Blue Chip has been helping get O2 off to a running start in 2019 by developing a campaign to support sales of its fitness accessory range.

Working with high-end sports apparel retailer Jimbag, they’ve created a compelling value-added incentive to drive purchases of O2’s range of Fitbits; a key product across the tech retail world during January. Jimbag’s range is all made in England and designed to last – ideal for the 8% of people who actually see through their New Year’s resolutions.

“Creating stand out and a point of difference at this time of year is key in a period when price promotions are usually the main sales driver” says Account Director Dan Selas. “Partnering with Jimbag has given us that differentiation from the competition with an incentive that is intrinsically linked to the Fitbit product.”

Customers who purchase an eligible product from O2 receive a unique scratch card which can be redeemed from a choice of 8 bags on the campaign microsite. The scratch card mechanic has been a proven success with O2 customers as it offers a tangible reward at the point of purchase and encourages redemption.

The campaign runs until 27^th March 2019 and will be available on the Fitbit Versa and Charge 3 models. The campaign will gain widespread coverage across O2’s own digital channels and within the O2 store estate.

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Tens of thousands of people across the world have signed up to try vegan for a month with Veganuary.  Now in its fifth year, the Veganuary charity continues to inspire people to try vegan for January and throughout the rest of the year, with the campaign seeing more participants than ever. Over 250,000 people, in 193 countries can now call themselves a ‘Veganuary alumni.’

Rich Hardy, Head of Campaigns at Veganuary says, “The secret to Veganuary’s campaign success has been a combination of its month-long pledge series, its engaging content, the celebrity support it attracts and its non-judgemental approach to getting people to try veganism for the first time. Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible.”

“Going vegan in 2018 has never been far from the news headlines, and trying the Veganuary pledge is often one of the first references used in backing up the headline itself. But 2019 will be the year of the vegan, particularly because the supply of vegan product available will meet the demand.”

The Veganuary effect isn’t just mobilising individuals to explore a plant-based diet, it has also triggered retailers to create huge new product ranges, that taste good, are price competitive and accessible for consumers to find.

Those looking to try vegan in January will be able to explore new foods from across the world, find substitute meat products that taste as good as the real thing, and learn about the products that are already vegan. Veganuary aims to show people that going vegan is not about giving up everything you’re familiar eating – it’s getting to know what else you can have, so you have the broadest range of exciting and healthy foods to choose from.

After signing up, Veganuary will send daily emails containing recipes, meal plans and helpful tips to new vegans, as well as information about the impact of what we eat on our health, animals and the environment. Those registered will also be the first to hear about appeals, vegan news and offers.

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