Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available to all its retail partners nationwide.

Over 300,000 packs of Clipper’s green tea will carry a Seed and Bean branded sticker which will give consumers an opportunity to claim a free bar of Seed and Bean’s 85g dark chocolate.

There are four flavours to choose from: Extra Dark, Cornish Sea Salt, Extra Dark 72% Cocoa, Extra Dark Mint and Fine Dark Lemon and Cardamon.

To claim their free chocolate, consumers will be directed towards a dedicated micro-site to enter the unique code printed on the inside of the box. They will then be asked to choose the flavour they want, and the free bar will be sent to them.

The promotional packs are available from mid-December 2017 and will be available until stocks last.

To help introduce office workers to green tea and dark chocolate, Clipper will also deliver samples to over 500 major London businesses including Top Shop, Vogue House and Air BnB.

Finally, to inspire consumers to switch their tea break to green tea and dark chocolate, Clipper Teas has enlisted the help of expert nutritionist Libby Lemon who offers advice on the best green tea and dark chocolate pairings on Clipper’s website.

The partnership unites and strengthens the shared values of the brands including their organic and Fairtrade principles alongside their dedication for using the finest natural ingredients and delivering great-tasting products.

Adele Ward, Clipper Teas Brand Controller at Wessanen UK, says: “There is a great synergy between Clipper and Seed and Bean which has enabled us to put together a well aligned on-pack promotion and a generous offer that will attract ethical and conscious shoppers. Not only do we share the same natural, fair and organic principles, but we are also both produced in the UK and are committed to producing high quality and delicious products in beautiful packaging.

Clipper Teas and Seed and Bean will be supporting the partnership across all social media channels including which will include a collaborative social competition to win a hamper of green tea and dark chocolate.

Clipper was the UK’s first Fairtrade tea company. Founded in Dorset in 1984, Clipper manufactures an extensive variety of organic and Fairtrade teas and coffees – from everyday blends to green tea and infusions. All of Clipper’s products are made with pure ingredients from the highest-quality sources, with nothing artificial added.

Clipper brand owner Wessanen UK is a natural and organic food company with healthy brands including Clipper Teas, Kallo organic rice cakes, savoury snacks, stocks, gravies and cereals, Whole Earth organic spreads, cereals and drinks, Mrs Crimble’s gluten-free macaroons, cakes, biscuits and snacks and Almond Breeze milk alternative.

The post Clipper links with Seed and Bean for on-pack promotion appeared first on IPM Bitesize.

Piccolo Foods is launching a charity campaign, One for One, which aims to distribute at least 100,000 of its range of pouched organic fruit and veg purées to families in need.

During October, the food company has linked up with some of Britain’s top food banks, such as Trussell Trust, and children’s charities and aims to give away 100,000 pouches to children under five via a series of grassroots events, social campaigns, in-store outreach and PR activity.

Piccolo’s One for One campaign will run from October until the end of the year. For every pouch bought throughout October, the company will donate an additional one to a food bank (such as Trussell Trust) or children’s charity (such as the Sick Children’s Trust).

The charity link is being promoted in-store with on shelf banners, banner adverts and in store magazine activity and via digital marketing (banner ads across selected sites) and PR activity (including regional events for bloggers).

Cat Gazzoli, Founder of Piccolo, says: “At Piccolo we have always been passionate about giving back, and that’s why we’re so proud to be launching our One for One campaign.  Feeding babies can be stressful at the best of times, which is why we are determined to support those who really do need our help by donating a Piccolo pouch for every pouch bought.  We think the work done by these charities is invaluable, so we want to support them however we can.”

Samantha Stapley, Operations Manager for England at The Trussell Trust, says, “Our mission is to bring communities together to end hunger in the UK for everyone no matter their age, and so we’re delighted to be working with Piccolo on their One for One campaign.  We know that there are currently thousands of parents struggling to feed hungry babies across the UK right now, and so the One for One campaign will enable us to really help get nutritious meals in to the hands of those little ones who need it most at a crucial time in their development when otherwise they might have gone hungry.”

The new One for One campaign is part of Piccolo’s charity support programme.  The company is already committed to giving 10% of its profits to charity, and the One for One campaign is the largest standalone charitable project Piccolo has embarked on and the first of its kind in the supermarket world.

Piccolo pouches are sold in Morrisons, Asda, Waitrose and Boots, health food retailers and independent shops across the UK.

The post Piccolo Foods launches One for One campaign to donate 100,000 meals to struggling families appeared first on IPM Bitesize.

Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an experiential event focusing on the superior taste of its everyday tea.

