BIG little LDN is the agency for businesses who want more bang for their buck. We specialise in brand strategy, PR, social media and influencer marketing.  

We’re a small agency and we want to stay that way.  

Why?  

Because BIG things happen when the expertise you need is in hands reach, not arm’s length. 

There’s no you and us. Your ambitions and passions become ours too. We up our game together. We can act in the moment, inspire each other to greatness and do it all with love. Because love shows.  

Clients include Zodia by Standard Chartered, ALA Insurance, bancon, Smarter Contracts and Better Nature. 

Recent Awards include The Institute of Promotional Marketing 2022, Social, Digital and Influencer Marketing and The Drum Marketing Awards 2022, Professional and Financial Services, Finalists

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Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’, a male condition involving Fear Of Domestic Appliances, and 63% admit to being completely stumped when trying to work out washing machine settings and laundry care symbols.

The new Samsung campaign reinterprets famous statues, including Rodin’s The Thinker and Michelangelo’s  David, to incorporate the new QuickDrive machines. Michelangelo’s David has been recreated wearing underpants, with a shirt flung over his back, as he takes charge of the weekly wash, while Rodin’s The Thinker is deep in contemplation of a washing machine.

PR agency Taylor Herring created the new versions of the sculptures, which will be featured across Out Of Home, press, digital, mobile and social media. The creative, which was produced by St Mark’s Studios and directed by Taylor Herring, will be showcased at launch via a full screen take-over at Piccadilly Circus in central London.

The actual statues – “Domestic David” and “The Clean Thinker” – are being installed at high-footfall locations around the capital, including King’s Cross, Russell Square and Battersea Park, as part of the campaign.

Ruth Storey, Head of Marketing for Home Appliances, Samsung Electronics UK & Ireland, says: “We have updated these classic sculptures in a playful bid to remind the public that our home appliances are masterpieces of modern design. Our Home Appliance products are tested thousands of times and come with at least a 5-year warranty, underpinning our confidence in delivering products that – like the iconic statues – are built to last.”

Samsung research found that three quarters (75%) of men admitted to being clueless when it comes to using domestic appliances compared to just 39% of women, and over half of the men surveyed (51%) admitted to having put off a household task because they found the domestic appliance too confusing to use. Apparently, the washing machine instils the most fear in men, with 63% admitting to being completely stumped when trying to work out washing machine settings and laundry care symbols. In fact, when faced with the task of deciphering fabric care label symbols – such as ‘Do Not Tumble Dry’ and ‘Delicate Wet Clean’ – men scored worse than women on 9 out of 10 questions.

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Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to man’s best friend, in London.

The tour was created to promote MORE TH>N DOGGYSSENTI>LS, a new pet care and protection offering which the insurer claims provides “all the essential items for a happy and healthy dog, delivered direct to your door each month.”

Owners and their dogs were invited to sign up online for tickets for the tours via London-focused ticketing website www.billetto.co.uk. Tickets, offered on a first come, first served basis, entitled two humans and one large dog or two small dogs to experience a whistle-stop sightseeing experience of London last week, with three tours a day over three days (January 17th through 19th).

The carefully crafted bus route picked up passengers by Lambeth Palace and then took in some of London’s best parks and city centre dog walking spots, including Hyde Park, Kensington Palace Gardens and Green Park. Along the way, live onboard commentary for dog owners explored London’s canine history, including the ministerial dogs of Downing Street, the many corgis that have shared Buckingham Palace with the Queen, the location of London’s only dog cemetery and the home of the Kennel Club, with London’s biggest collection of dog paintings.

The route itself centred on a number of London’s most scenic dog-walking hotspots, including Hyde Park and Green Park, for owners to disembark the bus and take their pooch for a stroll if they chose. Guests were also provided with a handy leaflet mapping dog-friendly pubs, bars and restaurants in the area, where owner and dog can refuel together post-walk.

To celebrate the launch of MORE TH>N DOGGYSSENTI>LS, every dog owner joining the bus tour was also gifted a travel-size version of the MORE TH>N DOGGYSSENTI>LS box, containing treats and throwing balls.

More Than’s PR company, Cow PR, came up with the idea for the tour and created and executed it.

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