This New Year sees Manchester agency Blue Chip and Symington’s spreading a little bit of joy across the nation by giving away a share of £50,000 cash inside promotional packs of Mug Shot.

This is the first campaign that Blue Chip has delivered for Symington’s since the appointment in 2018 and the brand’s biggest promotional activation to date, being supported by TV, radio, digital, and social media advertising.

The promotion is designed to banish the January Blues, officially the most depressing month of the year, with real £5, £10, £20 and £50 notes to be found inside promotional packs of Mug Shot.

Dawn Cain, Senior Account Director at Blue Chip states “Mug Shot’s ‘Mugfuls of Joy’ campaign aims to provide a little bit of cheer at a time when both bank balances and moods are generally low. Combine this with the low fat nature of the Mug Shot product as we look to shake off the excesses of Christmas and we believe we have the formula for a successful campaign.”

This is the first campaign of its kind for the Mug Shot brand and Mike Benton, Head of Snacking Business Unit at brand owner’s Symington’s, said: “The campaign has a really strong value offer for the consumer with the instant cash prizes, and we are confident it will resonate well with our core target audience. We have gone even bigger in terms of investment this time around, and with the TV- led fully integrated support plan we have put behind ‘Mugfuls of Joy’ we are confident the returns will reflect this.”

Promotional packs will be hitting shelves in all major retailers from January until the end of February.

The post Mug Shot banishes the January Blues with cash giveaway appeared first on IPM Bitesize.

Tens of thousands of people across the world have signed up to try vegan for a month with Veganuary.  Now in its fifth year, the Veganuary charity continues to inspire people to try vegan for January and throughout the rest of the year, with the campaign seeing more participants than ever. Over 250,000 people, in 193 countries can now call themselves a ‘Veganuary alumni.’

Rich Hardy, Head of Campaigns at Veganuary says, “The secret to Veganuary’s campaign success has been a combination of its month-long pledge series, its engaging content, the celebrity support it attracts and its non-judgemental approach to getting people to try veganism for the first time. Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible.”

“Going vegan in 2018 has never been far from the news headlines, and trying the Veganuary pledge is often one of the first references used in backing up the headline itself. But 2019 will be the year of the vegan, particularly because the supply of vegan product available will meet the demand.”

The Veganuary effect isn’t just mobilising individuals to explore a plant-based diet, it has also triggered retailers to create huge new product ranges, that taste good, are price competitive and accessible for consumers to find.

Those looking to try vegan in January will be able to explore new foods from across the world, find substitute meat products that taste as good as the real thing, and learn about the products that are already vegan. Veganuary aims to show people that going vegan is not about giving up everything you’re familiar eating – it’s getting to know what else you can have, so you have the broadest range of exciting and healthy foods to choose from.

After signing up, Veganuary will send daily emails containing recipes, meal plans and helpful tips to new vegans, as well as information about the impact of what we eat on our health, animals and the environment. Those registered will also be the first to hear about appeals, vegan news and offers.

The post Tens of thousands sign up to Veganuary 2019 appeared first on IPM Bitesize.