Coca-Cola European Partners (CCEP) has launched its biggest-ever Halloween campaign for Fanta, including exclusively designed packaging, smaller 150ml can multipacks, an advertising and experiential marketing campaign and on-pack codes to unlock special Halloween Snapchat filters.

CCEP says it wants to help retailers make the most of what has become the second biggest seasonal selling event for soft drinks in Great Britain.

The new ghoulish graphics on packs of Fanta have been specially designed by renowned Israeli artist Noma Bar and will run until November 11^th 2017, encouraging young adults and gatekeeper mums to stock up for the seasonal occasion. Noma Bar also illustrated Fanta cans for Coca-Cola in 2016.

The packaging will appear in the UK on a range of plain and PMP formats, including 2L and 500ml PET bottles, 330ml and 6x330ml can multipacks, of Fanta Orange, Fanta Orange Zero, Fanta Fruit Twist and Fanta Fruit Twist Zero. The Halloween themed packs will also coincide with the arrival of the 500ml PET Fanta Twist bottle which made its debut in the 2L format earlier this summer.

The brand will also be introducing Halloween themed limited edition 12x150ml mini can multipacks of Fanta Orange Zero and Fanta Fruit Twist Zero. These formats are designed to appeal to consumers who are less frequent buyers of carbonated soft drinks but are looking to stock up on smaller formats for their Halloween festivities.

The Fanta campaign marks CCEP’s biggest ever investment in Halloween, and includes a multi-million pound marketing campaign that will feature themed in-store visuals, point-of-sale material, digital out-of-home advertising and experiential and virtual reality ‘Fright Night’ activity to drive awareness of the brand’s Halloween activities.

Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “Halloween is now the fourth biggest retail event in Great Britain and represents a huge opportunity for retailers and brands alike. Our Fanta Halloween campaign is bigger and better than last year and delivers a real point of difference thanks to the unique Noma Bar illustrations which will help retailers build excitement around the occasion, driving sales as consumers stock up for their celebrations.

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In the UK, CCEP make, sell and deliver Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Life, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbey Well, glacéau, Powerade, Oasis, Appletiser and 5 Alive. It also handles Monster, Relentless, and Capri-Sun.

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Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack turned into music players that play the complete film soundtrack.

The custom Doritos bags feature a retro cassette tape deck-inspired player built into the packaging which plays the full soundtrack. Consumers were offered the chance to buy the custom bags starting from the end of April at Amazon.com/Doritos while stocks last, while Doritos was also involved with the launch of the soundtrack at special events in New York and Los Angeles.

Separately, Doritos has been running a prize promotion, Choose Your Guardian, offering US consumers the chance to win a range of prizes including tickets to the film, signed movie memorabilia, headphones, mobile and laptop cases, GoPro cameras, tablets, games consoles and, at the top end, holidays, exclusive experiences and tickets to the premiere of the film.

Ryan Matiyow, Senior Director of Marketing, Frito Lay North America, says: “The soundtrack to the first Guardians of the Galaxy film was a hit and became immensely popular with music fans, so we wanted to create a unique way for fans to experience the second installment,” said “This collaboration across entertainment and music will give fans a new and different way to experience both the soundtrack and Doritos snacks.”

Released in July 2014, the first film’s soundtrack garnered unparalleled success: it reached No. 1 on the US Billboard 200 chart, becoming the first soundtrack album in history consisting of entirely previously released songs to top the chart; it topped the Billboard Top Soundtrack chart for 11 consecutive weeks and 16 weeks in total; and it has sold more than 1 million copies in the U.S. and has been certified Platinum by the Recording Industry Association of America.

“Marvel and Doritos have had such a good relationship through the years,” said Mindy Hamilton, SVP of Global Partnerships at Marvel Entertainment. “We have a very similar set of core fans, so we wanted to maximize availability of this soundtrack by making it as accessible in a unique way that only Doritos and Marvel could do. What’s cooler than buying a bag of Doritos with the soundtrack built in?”

Doritos backed up the music player promotion by offering fans the chance to “Rock Out Loud” by performing one of the soundtrack’s songs at pop-up recording booths in New York and Los Angeles on May 5, the day of the movie premiere. Fans could win various prizes, including the custom cassette player replica Doritos bags, concert and other event tickets, and free bags of Doritos.

Doritos is one of many brands owned by Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Marvel Studios’ “Guardians of the Galaxy Vol. 2” sees the Guardians trying to unravel the mystery of Peter Quill’s true parentage. Marvel Studios is part of Marvel Entertainment, which is owned by The Walt Disney Company, one of the world’s most prominent character-based entertainment companies.

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Coca-Cola in the US has launched a new Christmas-themed “Share a Coke” label campaign, giving consumers the chance to order bottle with seasonal names and messages.

For a limited time, Coca-Cola is replacing its iconic logo on glass bottles, multi-packs, 12-ounce cans, 20-ounce bottles, 1.25-liter and 2-liter PET bottles with a range of options including “Santa,” “Someone Nice,” “Someone Naughty,” “Under the Mistletoe,” “Elves” and “Secret Santa.”

Aluminum bottles of Coca-Cola will feature reindeer names such as “Dasher & Dancer,” “Prancer & Vixen” and “Comet & Cupid.”

Racquel Harris Mason, vice president Coca-Cola trademark, Coca-Cola North America, says: “The ‘Make Someone Happy’ campaign is all about sharing your time, attention, love and laughter with others. And by pairing the holiday with ‘Share a Coke’ packaging, we’re hoping to give people even more ways to make a connection and share a special moment together. Whether it’s toasting to ‘Mrs. Claus’ or wrapping gifts with your ‘Elves,’ we hope ‘Share a Coke’ helps make moments with friends and family even more magical this holiday season.”

The ‘Share a Coke’ activity launches at the same time as the return of Coca-Cola’s “Make Someone Happy” advertising campaign, which encourages people to look beyond the presents and focus on the true spirit of the Christmas holidays. The 60-second TV spot shows that all it takes to make someone happy is the act of opening your heart.

The Coca-Cola Holiday Caravan, five trucks each illuminated by more than 30,000 red and white sparkling lights, also returns, rolling into 90 cities across the US in a massive sampling and experiential campaign running until December 20, 2015.

Consumers who want to purchase and send “Share a Coke” glass bottles customized with names or holiday themes can do so through ShareaCoke.com. Online purchase options include individual eight-ounce glass bottles and six-packs of eight-ounce glass bottles of Coca-Cola.

Coca-Cola’s iconic Santa Claus, as imagined by the artist Haddon Sundblom, will appear along with “Share a Coke” names on limited-edition holiday packaging on Coca-Cola multi-packs, cans, glass bottles, and on 20-ounce, 1.25-liter and 2-liter PET bottles. “Share a Coke” will also come to life through Coca-Cola Freestyle fountain dispensers, which will offer a limited-time mix called “Secret Santa.”

Social and digital campaigns will provide fans the opportunity to test and share whether they’ve been “Someone Naughty” or “Someone Nice” this year through a Facebook app.

The fully integrated campaign will also feature a radio takeover across partnering stations, print, out-of-home, point of sale, Delta in-flight and mall advertising.

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