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Coca-Cola opens Stranger Things-themed arcade

IPM Bitesize — Wed, 26 Jun 2019 16:10:43 +0000

To celebrate the launch of Stranger Things Season Three, Coca-Cola and Netflix are giving fans the ultimate chance to relive the 80’s and transport themselves to Hawkins via the Coca-Cola x Stranger Things Arcade; a pop-up gaming arcade that will feature some of the most nostalgic games in the show.

With the season launching on 4th July, the hit show will be set during the summer of 1985, when the whole of America, including Eleven, Will, Dustin, Mike, Lucas and the town of Hawkins, were talking about Coca-Cola’s latest release, “New Coke” – the introduction of a reformulated Coca-Cola, which received consumer protest and calls for original Coca-Cola to return, which it did in the form of Coca-Cola Classic as is known today.

Guests will have the opportunity to win prizes via a live gaming leader board and enjoy Stranger Things photo moments, as well as Coca-Cola zero sugar, and will have a secret upside-down world hidden, only accessible to those with a Stranger Things eye.

The first 800 who manage to enter the upside-down world, will win a limited-edition upside-down Coca-Cola x Stranger Things can.

The Arcade will open its doors on the 11th July at Shop 4 (Brick Lane, Spitalfields) and entry, play and refreshments are free.

Event details:

Date: Thursday 11th July 2019

Opening Hours: 11am – 9pm

Location: The Coca-Cola x Stranger Things Arcade, Shop 4, Brick Lane, Spitalfields, E1 6QR

Nearest Tube Station: Liverpool Street / Old Street / Shoreditch High Street

Event: Coca-Cola and Stranger Things welcome fans to experience the famous Arcade in London, offering the chance to play the original arcade games featured in the series and collect a limited-edition Coca-Cola x Stranger Things Upside-Down can*

T&C Overview: Entry to the Arcade is free. Visitors will be provided with Coca-Cola x Stranger Things tokens to play the arcade games.

*Only 800 ‘Upside-down’ Coca-Cola cans are available on a first come, first serve basis. Those aged under 16 must be accompanied by an adult.

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Manchester’s Finest creates Bandersnatch experience

IPM Bitesize — Thu, 17 Jan 2019 13:22:03 +0000

Spurred on by the popularity of the choose-your-own-adventure TV show on Netflix, Black Mirror’s Bandersnatch, media platform Manchester’s Finest wanted to create a similar experience for their followers, but with real-life repercussions.

With almost 30,000 votes from the public over the course of the day, Manchester’s Finest editor, Ben Brown hitch hiked into the city centre in his 3 piece suit, John Smiths in hand. The Manchester public were not so kind, as he went from a barbers, to tequila shots, to a tattoo parlour in the space of around 2 hours.

Starting his day at 10am, he began posting on Instagram asking the public to vote on what he has to do to start his day. It was a Jagermeister. He then let his social media followers control every decision he made throughout the day, right through until midnight, with the entire thing caught on camera.

Throughout the day Ben asked followers for suggestions, and ended up shaving his full beard into an elegant handlebar moustache, had his very own Bandersnatch tattoo, and tried and failed to eat 40 Chicken Nuggets in one sitting (35 was his limit).

The Editor from Manchester’s Finest said ‘It was clear when the votes made me start with a Jagermeister followed by a can of John Smith that it was not going to be a pretty day. Turns out the people of Manchester have a pretty dark side, it was clear nobody cared that it had taken me a solid four months to grow my beard. I’m still sporting a ‘tache that would make Freddie Mercury, Ian Rush and Jim MacDonald jealous’

You can view the full video of his social media controlled day here:

https://youtu.be/2nKLEtCTq7c

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Sky hosts ‘best of TV’ experience to celebrate the launch of Netflix on Sky Q

IPM Bitesize — Thu, 15 Nov 2018 11:03:35 +0000

Media giants, Sky and Netflix, have joined forces to give customers the best TV, all in one place, with Sky Q. To celebrate, Sky and independent agency, RPM, have created an epic launch party and truly immersive experiential event.

The House of Sky Q experience is now live in London’s bustling Soho, bringing the most iconic Sky and Netflix shows to life in four impressive themed rooms.

From Sky Atlantic, guests will be transported into the cold beyond the wall in Game of Throne’s Castle Black, followed by the eerie Wild West setting of Westworld, where sherry punch is on the menu at the Mariposa Saloon. Tavern girls and cowboys fill the bar but guests shouldn’t relax too much, as there could be some drama coming their way.

From Netflix, guests will step into Buckingham palace and sup from the Queen’s finest china in The Crown room. Finally, things will get tense in the Stranger Things room, where guests will be encouraged to help in the search for Will.

The event was launched last night with a star-studded event, attended by the cast of Sky Atlantic’s show Riviera, alongside Daisy Lowe, Hugo Taylor, Mollie King, Dave Berry, Owen Teale, Jamie Laing and Kay Burley, to name just a few. Kiss DJs, the Dixon Brother’s, helped to create the party atmosphere with a Kisstory set to get everyone on their feet. Today, the experience is open exclusively to Sky customers who registered through Sky’s new rewards app ‘Sky VIP.’ The experience is will be open to the rest public this weekend.

Sky’s Director of Promotions, Partnerships and Experiential, Bob Suppiah said: “We wanted to unite the two worlds of Sky Q and Netflix at this event, enabling us to showcase some of the great entertainment that’s now all in one place on Sky. We knew that RPM would help us to deliver an unforgettable experience and we’re excited to be able to surprise and delight our customers in this way.”

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