The launch event, which took place on May 23, included a unique tea tasting and a live performance from Clipper’s dedicated Flavour That Sings band, The Clipperettes.

Led by Clipper’s own tea tasters, master blender Dan and head of buying James and acclaimed flavour scientist Dr Rachel Edwards-Stuart, guests gathered in the Clipper tea tasting lounge for a fun and informative tea-tasting session to uncover the secret behind the superior taste of Clipper’s everyday tea range.

Consumers were given the opportunity to win tickets to the event through an engaging competition on Clipper’s Twitter, Facebook and Instagram channels and joined key influencers, bloggers and media at the exclusive event in London.

The Clipperettes will be central to the Flavour That Sings activity this year. A three-piece female-vocal band formed by Clipper’s creative agency Aesop, they will be putting their own distinctive spin on some pop classics which will be shared across the brand’s social media channels.

The launch of a Flavour That Sings video coincides with a high-impact consumer competition on social for fans to win a live performance from The Clipperettes, either at their home or place of work. Offering a unique brand experience, the band will arrive complete with afternoon tea to enjoy while watching the performance.

The Flavour that Sings summer activity will conclude with an on-the-ground consumer sampling activity, taking 250,000 samples of Clipper’s Organic Everyday Tea to busy commuter areas around London, accompanied by The Clipperettes.

Adele Ward, Clipper Teas Brand Controller at Wessanen UK, says: “At Clipper we make it our mission to make the greatest-tasting tea. We source the best tea leaves from the world’s finest tea gardens across East Africa, India and Sri Lanka and work hard to perfect a beautifully balanced blend; creating a high-quality tea that delivers a fanfare of flavour. We never add anything artificial to any of our products – we don’t even bleach our tea bags. We like to let the flavour sing for itself.”

Ward adds: “Our Flavour that Sings campaign is aimed at winning us new fans by communicating the delicious taste of our everyday black tea. This has carried through from our initial outdoor advertising creative to the experiential activity we have planned with The Clipperettes over the summer. We want consumers to feel immersed and join in the melody. It’s all about enjoyment, and it reflects our brand personality: natural, bright and full flavour.”

The campaign began in January 2017 with a large-scale outdoor advertising activity which represented Clipper’s biggest-ever advertising drive. Bright and colourful, the eye-catching artwork targeted tea-drinkers across London and the South East, reaching 60% of the target audience (women aged 25-55).

Reflecting the award-winning tea producer’s commitment to natural, authentic values, the Flavour That Sings advert featured a three-dimensional collage of charming hand-crafted paper gramophones, tea cups and flowers objects displayed in a kaleidoscopic effect by Dutch artist Noa Verhofstad.

Clipper’s organic everyday tea is the brand’s biggest-selling product and is growing at 12% year-on-year (according to IRI).

The post Clipper turns up volume with Flavour That Sings experiential appeared first on IPM Bitesize.

Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract new customers to the brand.

The ‘With love from Clipper’ initiative incentivises purchases of Clipper’s Fairtrade Everyday Tea (£2.55 for 80 bags), Organic Everyday Tea (£2.60 for 80 bags) and Pure Green Tea (£2.79 for 80 bags). It offers fans the chance to own a series of limited edition tea caddies and tea towels, each featuring colourful designs linked to the established brand’s distinctive packaging. An online competition also provides the opportunity for tea-lovers to own the whole set.

The promotion looks to build on Clipper’s success as the UK’s fastest-growing black tea brand; Clipper has grown its value sales by 8% in the last 12 months (IRI w/e 8 October 2016). It also takes place during Clipper’s 20th anniversary of selling Fairtrade green tea in UK supermarkets.

“Life’s too short for bad tea,” comments Gill Green, Marketing Director at Wessanen UK. “Quality drives everything we do here at Clipper, from the way in which we source our tea right through to the experience that our customers receive when purchasing. We’re committed to getting tea from crop to cup in the best possible way.”

Gill Green adds: “We know how important it is to keep tea in tip-top condition; that’s why we have designed this limited edition range of caddies and tea towels to reward and delight fans of our brand.”

Sourced from some of the world’s finest tea estates across East Africa, India and Sri Lanka, Clipper’s signature teas have been blended and packed in Dorset since Clipper first launched in 1984. Clipper was the first UK tea brand to carry the Fairtrade mark in 1994, and has been fiercely committed to ethical tea sourcing ever since.

The Fairtrade tea brand owned by Wessanen UK believes that “life’s too short for bad tea”

The post Clipper spreads love with value-add promo appeared first on IPM Bitesize.