply have to download the Uber app and enter BUD2016 in to the ‘promotions’ function.

For more information, and full terms and conditions, visit www.budweiser.co.uk or the Budweiser UK Facebook page.

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Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs and bars across the country.

Coca-Cola’s Designated Driver offer is run in partnership with the Department for Transport’s THINK! road safety campaign. The initiative rewards people who are driving to the pub over the festive period by offering a free second soft drink when they purchase a Coca-Cola, Coca-Cola Life, Coca-Cola Zero, Diet Coke, or a Schweppes drink, including the newly launched Schweppes Sparkling Juice Drinks. This year Appletiser has also been added to the line-up, providing even more options to choose from.

Coca-Cola has also launched a new online Designated Driver Pub Finder tool (www.holidaysarecoming.com/designateddriver) so partygoers can search for a participating pub near them.

Jon Woods, General Manager, Coca-Cola Great Britain, says: “For the eighth year in a row, designated drivers at pubs across the country will be rewarded with free drinks so that they can celebrate the festive period and help to get their friends and family home safely. This is our way of thanking the unsung heroes of the festive party season, whilst helping make sure the roads are a bit safer for everyone.”

Brigid Simmonds, Chief Executive of the British Beer & Pub Association said: “It’s great to see so many pubgoers embracing the idea of having a designated driver – support from companies like Coca-Cola for the campaign really is making a difference. Being a designated driver doesn’t stop you having a great night out at Christmas. But it does mean that everyone can have a safe journey home.”

Andrew Jones MP, Roads Minister, said: “Drivers know that drink driving is wrong. It can destroy families and ruin lives.  Yet some people at Christmas will still take the risk and get behind the wheel when they shouldn’t. Over the past thirty years drink drive deaths have fallen significantly but every death or serious injury is one too many.  The best way for drivers to keep themselves and other road users safe is simple: don’t drink and drive.”

Coca-Cola has also published new research that suggests Brits are a nation of partygoers with nearly a third (30%) planning to attend three or more Christmas parties in December. Two thirds (64%) admit they will have one too many drinks, with more than a quarter (27%) preparing to deal with at least four festive hangovers.

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