The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.

Richard Pink, Head of Awards at the IPM, says: “We’re delighted to reveal The IPM Awards 2018 entries which have been selected by our first stage judging panels as being worthy of consideration for a Bronze, Silver or Gold trophy, or for one of our three special Awards. Our awards programme showcase the latest and greatest campaigns and work being delivered within the promotional marketing industry. We’re looking for those exceptional promotional campaigns that have displayed effectiveness, creativity and innovation in their field. We want to recognise and reward the blood, sweat and tears that go into delivering the best that promotional marketing has to offer.”

The IPM Awards 2018 shortlist – which can be seen in full on the IPM website – shows the breadth of mechanics, techniques and channels covered by promotional marketing, including classic promotions, shopper marketing, experiential marketing, partnership marketing, digital, and motivation and incentives.

The winners of the coveted IPM Awards – Bronze, Silver, Gold and the Specials, the Brand Owner of the Year, the Agency of the Year and the Grand Prix, for the best campaign of 2018 – will be revealed at The Awards Gala Dinner on 14th June 2018 at the London Hilton, Park Lane. Table Bookings are now open for what will be the biggest networking event for the promotional marketing industry in 2018.

The IPM Awards are the premier recognition platform for the UK promotional marketing industry and have been going for more than 40 years. The Headline Sponsor for the IPM Awards 2018 is Sodexo.

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The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Certificate in Promotional Marketing, the IPM Diploma in Promotional Marketing and the IPM Incentive & Motivation Diploma.

Students on all three courses collected their certificates at a graduation ceremony at the House of Commons on Wednesday February 1^st 2017 from IPM President Lord Black of Brentwood and IPM Chairman John Sylvester in front of an audience of 120 people, including fellow students, family, friends and colleagues and course markers and mentors.

In her welcoming address, IPM Managing Director Carey Trevill stressed how important it is that marketers are fully grounded in all the skills, disciplines and mechanics that can be deployed in promotional campaigns.

Trevill said: “An IPM Diploma means expert. It means specialist. It means you understand your subject like no other and you have the right skills and grounding in the law, regulatory system and best practice to promote your clients and their brands effectively. It means that you are qualified to invest their money in activities that will grow their brands.”

In his speech, John Sylvester pointed out that the graduation was taking place on the same day as the historic vote in the House of Commons to trigger the Brexit process. “For marketers, expertise and professionalism have never been as important as they are in these historic times.”

The IPM Diploma is seen as the best possible grounding for anyone responsible for running promotions within the UK and mainland Europe. The course involves a series of assignments and a set brief that has to be completed within a six-month period.

Candidates leave the course with a foundation knowledge of promotional marketing necessary to understand the discipline’s role within integrated communications campaigns, including planning, instigating and managing effective promotional marketing concepts with confidence.

The IPM Incentive & Motivation Diploma is a qualification specifically designed for the reward and recognition industry. It takes the form of a distance learning programme with a range of modules covering different specialisations and a set brief, all of which have to be completed over a five-month period.

It provides a thorough understanding of incentive and motivation techniques and is widely recognised within the industry as the benchmark for best practice, ensuring that candidates are able to confidently plan, instigate and manage Incentive & Motivation campaigns.

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The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as handling, risk, print, staffing, digital, event and risk management to seize the opportunity to show the world how their contributions have helped create world-class promotional campaigns.

The entry deadline is 12.00 midday on Monday July 11th 2016.

Now in its sixth year, The IPM COGS awards programme is constantly setting benchmarks and driving up the standard of promotional activity.

Examples of last year’s award-winning work can be found on the IPM website. 

The full list of categories for The COGS Awards 2016 is below:

• Coupons
• Print Management
• Risk Management
• Digital
• Promotional Merchandise
• Experiential and Event
• Handling and Fulfilment
• Staffing
• Direct Marketing
• Loyalty
• Prize, Incentive and Reward
• PR and Marketing Communications
• Innovation
• Cross Border Activity/Multi Territory
• The IPM COGS Awards Company of the Year.

Information on the criteria for each category is on the IPM website as are details of how to enter, timings and costs.

You have to be logged in to the IPM site to view details of how to enter, but registration is free.

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