Former Girls Aloud singer Kimberley Walsh has launched Pampers’ latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive year in the drive to eliminate Maternal and Newborn Tetanus (MNT) from the Third World countries where it is most common.

Special packs of Pampers are available across a selection of Pampers nappies and wipes, carrying the ‘Amazing Babies’ campaign message, “1 Pack = 1 Vaccine”. So far, Pampers has helped UNICEF, national governments and local organisations to eliminate MNT in 19 countries, saving an estimated 500,000 newborn babies so far. However, the two partners want to get rid of the disease in another 19 countries, and warn that MNT still claims the lives of 49,000 newborns every year, one baby every 11 minutes.

MNT, which affects families in some of the poorest areas of the world, occurs when newborns are infected as a direct result of unhygienic birthing practices, such as cutting the umbilical cord with unsterile instruments. Once MNT has been contracted there is no real cure.

This year, Indonesia and Niger joined the list of countries where Pampers funding has helped to eliminate MNT, in an effort that involves working with governments and partnering with organizations on the ground to expand access to life saving vaccine.

Pampers brand manager at P&G, Paolo Haeusermann, says: “By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate Maternal and Newborn Tetanus everywhere.”

Campaign ambassador Kimberley Walsh adds: “I feel hugely honoured to be supporting the Pampers-UNICEF campaign in its 11th year. As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby. The reason I’m so passionate about this campaign is that mums and dads here in the UK can make a very real difference by doing nothing more than buying the Pampers that they need for their little ones. By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate Maternal and Newborn Tetanus everywhere.”

For each purchase of a Pampers pack with the UNICEF logo, Pampers will donate the cost of one dose of vaccine. For every parent who shares a photo of their baby, Pampers will donate another vaccine. Finally, Pampers and UNICEF are encouraging consumers to sign Pampers UNICEF Pledge Donations and become monthly donors to UNICEF.

The Pampers brand is owned by Procter & Gamble. To find out more, visit pampers.co.uk.

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In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December – helping people plan ahead for their Christmas journeys home.

People who sign up to Uber for the first time can get up to £15 off their first journey.

The partnership is part of a wider 360° activation that draws a hard line on drink driving and encourages people to pre-plan their journeys home this Christmas.

The campaign also features the UK television debut of Budweiser’s famous and unorthodox Helen Mirren ad, which featured in the Super Bowl this year. The national TVC stars the Oscar-winning British actress in a 60-second advert, delivering a straight-talking, uncensored and powerful responsible drinking message to UK viewers in a way that only Helen Mirren can – making no excuses for drink drivers.

Budweiser and Uber have also partnered with the Department for Transport, in support of their THINK! Christmas drink driving campaign.

Budweiser’s ad launched across Sky channels and in cinema from 1^st to 31^st December 2016, as well as digital platforms including Snapchat and Facebook from 5^th December. Budweiser will also be launching over 3,500 OOH advertising sites across the UK to support the advert.

As a special gift to the nation, Budweiser and Uber will also be revealing an additional element to the campaign in the final countdown to Christmas, aimed specifically at reducing drink driving on Christmas Eve.

Steph Okell, Marketing Manager, Budweiser UK, says: “Despite all the reasons not to, people are still drinking and driving. This Christmas Budweiser is communicating in a bold, new way to put a stop to that. Our Helen Mirren advert addresses the issue of drink driving in a straight-talking, unconventional tone: a wake-up call to start as many conversations as possible and get people to plan their journey home during the biggest party season of the year.”

Okell adds: “As an iconic global beer brand, Budweiser is using its gravitas in the fight against drink driving and we’re proud to partner with Uber to offer people a free ride and ensure they get home safely this Christmas.

Jo Bertram, Regional General Manager of Uber in the UK, observes: “There’s no excuse for drink driving and with new options like Uber people can now get a safe, reliable and affordable ride home at the tap of a button. Through this campaign with Budweiser we’re looking forward to helping more people get home safely this Christmas.”

To get the offer, new users simply have to download the Uber app and enter BUD2016 in to the ‘promotions’ function.

