Tiffany is marking the launch of its new signature fragrance to the UK market with experiential activity in one of the busiest areas of Heathrow’s Terminal 5.

The campaign will allow passengers to personally experience the brand-new Tiffany perfume, crafted to reflect the diamonds for which the legendary jeweller is famous. The scent itself is described as ‘elegant and light’, with a bottle designed to reflect light and a cap showcasing a ring displaying the Tiffany & Co. hallmark.

Passengers will be able to test the fragrance at the stand. The diamond-inspired perfume bottle comes nestled in the famous Tiffany blue box and passengers will exclusively be able to have theirs engraved before it is then beautifully gift wrapped.

The site is located in Terminal 5 Departures, home to a range of prestigious and premium retailers, which means it should attract passengers actively seeking entertainment from high end brands such as Tiffany.

Tiffany designed the stand, which was manufactured and installed by Emerald House Associates. BlackJack Promotions is providing the staff.

With over 3,400 fragrances available to buy at Heathrow Airport and £122 million spent on scent alone in 2016, the experiential stand provides a unique and effective way for Tiffany to cut through and ensure the brand is front of mind when passengers are considering their fragrance purchases.

Tiffany’s campaign was booked by JCDecaux OneWorld through JCDecaux Airport and will run for one month at Heathrow Terminal 5. The experiential campaign is supported by bookings across digital screens in Terminal 5, Terminal 2 and across the Digital Totems in T5.

Steve Cox, Marketing Director for JCDecaux Airport, says: “An experiential site such as this provides the perfect platform to launch a new fragrance.  Tiffany has recreated the essence of their brand, and can both engage a highly receptive audience keen to spend on the product, and propagate their message far beyond the airport environment.”

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Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities, including London’s Waterloo Station.

At the end of September, Waterloo Station was decked out in eye-catching images of the device encouraging commuters to “Do bigger things.” Waterloo is the busiest rail station in London with a footfall of 4,196,748 every two weeks, and contains the largest indoor advertising screen in Europe in the form of JCDecaux’s 40 x 3 metre Motion@Waterloo.

Commuters and other visitors to Waterloo were given the chance to have their image displayed on the station’s digital screens or have it emailed to them to share on social. They could also enter a competition to win the new tablet device.

Cities including Berlin, Rome, Paris, Singapore, Milan and New York have been the backdrops for a global campaign which communicates the creative possibilities powered by Samsung’s latest flagship smartphone through immersive Galaxy Note8 signage.

The campaign follows a similar one held in New York City’s Times Square on September 15^th. The iconic entertainment centre and tourist destination , which sees an estimated 380,000 visitors every day, was illuminated with S Pen-embellished portraits, animated illustrations and whimsical images of the Galaxy Note8 across 43 screens.

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GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other influencers with Londoners who are within 500 metres of a beacon-equipped poster site.

Launched at the start of September 2016 and running for the entire month in affluent Chelsea and trendy Hoxton, the outdoor ad units will alert nearby users with information like the tastiest brunch in Chelsea or the trendiest pedicure in Hoxton. The Coca-Cola-owned enhanced water brand says it “aims to distil the very best bits of London into ‘on-the-go’ recommendations for busy urbanites.”

The ads will alert consumers within 500 metres to check out top tips from London based influencers, including blogger Reem Kanj and stylist Roxie Nafousi. Smartphone users with a range of partner apps installed will receive a push notification encouraging them to click and discover top recommendations in the area.

The creative follows the GLACÉAU smartwater summer outdoor marketing campaign, which aimed to bring a sense of simplicity to the complex through placing smart and witty outdoor adverts across London.

Bryony Lester, Senior Brand Manager at GLACÉAU smartwater, commented: “We’re using advanced technology to distil insiders’ knowledge about their favourite areas of London. Through working with new innovations, we have created a simple way for busy city dwellers to receive interesting content that they can enjoy in their local area.”

The beacon technology has been implemented by Kinetic Worldwide, global leaders in contextually activating audiences on the move, in partnership with Tamoco, Proxama and JCDecaux.

Kinetic’s Director of Innovation, Rosh Singh, added: “The use of beacons in the London: Distilled campaign is not only groundbreaking, but also exactly what brands should be aspiring to do – hyperlocal media, serving useful content in innovative ways. The perfect use of ‘push’ messaging and beacons.”

GLACÉAU Smartwater is the first bottled water brand in the UK to use a unique method of vapour distillation, using British spring water in its evaporation, condensation, and precipitation process. A combination of electrolytes is then added resulting in a distinctive taste.

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