SEA LIFE, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic life, while working to preserve the oceans.

Two themes are covered by the activations. The first invites visitors to join their underwater heroes, celebrating the amazing abilities of five key creatures in each aquarium. Featuring a comic-book style set of five interactive ‘pods’, it shares incredible facts about the creatures, likening them to super heroes.

The second theme invites visitors to join the aquarium brand’s Sea Explorer team to discover the wonders of the ocean. Visitors are encouraged to get creative by drawing, colouring and building on each of the five pods in the installation, immersing themselves in different aspects of aquatic life through play.

Sally O’Brien, Board Director for Sense, said:  “Each interactive pod delivers fun, exciting and globally appealing content aligned to SEA LIFE’s essence of Amazing Discovery, throughout 2019, the two installations will be rotated quarterly around SEA LIFE’s 22 aquariums across the globe, from Berlin to Bangkok, to Dallas to Melbourne and beyond.”

Rita Marcal, Global Senior Brand Manager at Merlin Entertainments, added: “We are delighted and incredibly excited to be rolling out this campaign worldwide to engage and excite our visitors about the wonders of aquatic life. We have worked closely with Sense to come up with a creative idea that appeals to young families, couples and school parties, and which is instantly engaging, hands on and able to withstand the attention of millions of visitors a year.”

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Three UK and Gravity Road launched its first ever interactive 8-Bit video game for Instagram Stories, yesterday.

Epitomising Three’s latest brand campaign #PhonesAreGood, the new 8-Bit game celebrates phone culture and features a character whose aim is to make it through three levels of obstacles without looking up from her phone.

The game comprises a series of stitched-together stories across three levels of increasing difficulty – a gym, a train and outer space. Each story contains an obstacle, which can be avoided with timely tapping. Failure to tap at the right time results in collision. Once players successfully complete all three levels they get the chance to win a Razer Phone 2, a handset specifically designed for gaming and widely considered one of the best phones on the market for mobile gamers.

Drawing on the insight that gaming has moved beyond being an in-home experience and into the mobile world, the Instagram Stories game throws back to the 8-Bit style of games the audience grew up with and feels nostalgic about. A celebration of mobile gaming on today’s ubiquitous platform – Instagram, players can get a quick and fun fix even when swiping through Stories.

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John Lewis & Partners are excited to announce the launch of Room for Living, providing a fascinating insight into how Britain lives today.  Room for Living is an interactive installation showcasing five different Living Room spaces, situated in the retailers’ Oxford Street shop.

Each room has been developed as a result of bespoke research commissioned by John Lewis, as well as customers shopping habits that show how the nation is living. John Lewis has also teamed up with experts to add their own unique touch to each living room and show how they would live in the space. Each expert will be hosting an exciting series of events and workshops that kicked off on Monday 18th March 2019.

Room For Flexibility: Editor of the Happy News, Emily Coxhead. The weekend of 17th March 2019
Emily Coxhead ran a thriving business from her tiny rainbow-filled home office in north west England. Creator of The Happy News, she was perfectly placed to share tips and advice on how to successfully work from home.

Designer, illustrator and happy-thing maker, Emily graduated from the Manchester School of Art in 2015 and quickly decided she wanted to spread some happiness. She writes and illustrates The Happy News, an inspiring newspaper jam-packed with positive and uplifting stories from around the world. She also creates stationery, gifts and greeting cards.

Emily hosted two classes on 22nd March. For her first event, Emily shared her philosophy on wellbeing, and ran a workshop where you’ll find out what a “happy jar” is before making your own. For her second event, attendees enjoyed a glass of fizz with Emily and heard her share how she started her newspaper, and  how making small changes to your day can have a positive impact.

Room For Family: The Geffrye Museum of the Home. The week of 25th March 2019
Uniquely placed to share their knowledge of the history and evolution of the living room, the Geffrye Museum of the Home organised collections, exhibitions and events centred around one question: what does home mean to you?

The Geffrye Museum of the Home is based in 18th century almshouse buildings and surrounded by tranquil gardens in vibrant Hoxton, East London. As the Museum of the Home, it’s the go-to place for inspiration and debate on the universal subject of home. The Geffrye is currently closed as it undergoes a major transformation and is due to reopen in spring 2020.

The Geffrye Museum of the Home will be hosting events on 28th & 29th March. Customers will meet the Geffrye Museum of the Home team who will bring the family room to life with personal stories, photographs and historical facts, highlighting how this is not just a physical space, but a mixture of evocative memories, relationships and experiences. Brave the ‘scratch ‘n sniff’ station to unearth the mysterious and sometimes surprising scents of spring-cleaning through time.

Room For Entertaining: TV presenter, AJ Odudu. The week of 31st March 2019
AJ is a seasoned entertainer. Well known as a TV presenter and DJ, she knows how to create the perfect ambience for a good night in and will be sharing her top tips on how to entertain at home.

AJ Odudu is currently presenting The Voice UK and The Voice Kids UK as their new digital host for ITV.  On 4th April, join AJ to find out why staying in is the new going out. Listen to her perfect party playlist and enjoy rum cocktails. On 5th April, you can join AJ for a glass of fizz while she answers your questions about her varied career. Learn all about her experience across presenting, DJing and fitness.

Room For Expression: Artist, Morag Myerscough. The week of 14th April 2019
Contemporary artist Morag’s mantra is ‘make happy those who are near, and those who are far will come’. Creating work that’s bold and vibrant, Morag is the perfect person to inspire us to express ourselves through design and creativity.

Morag is known around the world for her distinct approach to making large scaffold structures adorned with neon geometric patterns and shapes, often incorporating positive messaging hand painted onto plywood.

Morag will be hosting two events on 18th April. The first will be a talk on belonging. Learn about how important your surroundings are and how to build a sense of belonging in communities. For the second event you’ll be able to join Morag for a creative pattern workshop, where you’ll get to create a colourful pattern and then add it to a larger, collective piece.

Room for Living launched on Monday 18th March at John Lewis Oxford Street. Additionally there will be an evening of events taking place on 28th March in John Lewis shops nationwide. For more information and a full list of activities, please visit: https://www.johnlewis.com/content/the-residence

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The world’s largest aquarium brand, SEA LIFE, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide.

Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic life, while working to preserve the oceans. The first, invites you to join your underwater heroes; celebrating the amazing abilities of five key creatures in each aquarium. Featuring a comic-book style set of five interactive ‘pods’, it educates incredible facts about the creatures, likening them to super heroes.

For the second theme, SEA LIFE is using the five interactive pods to persuade visitors to join their Sea Explorer team and discover the wonders of the ocean. Visitors are encouraged to get creative by drawing, colouring and building on each of the pods, allowing visitors to explore different aspects of aquatic life through play.

“Our brief was to create fun, exciting and globally appealing content around the SEA LIFE essence of Amazing Discovery, as well as manage logistics, including quarterly regional kit rotations” explained Sense Board Director Sally O’Brien. “We needed to come up with creative work that appeals to young families, couples and school parties – instantly engaging, hands on and able to withstand millions of visitors a year.”

“We’ve previously been impressed with Sense’s creative thinking and innovative approach to attraction interactives, so appointed the team to run this major new campaign designed to engage and excite our visitors about the wonders of aquatic life.” said Rita Marcal, Global Senior Brand Manager at Merlin Entertainments.

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