kids Archives - IPM Bitesize

BIRDS EYE LAUNCHES ‘FIRST PLATES’ – A UNIQUE DINING EXPERIENCE JUST FOR KIDS

IPM Bitesize — Thu, 12 Sep 2019 10:58:30 +0000

This September, Birds Eye is opening a colour-packed and interactive children-only restaurant with a difference in Holborn.

Many parents identify their children as picky eaters – which can make it a real struggle to get them to eat the daily recommended amount of fruit and veg. But often it is just that the children dislike the way something is cooked, and they will actually enjoy the same ingredient when it is served in a new or different way – or environment.

The ‘First Plates’ Restaurant will test this theory by serving up an array of vegetable-based dishes in a new, bright and child-friendly way to encourage them to eat more of their greens, oranges and yellows. There will also be a guest appearance from Dr Elizabeth Kilbey, star of Channel 4’s The Secret Life of 4, 5 and 6 Year Olds, who will be providing hints and tips on how to navigate picky eaters and get the whole family tucking into a more colourful plate.

Open for children aged 4-7, attendees will also be treated to a series of entertainment including a balloon artist who will create a colourful balloon vegetable for each child as well as an interactive play zone featuring a Birds Eye Garden Pea Ball Pit and more.

The restaurant has been launched in celebration of Birds Eye’s new TV ad campaign, ‘Eat in Full Colour’, which encourages Brits to add more colour, and therefore goodness, to their plates.

Tickets to the Birds Eye ‘First Plates’ Restaurant are free and can be booked here https://www.eventbrite.co.uk/e/birds-eye-first-plates-restaurant-tickets-72231037979 and secure your tickets

Location: Icetank, 5-7 Grape St, Holborn, London, WC2H 8DW

Date: Saturday 21^st September

Time: 2.30pm until 4.30pm

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LEGO unveils immersive family experience showcasing 60 years of creativity

IPM Bitesize — Fri, 07 Dec 2018 14:35:39 +0000

This weekend (8^th/9^th December), LEGO Group will let families step into a world of brick-built Christmas wonder at the ‘LEGO Imaginarium’ – a unique space where the iconic brick brings imagination to life. Marking an end to celebrations for the 60^th anniversary year of the LEGO brick, the LEGO Imaginarium will combine Augmented Reality with physical play.

The one-of-a-kind, free entry experience, taking place at Observation Point on London’s Southbank, will let children and adults alike come face-to-face with digital brick-built dragons, pirates, fairies and more, whilst using the endless creative play possibilities of real LEGO bricks to build their wildest wishes.

It will be unveiled by celebrity mum Stacy Solomon with her kids Zach, aged 10 and Leighton, aged 6, who said: “My kids love getting creative with LEGO, and it always amazes me when I see what they’ve built after being let loose on a box of bricks! We are all excited to visit the LEGO Imaginarium this weekend, take part in some building with fans and experience an AR world filled with LEGO wonder and creativity.”

The Imaginarium opens as figures from LEGO’s Play Well report – a survey of 13,000 parents and children across nine countries – shows that 96% of parents believe play is a key factor in helping kids develop their creativity.

93% of parents say construction toys such as LEGO bricks help their child be creative and ‘creativity’ has risen to become amongst the most sought after of the essential life skills. Studies by the World Economic Forum highlight the rapid change in the perception of creativity as an essential skill, moving from 10th place on the list of Top 10 Skills for success in 2015 to projected 3rd place by 2020.

Marius Lang, Head of Marketing for LEGO UK & Ireland, said: “Families have been getting together and building with LEGO bricks for 60 years and Christmas is a special time when imagination and creativity can be brought to life in a thousand ways. The enduring appeal of the LEGO brick is its ability to become anything kids or adults want – to let them build whatever they can dream of through its endless creative play opportunities. That’s why we’re building the LEGO Imaginarium this weekend, it’s a chance for people to step into creativity and imagination with LEGO and bring their wildest wishes to life in brick form!”

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Severn Trent celebrates water with VR roadshow for kids

IPM Bitesize — Tue, 13 Nov 2018 14:32:58 +0000

Severn Trent has officially kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to delight and inspire children about water. This new campaign, brought to life by BEcause Experiential Marketing, sees the utility company partnering with Minecraft to excite and engage youngsters.

‘The Wonderful Water Tour’ – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the coming years. The innovative touring experience is tapping into Minecraft’s popularity to raise awareness amongst primary school children (and their families) about the importance of water, and ways to prevent water wastage.

The extensive ‘on the road’ education platform, created and delivered by BEcause Experiential Marketing, combines two interactive touring buses with different aims. ‘The Digibus’ is an immersive digital experience that uses VR to allow children to explore the sewers and water treatment processes that lie behind each and every drop, as well as a highly-intricate virtual Severn Trent world created in Minecraft. Alongside this is ‘The Experibus,’ a roleplay experience in which children learn about the many career possibilities that exist within the water industry – from scientist to call centre operative to engineer.

Paul Evans, Community Communications Lead at Severn Trent, comments: “The Wonderful Water Tour isn’t just about educating people; it’s also about inspiring people to come on a journey with us. Water is a wonderful and precious resource, and by creating this new immersive experience for primary school aged children – to visit with either their school or their families and friends – we hope to provide a lasting positive takeaway that will positively influence the behaviours of a generation.”

Graham Wall, UK CEO at Because Experiential Marketing, adds: “The most effective ideas make messages relevant to their audience. Severn Trent’s Wonderful Water worlds do just this by transporting an important real-world subject into a virtual world children love to explore and make discoveries in – Minecraft. Building water works on such a vast scale in Minecraft is a huge undertaking, but it’s this attention to detail that makes the Wonderful Water Tour so compelling. The campaign offers an unforgettable and – most importantly – fun way for kids to explore and engage with water.”

The versatile education platform will be used to not only raise awareness about water efficiency and sewer misuse, but also the many health and wellbeing benefits and careers that exist within the water sector.

The tour forms part of Severn Trent’s wider children’s education programme that currently reaches over 100,000 primary school children annually. Severn Trent aims to educate up to one million children over the next seven years about all things wonderful water.

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