For more information, and full terms and conditions, visit www.budweiser.co.uk or the Budweiser UK Facebook page.

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Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon.

Dryathlon 2016 sees a new advertising campaign, created by Karmarama, which will appear across TV, radio, digital and social media. A specially-written song alongside animation will be used across the channels.

Echoing the fun and light-hearted tone of Dryathlon, the new campaign will encourage Dryathletes to still have a good time in January and be proud of being sober, positioning not drinking for a month as simply removing one vice temporarily from their life. There is still ample opportunity for fun, while at the same time raising money to help beat cancer.

Dryathlon kicked off in 2013 and focuses on the willpower required to go dry for a month. Participants, known as Dryathletes, undergo the dry challenge of 31 days without alcohol to raise money to beat cancer sooner.   They can do this through sponsorship from friends and family or pledging the money they have saved by keeping off the booze.

Anthony Newman, director of marketing at Cancer Research UK, says: “Dryathlon is back and we want it to be our biggest and best yet. Dryathlon is the original campaign that challenges the nation to put down their pints. Since 2013, it has raised over £17m for our work to beat cancer sooner – so the pressure is on for a brilliant fourth year in 2016.”

Newman adds: “To carry on this success, it’s essential Dryathlon continues to innovate and appeal, and I believe the new campaign will achieve this. It feels fresh, fun and builds on what we’ve learnt from previous campaigns, highlighting our message that Dryathlon is not about staying in but getting out and enjoying yourself.”

Since 2013, 170,000 Dryathletes have raised over £17 million for Cancer Research UK’s life-saving work.

Dryathlon will run from January 1st to 31st January 2016, with registration now open at dryathlon.org. Participants can take part on their own or as part of a team.

Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. Its pioneering work into the prevention, diagnosis and treatment of cancer has helped save millions of lives. It receives no government funding for its and relies entirely on donations.

Karmarama is one of the largest independent marketing communications companies in the UK, with 300 specialists in advertising, direct, data, digital, content, social media, mobile and public relations. Karmarama works with global clients such as Honda, Nintendo and Costa Coffee internationally; in the UK, its clients include BT, Cobra, Iceland and Plusnet.

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The Western Union ‘Chain of Betters’ competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate ‘betters’, but with one important provision: the nominator will be entrusted to making the idea happen.

The global campaign, created by agency mcgarrybowen London, launched on social media with a film showing how a chain of good deeds around the globe has already been kick-started by Western Union and offering individuals the opportunity to nominate a  ‘better’ to happen within the community around them.

The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place.

The launch film captures the first inspirational good deeds as they happened. In Mexico, the video shows a community worker, Marilu, who has used the money to make pedal-powered mill machines enabling a group of local famers to grind corn and mill it into flour when and where they like, literally changing their lives.  In Ghana, the Owusu family nominated a hospital which used the grant to purchase an electricity generator so that patient care is not interrupted by the frequent power cuts endured in the area.  In India, the funds enabled Rudra to buy a boat ensuring local children are able to travel to school safely when the local river floods during the monsoon season.

The campaign is the first work to launch in around 20 countries following the creation of the new brand platform ‘This is WU’. It is also the first work from mcgarrybowen, London since being appointed to the Western Union business at the end of 2014.

It was created to bring to life Western Union’s purpose of ‘Moving Money for Better’ – the idea is a literal manifestation of the good things that can happen when money moves.  The campaign will be further supported in seven key markets – UK, US, India, Mexico, Australia, Philippines and the United Arab Emirates.

“Western Union helps people move the money that creates an economic ripple effect. When money moves, we know that lives are improved,” says Western Union Chief Marketing Officer Diane Scott. “The Chain of Betters competition highlights and magnifies the impact that moving money has on millions of lives around the world.”

mcgarrybowen London is an integrated creative agency with clients that include Honda, Bridgestone, Sky Bet, Mondelez, Branston, Intel, Pernod-Ricard and Fujitsu. mcgarrybowen is owned by Dentsu, and is part of the Dentsu Aegis Network, alongside Vizeum, Carat and iProspect.

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