KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social helped launch ‘The Missing Piece’ – a playful pop-up shop with nothing inside it except a Snapcode on a plinth.

However, when customers loaded up popular camera app, Snapchat, the Snapcode acted as a portal into an augmented reality fashion boutique, where customers could browse and buy the limited edition range of streetwear clothing for adults.

The virtual boutique featured an interactive DJ booth, an arcade machine and, most importantly, exclusive access to the limited-edition fashion range. Visitors who ‘walked in’ via their phone were able to browse products placed on LEGO mannequins and buy online through an integrated ‘Shop now’ feature.

The launch coincides with London Fashion Week, and is a global first for the brand.

The campaign aimed to promote KABOOKI’s limited-edition streetwear collection across the UK, France and Germany, driving traffic to the LEGO Wear e-commerce site.

Birgitte Holgaard Langer, chief operating officer & chief marketing officer at KABOOKI, said: “We loved the idea of experimenting with a new and innovative digital customer experience together with the LEGO team. Approaching the adult fashion audience with this limited-edition clothing line through an AR experience is something we have never done before. We are very excited to see how this new audience will respond to the launch and the AR experience.”

“We’re an innovative, playful brand at heart and part of that is exploring new digital channels and technologies,” says Lea Sandell, Social Media Innovation Lead at the LEGO Group. “This was an unique opportunity to collaborate with KABOOKI on their brand new limited edition product for adults and tap into both the sense of style and the nostalgia of that audience – while exploring that interesting space where the digital and physical worlds merge.”

The post LEGO creates shoppable AR experience on Snapchat appeared first on IPM Bitesize.

J₂O’s favourite limited-edition flavour, Glitterberry, is back, and this year it’s available much earlier than ever before. In stock now, it allows operators to add a festive sparkle to their outlets while maximising seasonal sales opportunities such as Bonfire Night, Halloween and Christmas. The team has been hard at work to create new, limited-edition glassware which for the first time features a snapcode that links to a special J₂O snapchat filter. These are available to all J₂O customers on request, as well as new POS kits, including bar runners, drip mats and strut cards.

Although available for a limited time each year, Glitterberry made a huge impact in the category in 2017, when £9 out of every £10 spent on the flavour was incremental to the category. This emphasises the huge opportunity for operators to offer their customers something different for the festive season.

Britvic will be supporting the launch with a variety of J₂O Glitterberry and orange and passionfruit inspired tools available through www.sensationaldrinks.com. These include a portfolio-led selection of cocktail recipes and serves, to help operators attract customers looking to treat themselves, as well as those moderating their alcohol consumption.

“We know consumers are more social in the run up to Christmas, as well as wanting to drink less alcohol over the festive season. This Christmas we want to help retailers make the most of the sales opportunities this presents, as well as other key occasions like Halloween and Bonfire Night. The early return of J₂O Glitterberry certainly helps to do this, and the Snapchat element to the glassware adds a new level of consumer excitement for this year so we’re encouraging outlets to stock up and register for free POS kits now.”

The post J2O create Snapchat glassware to mark the return of Glitterberry flavour appeared first on IPM Bitesize.