Tag: celebrity endorsement, charity, charity partnership, competition, competitions, digital, food, Hain Daniels, on-pack, on-pack promotion, prize draw, prize promotion, prize promotions, Rio 2016 Olympic and Paralympic Games, shopper, shopper marketing, spreads, Sun-Pat, television
Sun-Pat Fuel Your Dreams campaign
Sun-Pat peanut butter has teamed up with Olympic gold medal winning swimmer Adam Peaty and TV and Olympic presenter Helen Skelton for a new Fuel Your Dreams campaign,...
Winning with the Internet of Packs
The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...
Hovis toasts Trolls movie with promo
Hovis has linked up with Trolls, the latest film from DreamWorks Animation, for an on-pack promotion offering the chance to win a family holiday to Los Angeles, where...
Fridge Raiders ‘Snacker Hacker’ promo
Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...
Rockstar runs Gears of War prize promo
Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of...
Foster’s Melbourne cricket match draw
UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...
Um Bongo Movember ‘grow the mo’ pack
Juice drink Um Bongo has created a limited edition of its tropical flavour juice drink in support of the Movember fundraising campaign. All the Um Bongo characters who...
Ready Brek partners Play-Doh
Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017, where consumers can get £5 off Play-Doh when spending £20 or more...
Sizzling Salsa win Doritos challenge!
Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...
Coors Light ‘Ice Cave’ party
Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win...
