Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a year from the car sharing brand.

The activation kicked off last week and will visit a range of events, shopping centres and train stations within the Zipcar Flex boroughs of Westminster, Hackney, Islington, Lewisham, Lambeth and Wandsworth. There will be 24 days of experiential activity between now and September.

Created by global brand experience agency Sense, the campaign will use the Zipcar Flex Challenge game to introduce consumers to Zipcar Flex and drive acquisitions to the service. Zipcar Flex was launched in July 2017 and is a one-way drive and drop service, which gives Londoners greater flexibility to get more out of their city and travel around London how they want to. Londoners within designated Zipzones can pick up and drop off cars wherever is convenient, using an app to identify available vehicles.

Zipcar members can choose between two options via the same Zipcar app: Zipcar Flex or the original Roundtrip service, which operates from dedicated on-street Car Club Only bays all across the city and which involves Londoners picking up and dropping off a Zipcar in the same location.

Garry Thornton, Senior Marketing Manager at Zipcar, says: “Experiential provides the perfect vehicle to spread the word about our new Zipcar Flex car service as it allows us to engage with Londoners directly in the numerous Zipcar boroughs.”

Jess McGillivray, Account Director at Sense, adds: “Our striking branded stand and team of Zipcar Flex brand ambassadors will be touring the Zipcar boroughs over the summer, inviting consumers to sign up to Zipcar Flex for the chance to win driving credit, whilst also showing them just how easy it is to get wheels when you want them.”

Zipcar is the world’s leading car-sharing network, operating in urban areas and university campuses in over 500 cities and towns across Belgium, Canada, France, Spain, Taiwan, Turkey, the United Kingdom and the United States. Zipcar offers the most comprehensive, most convenient and most flexible car-sharing options available. It is a subsidiary of Avis Budget Group, Inc, a leading global provider of vehicle rental services.

With locations in London and New York, Sense is a multi-award winning brand experience agency working for clients including The Economist, Coca-Cola, Activision, Mars, Canon, Molson Coors, and Mattel. It won the IPM Awards 2017 Grand Prix for its #H2O activation, part of its ‘Discomfort Future’ campaign on behalf of The Economist.

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On-demand delivery service Deliveroo celebrated the fact that it has now delivered 10 million burgers in the UK since launch in 2013 with what it claims was the world’s first billboard made entirely out of burgers, all of which were free for passers-by to eat.

The four metre high, six metre wide structure was erected as part of the brand’s Eat More Amazing campaign, and follows Deliveroo’s announcement in December that burgers are the UK’s favourite takeaway meal. The double decker bus-sized billboard was constructed using thousands of burgers from some of Deliveroo’s most popular burger restaurant partners, including GBK, Byron, Bleecker Burger, Polo, and Beer + Burger. Vegetarian and chicken options were also available.

The activation was created and managed by PR agency Hope&Glory, working alongside creative production agency We Make Stuff Happen.

The burger billboard was open to the public from 12.00pm to 7.00pm (or while stocks lasted) on March 13^th at Ely’s Yard Street Food UK Ltd in The Old Truman Brewery on Brick Lane in East London.

Emily Kraftman, Deliveroo’s Head of Marketing for UK and Ireland, says, “We know that the UK loves burgers as it’s one of the most popular dishes ordered on Deliveroo. That’s why we decided to celebrate this upcoming milestone delivery and remind people that every meal is a chance to eat more amazing.”

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 35,000 restaurants and over 30,000 delivery riders to provide food delivery services in over 200 cities across 12 countries, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates and the United Kingdom.

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Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found.

The activity, created and managed by specialist experiential staffing agency StreetPR, kicked off in mid-January and will continue for the foreseeable future, covering locations including Oxford Circus and the West End, Kings Cross, Liverpool Street and the City of London. StreetPR will be recruiting and managing teams of brand ambassadors in branded Zipjet clothing, who will be handing out flyers promoting an offer of £10 off an initial order.

The face-to-face flyering campaign is part of an integrated marketing strategy which links the company’s online marketing with its offline activities, which also include bus and train ads.

Cory Egitton, Zipjet’s Marketing Manager for the UK market, says: “We are trying to connect our online advertising to direct interactions with potential customers. We’ve used face-to-face marketing in the past – we find that direct contact with potential customers is a huge boon to our brand. With face to face contact, we’re able to answer questions in real time, engage with people and really emphasise what Zipjet is all about. By using face-to-face flyering – concentrated in high-footfall areas our target groups are known to frequent – we’re able to relay our message directly to the consumer.”

Dorian Payne, Head of Operations at StreetPR, observes: “We’re delighted to be working with Zipjet on this ongoing campaign – as we’ve demonstrated with a number of other on-demand tech-based companies like Deliveroo, Uber, UberEats, Urban Massage and Chariot, experiential and face-to-face marketing can help bridge the gap between the screen and the street and introduce a human face to an online brand.”

Zipjet’s marketing emphasises how the brand is built around its customers and their needs. It offers competitively-priced and flexible laundry and dry-cleaning services, including pick-up and delivery times to suit customers anytime from 6.00am to 9.00pm and an Express service with a 24 hour turnaround. There is a minimum charge of £15 for consumers, and the company also offers a corporate service, plus services for restaurants and airbnb hosts.

Consumers download the Zipjet app, choose their collection and delivery times and place their order. They get two laundry bags when they register, one for individual items like shirts and dry cleaning, and the other for bulk, everyday items. Once they have booked collection, they hand over their laundry to their Zipjet driver and it will be cleaned, ironed and delivered back to them within 24 to 36 hours, depending on the level of service selected.

Zipjet was founded in London in 2014 and is backed by German high-tech start-up incubator, Rocket Internet. The startup has since expanded to Berlin (2015) and Paris (2016). Zipjet’s says its mission is to revolutionise the way laundry is done, liberating consumers from tedium and enabling customers to unlock extra time. It is now the leader in its market across Europe.

Launched by entrepreneur James Rix in 2012, StreetPR is the biggest individual supplier of staff to London’s competitive nightlife industry and in recent years has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies. More recently, it has won significant business from online services providers including Deliveroo, Gousto, Hello Fresh and Hassle.

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