Tag: bloggers, Cadbury, Channel Mum, confectionery, content, digital, marketing to families, marketing to mums, Mondelez, shopper, shopper marketing, sponsorship, vloggers
Cadbury uses Channel Mum vlogger ads
New parenting vlogger site Channel Mum has launched what it claims is the world’s biggest vlogger campaign using an unprecedented 100 vloggers simultaneously, on...
Daley, Adlington, Disney, Change4Life
British sporting champions Tom Daley and Becky Adlington have joined forces with Disney, Change4Life and the Amateur Swimming Association (ASA) and are encouraging...
Fruit Bowl, National Geographic Kids link
Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...
Cadbury and National Trust Egg hunts
Cadbury is again partnering the National Trust and National Trust for Scotland to organise Easter weekend experiences at more than 300 properties around the UK. Cadbury...
Bassetts Vitamins’ experiential campaign gives family life more colour
As part of a brand re-launch, Bassetts Vitamins is running an experiential campaign to give thousands of families the chance to get creative and hands-on with all sorts...
