Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants.

During the campaign, everyone who buys a promotional pack is guaranteed a prize or reward from Pizza Hut Restaurants.  These will range from free pizzas, free desserts and free side orders to money-off vouchers for restaurant meals, with the reward worth much more than the price of the pack itself.

To enter, consumers must purchase a participating promotional pack of Golden Wonder during the promotional period, then visit www.winwithgoldenwonder.com and enter the unique 10 digits alpha/numerical code found on the back of individual promotional packs or on the inside of the outer wrapper for multipacks. They will also have to provide their name, date of birth, title, country of residence and a valid email address.

There are 1,500 prizes available to be won each day during the main promotional period (105,000 in total). Winners in England, Scotland, and Wales will win a voucher code for an individual Pizza Hut Restaurants pizza. Winners in Northern Ireland will win a £15 Pizza Hut gift card.

All entrants from England, Scotland, and Wales will receive a randomly selected Pizza Hut Restaurants voucher. These vouchers range from discounts off the bill of 25% or 33%, free desserts or free sides.

Matt Smith, marketing director for Golden Wonder, says:  “We want to reward all of our loyal stockists and consumers as our fully-flavoured crisps continue to attract new fans and re-engage those who have fond memories of the brand. Consumers are double winners when they choose Golden Wonder, benefitting from both the strong, punchy flavours and a prize from Pizza Hut Restaurants.  With lots of Pizza Hut Restaurant locations across the UK, no-one will have far to travel to enjoy their fully-flavoured meal out.”

The campaign is being supported by multi-channel marketing featuring TV advertising in Scotland and there will also be significant digital, social media and public relations activity in partnership with Pizza Hut Restaurants.  There is also specific trade support for the convenience sector including promotional offers and free POS.

Priten Mistry, commercial marketing manager of Pizza Hut Restaurants, adds:  “We are delighted to join with Golden Wonder for this promotion, which we believe will be beneficial for both Pizza Hut Restaurants and Golden Wonder.  Golden Wonder’s audience is complementary to ours and we believe that the combined investment in this joint campaign should help both brands to attract new consumers and gain traction in their respective markets.”

Golden Wonder, which was created in Scotland more than 70 years ago, is owned by Tayto Group Ltd, which is the biggest British-owned crisp and snack manufacturer, producing five million bags a day across its six UK sites.  The company remains family-owned and its headquarters are in Co Armagh, Northern Ireland.  In addition to Golden Wonder, its portfolio also includes Mr Porky, REAL Crisps, Jonathan Crisp, Portlebay Popcorn and Tayto, Northern Ireland’s number one crisp brand.

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Pizza Hut Restaurants has appointed Birmingham-based marketing services and technology company Inspired Thinking Group (ITG) to provide print and artwork services for all its restaurants in the UK.

The three-year contract also includes content creation and distribution for the restaurant chain’s digital screens and management of conferences and events.

Pizza Hut Restaurants has been working with ITG for several years, but the new deal sees the marketing company take over the production of all restaurant artwork at its 24/7 content creation studio in Fort Dunlop near Birmingham.

ITG will also manage menu and POS printing, as well as providing website management of online menus that link to the company’s ordering app.

Ian Straughan, Pizza Hut Restaurants UK’s Head of Brand Development, says: “Pizza Hut Restaurants has a great existing relationship with ITG. We have worked with them as partners on numerous projects.”

Jo Cooper, ITG’s customer service director for Pizza Hut Restaurants, said: “We are extremely excited to formalise our relationship with Pizza Hut Restaurants. They’re a great team to work with, and they provide us with a huge variety of interesting work across print and digital marketing, as well as special projects such as their annual conference and other marketing initiatives.

ITG also provides the restaurant chain’s Restaurant Support Centre with support through its proprietary resource management platform, Media Centre. Media Centre is ITG’s cloud-based marketing automation platform. It manages campaign planning, assets, suppliers, requests for quotations, briefing, approvals, stock ordering and reporting.

Founded in 2009, ITG is a specialist marketing services and technology business that helps major brands and retailers improve the efficiency, speed, cost and control of their marketing operations. ITG employs over 500 people and the group has recently opened offices in Chicago and New York. Clients include Heineken, M&S, Audi, Tesco, Joules, Puma, Škoda, Pizza Hut, Renault, Sainsbury’s, Bourne Leisure, Cath Kidston and Care UK.

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Brand & Deliver has created a UK brand partnership campaign to promote Sony Pictures’ American box office hit Goosebumps, starring Jack Black, in the run up to its UK release on February 5.

The campaign brings together leading restaurant chain Pizza Hut, footwear retailer Shoe Zone, which has over 500 prominent High Street stores, and train operator Abellio Greater Anglia, which runs commuter services from London Liverpool Street.

All three partners will promote a competition through leaflets, posters and across digital and social channels throughout January and February. Pizza Hut’s famous Ice Cream Factory will be taken over with renamed sweets and sauces, alongside Goosebumps branded kids activity books available in its 179 restaurants nationwide.

Goosebumps is a family adventure film based on the children’s book series of the same name, which grossed over $124 million at the US box office before Christmas.

Peter Taylor, Managing Director of Sony Pictures, adds: “Goosebumps is the perfect family and teen movie, full of laughs and friendly scares. These partners give us a powerful platform to raise awareness and ensure it continues its box office success here in the UK.”

Richard Barnes, Head of Partnerships at Brand & Deliver, who are retained by Sony Pictures to negotiate film partnership campaigns, says: “These three brands give us incredible scope to promote Goosebumps to family audiences, in the run up to the fiercely competitive February half term.”

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